概要

A Digital Marketing Manager with 8+ years of experience in social


media management, content writing and branding. Executing


dynamic marketing campaigns across various platforms, including


Facebook, Twitter, Instagram, Snapchat, and Pinterest. A proven track


record of refining content strategy and incorporating videos, photos,


and media to enhance campaign performance. Excellent


communication skills for outreach and digital copywriting, ensuring a


strong brand performance.

工作经历

公司标识
Digital Marketing Manager
AdX - Digital Marketing Agency
Sep 2019 - Aug 2023 | Lahore, Pakistan


Manage all marketing activities for clients, including social media, content creation, SEO, and SEM.
Create content for blog posts and social media campaigns to support marketing objectives for new technology products.
Developed innovative social media strategy to align content with target audiences, resulting in a 150% increase in engagement across social media platforms.
Suggest and implement new features to develop brand awareness, like promotions and competitions.
Monitor online presence of company’s brand and engage with user-strengthening customer relationships.

公司标识
Digital Media Head
The Clinic Lahore
Nov 2017 - Jun 2019 | Lahore, Pakistan


Manage, mentor and coach staff members consistently; establish performance goals and conduct reviews.
Lead social and influencer engagement/blogger outreach/community management/paid media buys.
Deep day-to-day management and expertise in the client’s digital (social/influencer/paid) landscape.
Oversee updates to social platforms, sites and applications and support live event coverage in social spaces.
Active role in managing marketing department editorial calendar and dictating digital content for publishing.
Drive success for all digital marketing efforts through SEO, SEM campaigns, content marketing, digital tool analytics and social media monitoring

公司标识
Media Manager
Structure Health & Fitness Club
Jun 2017 - Oct 2017 | Lahore, Pakistan

Responsible for managing social media networks Facebook, Instagram, Twitter & Website.

• Handling Social media: Posting, Creating content for social media post, Monthly plan, execution, Answering Queries, and New strategies development.

• Creating social media strategy - Developing strategies to manage and promote the brand name.

• Maintain social media editorial calendar and posting schedule.

• Generating ideas for various awareness campaigns and executing them across the network both online and offline.

• Participate in brand strategy discussions.

• Photography in events.

• Create budgets for social media activities.

• Work with internal stakeholders.

• Manage change and adopt social media into the corporate culture.

• Work with other marketing branches to integrate different activities.

• Manage social media campaigns and day to day activities.

• Manage presence in social networking sites.

• Brand advocacy.

• Community outreach.

• Create and upload videos.

• Engage in conversations and answer questions.

• Content writing: Content for the website, writing and publishing blogs for the website, SEO-based articles, writing newsletters, writing press releases, scripts for testimonials, screenplays for short videos.

• Creating content for email campaigns and infographics.

• Creating content for online posts and supervising work of graphic designer.

• Designing all kinds of printing materials.

• Designing Customized materials for company.

• Coordination with company’s management for updates.

• Promote group classes in Structure:

1. The Circuit Box Class: Social Media Marketing

2. Pre-planning of next session

3. Creating and designing post for TCB

4. Handling Social Events

5. Coverage of TCB – Live sessions, Instagram, Snapchat

• Promoting Celebrities at Structure

公司标识
Digital Marketing Executive
Chughtai Lab
Dec 2015 - Jan 2017 | Lahore, Pakistan

Company: CHUGHTAIS LAHORE LAB
• Media Officer (22nd December, 2014 to 23rd December, 2015)
• Assistant CEO (22nd December, 2014 to 23rd November, 2016)
• Assistant Director Operations (22nd December, 2014 to 23rd November, 2016)
• Digital Media Executive (24th December, 2015 to 24th January, 2017)
Key Responsibilities:

Social Media Strategist
Generating ideas for social media campaigns
• Creative Briefings for Video Projects
• Designing posts for social media
• Writing Newsletters
• Organizing events and conferences
Responsible for managing social media networks Facebook, Instagram, Twitter & Google+
• Handling Social media: Posting, Creating content for social media post, Monthly plan, execution, Answering Queries, and New strategies development.
• Keep building new media strategies to achieve company goals and aims.
• Generating ideas for various awareness campaigns and executing them across the network both online and offline
• Developing strategies to manage and promote the brand name
• Participate in brand strategy discussions
• Photography in events
• Making videos and editing them
• Organizing health awareness events and conferences
• Designing posts for social media
• Content writing: Content for the website, writing and publishing blogs for website, SEO-based articles, writing newsletters, writing press releases, scripts for testimonials, screen plays for short videos
• Creating content for online posts and supervising work of graphic designers
• Generating ideas and creating content for email campaigns and info graphics
• Maintaining editorial calendar
• Designing all kinds of printing materials on Adobe Photoshop for events.
• Designed Customized materials for company
• Coordination with company’s management for updates
• Any other task assigned by the manager

学历

National College of Arts
硕士, 艺术硕士学位, Masters in Multimedia Arts‎
Interactive Design, Digital Production, Communication Science, Computer Animation,
等级 A+
2018
Forman Christian College
学士, 艺术学士, Mass communication‎
PR, Documentary, Film Making, News Reporting, Media law and Ethics, Media History, Media Studies
所占比重 86%
2015

技能

熟练 Achieving Measurable Results
中级 Adobe Illustrator
熟练 Analytical Skills
中级 Animation Master
熟练 Business Dnvelopment Strategies
熟练 Business Management Strategies
熟练 Call Center Administration
熟练 Content Management
熟练 Content Optimization
熟练 Content Research & Development
熟练 Content Writing
中级 Creative Writiing
中级 Digital Communication Skills
熟练 Digital Copy Writing
中级 Front Office Support
熟练 Handling Assignments
熟练 ommunications Skills
熟练 Online Content Strategies
熟练 Research Skills
熟练 Social Advertising
熟练 Social Engine Submission
熟练 Social Media Management
熟练 Social Media Strategies
熟练 Software Documentation Maintenance
熟练 Technical Content Production
熟练 Technical Writing
熟练 كتابة الإعلانات لكبار المسئولين الاقتصاديين
中级 Videograph
中级 WordPress
熟练 التسويق عبر وسائل التواصل الاجتماعي"

语言

熟练 乌尔都语
中级 英语