概要

Creative, analytical, and performance-driven marketing communication specialist with a wealth of experience in crafting and implementing strategic communications plans. My expertise spans a range of internal & external communications capabilities, encompassing digital marketing, brand management, media relations, and public relations writing. Additionally, I am adept at organizing marketing & CSR events. I am currently seeking a senior communication role that presents opportunities for learning, growth, and meaningful contribution to both the organization and the broader society. My goal is to leverage my skills to drive success and foster impactful communications.

项目

Celebrity Management
ANNUAL REPORT 2020
Organized Cardiac Health Awareness Session at Oxford University Press (Pak)
Organized NTL - 35 Years Excellence Awards
Represented College of Physicians & Surgeons of Pakistan in RCPSI
ChildLife Satellite Centers in 30 Districts of Sindh - Hum News
International Nurses Day Coverage - GNN
Facilitated Famous Celebrity, Sarwat Gilani\\\'s visit to ER, Civil Hospital
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工作经历

公司标识
Marketing and Corporate Communications
Fly Jinnah
Mar 2023 - 代表 | Karachi, Pakistan

Corporate Communications: Develop & support marketing & corporate communications strategic plans, & initiatives.brPublic Relations: Acts as point of press, PR agency, manage company\'s press kit, press releases, news monitoring, and crisis management. brPhoto shoots & filming: Align & supervise photo shoots, facilitate photographer & tiktoker for onboard & off board filming. brCorporate Social Responsibility: Oversee the corporate social responsibility (CSR) activities, campaigns, & trips. brInternal Communications: Keep the internal teams informed about the events, campaigns & news through emails & weekly newsletter. brbr
 
Achievements:
Successfully launched Operations for Sharjah, Muscat & Bahrain
Successfully launched 3rd flight of the day Khi - Islamabad, new route - Islamabad - Quetta
Successfully launched FJ Mobile Application Represented FJ at Mashion Bazaar, Matrix Fit Games, PHC Job Fair & Education Expo Participated in Dolmen Shopping Festival, Nigaah Art Awards, Indus Golf Fundraiser, Hum Style Awards, CAS 4th Int Sailing Championship Brand partnerships with PSL & Pearl Continental Hotel. Strategize to improve the brand visibility in malls (Centaurus, Forum, Dolmen, Mall of Lahore, Luckyone Mall) Organized 1st Year Anniversary celebrations across Pakistan Organized Breast Cancer Awareness Session

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Skills: Advertising · Social Media Content · Budgets · Communication Skills · Marketing Communications · Corporate Communications · Public Relations


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公司标识
Internal Communications Officer
Syngenta Pakistan Limited
Jul 2021 - Jul 2022 | Karachi, Pakistan

 To be the guardian of the internal communications strategy, ensuring it is kept up – to date and key milestones are met.  Lead Employee Engagement Program including plantation drive, women\'s day & world environment day.  Create on employee orientation plan & monitor activities accordingly.
 Create and deliver internal communications plan to further increase business -wide engagement with all stakeholders. .  Plan, edit and write content for a variety of internal communications mediums such as quarterly e-newsletter, Yammer and linkedin.  Organize Employee Townhalls & Country Leadership Team meetings.  Organize meetings of GM Pakistan & ensure the effective distribution of daily correspondence to functional heads.
 Writing meeting briefing notes and e-mails to cascade information from leadership to employees across the organization.Achievements: Launched InSyng, E NewsletterbrOrganized and Managed Plantation Drive with Cantonment Board
Launched digital campaign on "World Environment Day"

公司标识
Manager Communications
CHILDLIFE FOUNDATION
Mar 2018 - Jul 2021 | Karachi, Pakistan

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liPR planning & agency management./li
liContent development for annual report, websites, infographic & newsletters./li
liDeveloped digital marketing strategy in accordance with communication plan./li
liPlan, organize & manage events including press briefings, wellness hour, stars night & teamwork award distribution ceremonies./li
liAct as a brand steward to manage digital media, brand creatives & online sentiments./li
liDevise big idea of the camapigns, vendor management & formulation of budget./li
liEnsure close alignment with departmental head by defining KPIs, reviewing post camapign analysis/li
liFacilitate most effective methods & channel for key messages & communication/li
liPlanned & executed promotional campaigns like Let\\'s Reach Every Child, Wiping Mothers Tears with your Zakat, Plant a Tree & Save a life. /li
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liEstablished social media platforms & revamped digital strategy/li
liImproved PR with media & assited in positive image building/li
liBuilt strong relationship with celebrities/li
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公司标识
Assistant to President
College of Physicians & Surgeons of Pakistan
Mar 2017 - Dec 2017 | Karachi, Pakistan


Managed an extremely active calendar of appointments travel plans, itineraries and agendas
Planning, execution and management of Meetings
Managed Ireland Program of CPSP for doctors across Pakistan
Facilitation in communication between the Presidents office, council and internal departments

Key Accomplishment

Represented College of Physician & Surgeons of Pakistan in Royal College of Physicians of Ireland commitments and responsibilities

公司标识
Manager Marketing
NTL PVT LTD
Oct 2015 - Nov 2016 | Karachi, Pakistan


Monitoring and analysis of market trends, marketing research
Revamping of outdated/non performing Express Centers
Organized events tree plantation campaign & 35 years celebrations
Fleet photo-shoot

Key Accomplishments

Launched NTL website & digital platforms as editor
Development and executed training of retail sales team (SFE) and KPIs system
Developed and executed promotional campaigns like 50 discount, Express 48 and Ship & Win

公司标识
Sr.Officer Marketing & PR
Tabba Heart Institute
Feb 2012 - Apr 2015 | Karachi, Pakistan


Liaison with Ad agency for execution of ATL & BTL campaigns
Supervised marketing team for organizing all in house events
Content development & execution for POS material (Flyers, Brochures etc.)
Writing & proofing entire content of newsletter heartbeat
Account management for pre-employment screening

Key Accomplishments

Developed & strengthen relationship with the corporates
Revamped digital media strategy & Hosted the editorial board meetings for newsletter

公司标识
Customer Service Representative
Ufone (Franchise)
Feb 2007 - Sep 2009 | Karachi, Pakistan

To interact with the customers face to face.
To issue Pre paid and Post paid connections.
To issue duplicate connections
To communicate value added services to walk in customers.
To maintain daily record for duplicate connections.
To coordinate with Regional Office for day to day task.
To ensure customer satisfaction.
To communicate customers complains to customer support

学历

University of Karachi
硕士, 艺术硕士学位, Masters in Mass Communication‎
Advertising & PR
等级 A
2012
University of Karachi
硕士, 艺术硕士学位, Masters in Public Administration‎
Marketing
所占比重 73%
2010
University of Karachi
学士, , Bachelors in Public Administration‎
Management, Marketing, Auditing, Economics, HR, Statistics
2009
Allama Iqbal Govt Girls College
中级/A级, , FSc (Pre Medical)‎
Biology
等级 B+
2004
Nasra School, Hansabad Campus
大学入学/0级, , Matriculation in Science‎
Science
等级 A
2001

技能

熟练 Adobe Illustrator
熟练 Brand Activation
熟练 Brand Advertising
熟练 Brand Development
熟练 Brand Management
初学者 Business Development
熟练 Communication Skills
熟练 Content Creator
熟练 Cooordination Skills
熟练 Coordination Skills
熟练 Corporate Communications
熟练 Digital Communication
熟练 Digital Communication Strategies
熟练 Digital Copy Writing
熟练 Digital Marketing
熟练 Editing Skills
熟练 Excellent Writing Skills
熟练 Influential Communicator
熟练 Lead Genaration
熟练 Leading Diverse Teams
熟练 Managing Large Teams =
熟练 Market Assessment
熟练 Media Outreach
熟练 Media Planning & management
熟练 Media Production
熟练 Negotiatiion Skills
熟练 Negotiation Skills
熟练 Outreach Services
熟练 Photoshop Skills
熟练 Presentation Skills
熟练 Press Management
熟练 Public Outreach
熟练 Relations Management
熟练 Relationship Planning
熟练 Reports
熟练 Security Principles
熟练 Social Media Strategies
中级 Social Studies Subject Command
熟练 Stock Audit Planning
熟练 Team Motivation
熟练 Writing Skills

语言

熟练 英语

关注的公司

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HINA 联系人

BILAL AKHTAR
iSolutions Pakistan (Pvt) Ltd
Rana Ashraf Rana
United Bank Limited (UBL)
Syed Ahsan Ali
United Bank Limited (UBL) Pakistan
Abdul Rashid
Ministry of Law, Justice & Human Rights, Govt. of Pakistan