I am an award-winning leader with 16+ years’ experience in fast-paced FMCG distribution networks of south and north regions.
Extensive experience creating new business strategies to deliver revenue growth across multiple territories. Track record of formulating and implementing robust sales and marketing strategies to ensure attainment of company goals, bottom-line results, and strong positioning. Proven success leading operations with an aim to accomplish revenue goals and increase profitability. Expertise in driving consistency, increasing efficiency, and optimizing sales operations to grow business. Ability to deliver an unparalleled record of accountability-based leadership. Solid history of streamlining business operations in line with strategic requirements to ensure seamless and efficient workflow. Expert at managing long-lasting partnerships with key stakeholders to achieve sales targets. Proficient in MS-Office (Word, Excel, PowerPoint, and Outlook), In-page Urdu, and Windows Operating System.
My key skills include Sales Life-cycle Management | Key Accounts Management | New Business Development | Profit & Revenue Optimization | Customer Satisfaction & Retention | Strategic Sales & Marketing Initiatives | Solution & Value Selling | Team Building & Leadership | Advanced Data Analysis | Demographic/Geographic Knowledge | Distribution Network Management | Channels and Category Strategies Development | | Process & Performance Improvement | Problem Resolution
My professional background and great industrial exposure coupled with an excellent track record makes me an ideal candidate for executive roles. As such I would welcome a discussion regarding opportunities with your organization that fit my background.
Leading the UCO (Used Cooking Oil) development by negotiating with industry, retailers, branded food chains and retailers restaurants, with a corporate aim of making the company a leading industry purchaser of UCO. Bridging and synchronizing an end-to-end UCO collection operation so that it results in a highly cost-effective way, starting from payment till received cycle is fully safe and cost effective. To make a cross-departmentalschedule of volumes and payments of sales channels. In parallel, designing SOPs and JDs to implement a systemic structural follow up and operational system that optimizes the VOL and VAL and results as best model of servicing in UCO operations.
As a sales and marketing head, led end to primary, secondary and tertiary she's and designed promotional activities that help achieve dates and cost effectiveness.
Hold full accountability for scheduling, organizing, and implementing sales and distribution plans to achieve daily, weekly, and monthly targets. Develop and implement SAP and BI based distribution system to analyze business data and help in making data-driven decisions.Key Accomplishments· Directed central zone of 20 towns/distributors and accomplished all assigned objectives through strict conformance to business policies, rules, and regulations.· Achieved annual business of PKR 900M by developing and executing effective sales policies.· Succeeded in attaining annual growth as well as agreed ROI of distributor/business partner.
Achieved annual goals and drove targeted program initiatives by developing action plans. Rendered keen eye for details to identify potential process improvements and cost-saving opportunities. Provided effective recommendations for business and sales growth plan development. Developed annual sales, marketing, and development plans and administered sales forecast to achieve annual sales targets.
Key Accomplishments
· Educated and led a high-performing team of eight employees to improve performance.
· Efficiently supervised a distribution area network of 17 towns/SDs with business of PKR 120M.
· Managed ERP based distribution system (Based at-South) to increase organizational efficiency by improving and utilizing company resources.
Built productive relations with prospective clients to expand business and meet organizational objectives. Streamlined and supervised everyday operations in line with strategic requirements to ensure seamless and efficient work flow.
Key Accomplishments
· Set a benchmark of excellence by developing and reviving beverage sales while working in the OOH channel.
· Recruited, trained, motivated, and led a team of seven channel supervisor (Based at Multan-North) to achieve business targets and great results in the pivotal areas of business development and client service.
· Oversaw a highly-skilled team of eight channel supervisors at Lahore-North to enhance organization’s market share through formulation and implementation of effective strategies.
· Played an integral role in supervising PKR 164M business while working in the RTM channel for the rural coverage and development in south and central region at Lahore.