A Digital Marketing Manager with 8+ years of experience in social
media management, content writing and branding. Executing
dynamic marketing campaigns across various platforms, including
Facebook, Twitter, Instagram, Snapchat, and Pinterest. A proven track
record of refining content strategy and incorporating videos, photos,
and media to enhance campaign performance. Excellent
communication skills for outreach and digital copywriting, ensuring a
strong brand performance.
Manage all marketing activities for clients, including social media, content creation, SEO, and SEM.
Create content for blog posts and social media campaigns to support marketing objectives for new technology products.
Developed innovative social media strategy to align content with target audiences, resulting in a 150% increase in engagement across social media platforms.
Suggest and implement new features to develop brand awareness, like promotions and competitions.
Monitor online presence of company’s brand and engage with user-strengthening customer relationships.
Manage, mentor and coach staff members consistently; establish performance goals and conduct reviews.
Lead social and influencer engagement/blogger outreach/community management/paid media buys.
Deep day-to-day management and expertise in the client’s digital (social/influencer/paid) landscape.
Oversee updates to social platforms, sites and applications and support live event coverage in social spaces.
Active role in managing marketing department editorial calendar and dictating digital content for publishing.
Drive success for all digital marketing efforts through SEO, SEM campaigns, content marketing, digital tool analytics and social media monitoring
Responsible for managing social media networks Facebook, Instagram, Twitter & Website.
• Handling Social media: Posting, Creating content for social media post, Monthly plan, execution, Answering Queries, and New strategies development.
• Creating social media strategy - Developing strategies to manage and promote the brand name.
• Maintain social media editorial calendar and posting schedule.
• Generating ideas for various awareness campaigns and executing them across the network both online and offline.
• Participate in brand strategy discussions.
• Photography in events.
• Create budgets for social media activities.
• Work with internal stakeholders.
• Manage change and adopt social media into the corporate culture.
• Work with other marketing branches to integrate different activities.
• Manage social media campaigns and day to day activities.
• Manage presence in social networking sites.
• Brand advocacy.
• Community outreach.
• Create and upload videos.
• Engage in conversations and answer questions.
• Content writing: Content for the website, writing and publishing blogs for the website, SEO-based articles, writing newsletters, writing press releases, scripts for testimonials, screenplays for short videos.
• Creating content for email campaigns and infographics.
• Creating content for online posts and supervising work of graphic designer.
• Designing all kinds of printing materials.
• Designing Customized materials for company.
• Coordination with company’s management for updates.
• Promote group classes in Structure:
1. The Circuit Box Class: Social Media Marketing
2. Pre-planning of next session
3. Creating and designing post for TCB
4. Handling Social Events
5. Coverage of TCB – Live sessions, Instagram, Snapchat
• Promoting Celebrities at Structure
Company: CHUGHTAIS LAHORE LAB
• Media Officer (22nd December, 2014 to 23rd December, 2015)
• Assistant CEO (22nd December, 2014 to 23rd November, 2016)
• Assistant Director Operations (22nd December, 2014 to 23rd November, 2016)
• Digital Media Executive (24th December, 2015 to 24th January, 2017)
Key Responsibilities:
Social Media Strategist
Generating ideas for social media campaigns
• Creative Briefings for Video Projects
• Designing posts for social media
• Writing Newsletters
• Organizing events and conferences
Responsible for managing social media networks Facebook, Instagram, Twitter & Google+
• Handling Social media: Posting, Creating content for social media post, Monthly plan, execution, Answering Queries, and New strategies development.
• Keep building new media strategies to achieve company goals and aims.
• Generating ideas for various awareness campaigns and executing them across the network both online and offline
• Developing strategies to manage and promote the brand name
• Participate in brand strategy discussions
• Photography in events
• Making videos and editing them
• Organizing health awareness events and conferences
• Designing posts for social media
• Content writing: Content for the website, writing and publishing blogs for website, SEO-based articles, writing newsletters, writing press releases, scripts for testimonials, screen plays for short videos
• Creating content for online posts and supervising work of graphic designers
• Generating ideas and creating content for email campaigns and info graphics
• Maintaining editorial calendar
• Designing all kinds of printing materials on Adobe Photoshop for events.
• Designed Customized materials for company
• Coordination with company’s management for updates
• Any other task assigned by the manager