• To achieve the branch multi-dimensional growth targets by sales maximization through strengthening the existing relationships and identifying new business opportunities.
• Formulation & implementation of sales plans to deepen the existing relationships as well as to identify the new opportunities for achievement of branch multi-dimensional targets (deposits, advances, profit)
• Periodical review of operational activities in light of audit reports and contribute to enforce the internal controls in the branch operations as per the Bank & SBP guidelines (KYC, AML, Business Continuity Plan, etc)
• Train & motivate all front-end staff to develop their technical & core competencies. Lead them as per sales plan for sales maximization.
• Evaluation, recommendations and elevation of credit proposal and supervision of all asset related matters.
• Complete adherence to Service Management Program through complaint resolution by contiguous review & improvement of processes, practices & resources to ensure that service standards are met for customer retention.
• Ensure that all financial targets are met for the branch and assurance of cost controls and maximization of revenue generation through good selling and plugging of revenue leakages in the branch.

• Deal with consumer financing products, i.e. Personal loan, credit Card, Auto loan.
• Working on companies’ induction & corporate deals.
• Visiting different companies for promotion & sales enhancement.
• Working on daily discrepancies.
• Recruitment & dismissals of relationship officers

• Responsible for achieving sales targets and deposit mobilization.
• Resolving any issue or problem that may arise & cause hindrance in way of smooth selling.
• Reporting daily activities through call reports and visit plans etc.
• Ensuring quality of A/c opened as per the SBP regulations and guidelines.
• Ensuring that customer applications are processed smoothly and timely as per centralized process

• Perform account related activities i.e. Account opening and closing for clients.
• Issuance of Cheque Books & ATM/debit Cards to customers.
• Comply with KYC guidelines and Bank’s policies regarding account opening.
• Be the first point of contact for all account related services of the customer.
• To keep an eye on transactions/ financial conditions/ operations of allocated customers & report any anomalies that may affect bank's risk in future.
• Bulk account opening / HBL At Work Account with the help of payment services