概要

To work with dynamic organization offering a healthy work culture and atmosphere that enhances professional Knowledge through commitment team work, dedication and opens up new vistas of leadership and Communication skill.

More than 3 years of working experience in the field of ✔SEO ✔SMO ✔SEM ✔PPC ✔Digital Marketing ✔Social Media Marketing ✔ Facebook Ads ✔E-commerce ✔Lead Generation ✔Google Ads ✔YouTube Ads

My Personal Cell # 0304 - 4788715

Expert of Google Analytics and Google Adwords:

Campaign Tracking and AdWords Integration
Setting up Goals, Funnels and Working with Profile Filters
E-commerce Tracking
Advanced Segments
Intelligence Events & Custom Alerts
Internal Site Search
Event Tracking and Virtual Pageviews
Multi-Channel Funnels
Domains & Subdomains Tracking
Custom Reports and Custom Variables

Google Adwords Expertise:

Account Management
Campaign and Ad Groups Management
Creating text, image, animated and video ads
Keywords and Location Targeting
Placements, topics, Interest & Remarketing, Gender and Ages Targeting
Budgets and bidding strategies and adjustments
Conversion Optimization & Enhanced Campaigns
Monitoring performance, Reporting and Optimization
Product Listing Ads
Display Ads on YouTube and Mobile
Creating Remarketing Campaigns

PROJECTS BY INDUSTRY

✔Real Estate Agency
✔Automotive
✔Printing Agency
✔Packaging Agency
✔Software
✔E commerce
✔Renewable Energy

AREAS OF EXPERTISE

✔Google Ads
✔FB & Instragram Ads
✔LinkedIn Ads
✔YouTube Ads
✔Twitter Ads
✔PPC Display Network Ads
✔PPC Audience Network Ads

项目

Pakistan Property Services (Pakistan's No.1 Property Portal)
Universal Property Network (Real Estate Agency)
AbeeTee (Clothing Brand) - Clothing & Fashion Ecommerce Shopify Store
Dynasty Fabrics (e-commerce online store)
Widetrap (Online Portal)
Arban Ride (A project of Arban Technologies)

工作经历

公司标识
Digital Marketing Manager
Premier Energy Pvt Ltd.
Feb 2022 - 代表 | Lahore, Pakistan


Build, plan and implement the overall digital marketing strategy.
Design and oversee all aspects of digital marketing including marketing database, email, and display advertising campaigns.
Develop and monitor campaign budgets.
Plan, manage and oversee all the company's social media accounts.
Prepare accurate reports on our marketing campaign’s overall performance.
Stay up to date with the latest trends and technologies affecting our industry.
Evaluate important metrics that affect website traffic, service quotas, and target audience.
Measure and manage online content.
Track SEO and Google Analytics data and make complex analysis.
Research competition, investigate benchmarks and provide suggestions for improvement.
Measure ROI and KPIs.
Organize and lead digital marketing team.

公司标识
Digital Marketing Specialist
Premier Energy Pvt Ltd.
Apr 2019 - 代表 | Lahore, Pakistan



Keywords Analysis using Google AdWords and conducting pre-submission analysis using KEI formula to determine potential value to gain most search engine traffic.
Managing digital marketing budget utilizing analytics to understand marketing. effectiveness by channel and optimizing spend across different digital channels.
Responsible for SEO Friendly website development, designing and content. Creating a website that actually ranks and converts.
Responsible for executing social media strategy across various social media platforms Facebook, LinkedIn and Twitter etc. Management of optimization and performance of campaigns.
Work with the creative team to produce digital creative for various campaigns.
Drive and manage online marketing channels for customer acquisition and customer retention.
Running and Managing PPC Campaigns on Google Search and Display Network and Facebook.
Monitor Google Analytics for Traffic & Conversions reporting & Google Webmaster tools for website technical errors.
A good knowledge of Email Marketing and AdWords campaign.

PPC Account Manager

Deploy new and manage existing pay per click campaigns ranging from $2,000 to $5,000 per month.
Manage multiple PPC accounts, writing ads, researching and testing keywords.
Manage and maintain multiple individual PPC campaigns, measuring/testing/revising and repeating seeking highest performance possible.
Budget management, testing of landing pages, ad copy creation, optimization and testing.
Responsive to daily requests by phone and email from clients and produce reports.
Collaborate with developers and designers to make better landing page and setting up tracking tags like Google Analytics and Deploy different conversion strategies.
Managing Google Analytics of all the accounts and making sure to track KPI's.

Online Marketing Associate

Developing online advertising campaigns on Facebook and Google Adwords.
Devise Strategies to drive online traffic to the websites.
Maintaining budget & Bid control on all digital marketing platforms.
Track conversion rates and suggesting improvements to the online marketing campaigns and website design.
Developing international strategies for marketing different brands online.
Managing SEO of all Brands in order to increase Organic Search traffic.
Monitoring Google Analytics for traffic and Google Webmaster tools for website health or errors.
Develop viral ideas for brand awareness.

公司标识
Digital Marketing Expert
Superior Marketing (Digital Media Agency)
Sep 2016 - Mar 2019 | Lahore, Pakistan


Develop and manage digital marketing campaigns
Manage organizational website
Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
Track the website traffic flow and provide internal reports regularly
Fix any error in online content and arrange webinars and webcasts
Attend networking events and product launches.
Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
Work on SEO of the website pages.
Edit and post content, videos, podcasts, and audio content on online sites.
Promote company product and services in the digital space.
Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
Creating and executing SMS, and email-based marketing campaigns.
Keyword Research:
Using Google Adwords and other Keyword finding tools, find and analyzing actual search terms that people enter into search engines.
Improve site ranking in Google & other search engines like (Bing, Yahoo, etc.).
On-Page Optimization:
Broken link check, Website Analysis, Competitor Analysis, Keywords Selection, Meta Tagging, Content optimization, alt tag on images, Google Webmaster Tool and Google Analytical Tool Code Installation.
Off Page Optimization:
Search Engines Submission & Local Search Engine Submission (Google, Google Local, Yahoo, Bing, MSN, Local Etc.) , Article submission, Press Releases, Blog Submission, Web 2.0 and Guest Posting.
Social Media Optimization (SMO):
Promoted Facebook Fan page, Adding applications that make the Fan page professional, used social media sites like Facebook, Twitter, YouTube Videos, LinkedIn e.t.c for brand building, lead Generation and promotion.

学历

Lahore Garrison University
理工学士, Bachelor of Science in Computer Science‎
Computer Science
CGPA 2.7/4
2016

技能

熟练 CRM
熟练 Designing Websites
熟练 Quality Assurance
熟练 SEM
熟练 Social Media Handling
熟练 Google Webmaster
熟练 Account Marketing
初学者 Accounts Management
熟练 Ad Serving
熟练 Ad Serving Tools
初学者 Adobe Creative Suite
初学者 Adobe Photoshop 
熟练 Ads Bidding
熟练 Ads Optimization
熟练 AdsFacebook
熟练 AdsGoogle
熟练 AdsPaid
熟练 AdsYoutube
熟练 Advertising Campaigns
熟练 Adwords
熟练 Agency Coordination
熟练 AI Programs
熟练 Analytic Thinking
熟练 Analytical Mindset
熟练 Analytical Skills
熟练 Anylysis
中级  Adobe Premiere Pro
熟练 B2B Manager
熟练 Baidu
熟练 Banner Creation
熟练 Bing
熟练 Bio Surgery
中级 Blog Marketing
中级 Blog Posting
熟练 Boosting
熟练 Brand Activation
熟练 Brand Advertising
熟练 Brand Awareness
熟练 Brand Development
熟练 Brand Development Strategies
熟练 Brand Management
熟练 Brand Performance Management
熟练 British Accents
熟练 Budget Forecasts
熟练 Budgeting
熟练 Build Strong Teams
熟练 Business Development
熟练 Business Development Skills
熟练 Business Development Process
熟练 Business Dnvelopment Strategies

语言

熟练 乌尔都语
中级 英语

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Athar 联系人

Muhammad Faisal
Healthwire private limited