Fatima Bintay Anis, a Senior UI/UX Designer with a comprehensive academic foundation in Product & Industrial Design, having earned both my MPhil and BS degrees from the University of Engineering & Technology (UET), Lahore.

Throughout my career, I have worked with leading global organizations, including Digital Plattform in Sweden, where I currently lead design projects that enhance user experience and interface design. My previous role with Reacon Group in Australia saw me providing senior-level expertise in various UI/UX projects. In addition, I contributed to Amazon Foods in Dubai, where I focused on designing and optimizing user-friendly interfaces for food-related applications, and at USEO, where I developed innovative UI solutions for digital marketing projects.

My technical proficiency spans a wide range of design and development tools, including Figma, Adobe XD, Photoshop, Illustrator, and prototyping tools like Keyshot. I am equally skilled in development tools such as HTML and AutoCAD, and I have a keen understanding of packaging and promotional design, having worked at Packages Limited.

Beyond my technical abilities, I have a deep commitment to education and mentorship. I have served as a visiting lecturer at the National College of Arts, Lahore, where I taught material selection principles and mentored aspiring designers. My dedication to fostering new talent is further reflected in my volunteer work, where I have founded and led various organizations, including SPID UET and Women in Engineering (ASME UET).

Over the years, I have been honored with several awards, including the nomination for the prestigious Women of Wonders Award, and recognition for my final year project at UET’s Industrial Open House. Additionally, I have received accolades in various design competitions, highlighting my creative approach and innovative solutions.

My leadership and project management skills are complemented by a strong ability to communicate design solutions effectively, manage clients, and deliver high-quality projects on time. My experience spans B2B and B2C digital designs, CRM systems, and health and wellness e-commerce projects, with a focus on conversion rate optimization and quality assurance.

For a closer look at my work, you can visit my portfolio on Behance and my personal website. I am passionate about creating designs that not only meet the needs of users but also drive business success.

http://www.fatimaanis.weebly.com

https://www.behance.net/royalroses