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Responsibilities as Head Of Sales
Play a key role in achieving company sales target & category growth through developing & implementing Sales ,Trade Marketing & BTL strategies within brands guidelines as well as customers' & shoppers' expectations.
Drive Company's vision Best in Class at the Point of Sale (POS)
- Maximize off take on company brands through developing best in class Point of Sale Material (POSM) with Trade Marketing team, Brand Managers & Sales Team.
- Accurately forecast banded gifts and any other special packs for all areas of the sector.
- Develop & deliver necessary trainings for Sales & Trade Marketing team on product knowledge & shoppers' profile.
- Plan in conjunction with Trade Marketing, Brand Managers & Sales Team the salesman merchandizing tools

Launch Support
- Plan in coordination with Marketing and Sales the support for all new launches.
- Develop sales presenters & road shows for partners' sales teams whenever needed .
- Conduct periodically trade visit to assess new launches implantation in key markets.
- Assess launch success & prepare closing report for major launches.

Yearly Promotions Planning / Management
Develop yearly promotional plan on brand level & country level in line with brand guidelines, Sales feedback as well as shoppers' insights.
- Align Trade Marketing and Brand Managers & take into account respective feedback & suggestions.
- Present to Sales Director & Marketing Director proposed yearly promotional plan for approval.
- Align finance on promotional cost by promotion & all related charges.
- Develop with Brand Managers, Trade Marketing packaging artwork once plan is approved.
- Produce & ship promotional packaging to all markets within agreed timelines.
- Ensure packaging quality is always best in class.
- Manage Trade Marketing budget efficiently & ensure cost policies are applied having in mind optimization between quality & price.

Promotions Evaluation
- Pre & post promotions eva

Accomplishes regional sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees in assigned districts communicating job expectations, planning, monitoring, appraising, and reviewing job contributions, planning and reviewing compensation actions, enforcing policies and procedures. Achieves regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews, preparing and completing action plans, implementing production, productivity, quality, and customer-service standards, resolving problems, completing audits, identifying trends, determining regional sales system improvements, implementing change. Meets regional sales financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances, initiating corrective actions. Establishes sales objectives by creating a sales plan and quota for districts in support of national objectives. Maintains and expands customer base by counseling district sales representatives, building and maintaining rapport with key customers, identifying new customer opportunities. Recommends product lines by identifying new product opportunities, and/or product, packaging, and service changes, surveying consumer needs and trends, tracking competitors. Implements trade promotions by publishing, tracking, and evaluating trade spending. Updates job knowledge by participating in educational opportunities, reading professional publications, maintaining personal networks. Accomplishes sales and organization mission by completing related results as needed.

Develop and ensure integrated multi-channel sales strategies and essential KPIs (sales turnover, distribution, availability, out of stock, profitability, etc.) required for achieving higher sales force performance. Develop and maintain relations with Distributors, retail and Companys Key Accounts.Develop and manage the Companys distribution network Indirect Sales (via distributors network) across Sindh & Baluchistan.Design & steer the sales budget. Control the discounts and the selling expenses and evaluate the effectiveness of expenditure.Develop the sales team via effective organization structure, team recruitment & upgrade, performance targets cascade, capability development, i.e. motivational / learning programs and continuous review and re-alignment with Companys objectives. Lead the sales team in Below the Line (BTL) marketing activities. Monitor/guide excellence in promotional execution across various trade channels. Ensure compliance with the Companys credit and trading policies and manage outstanding receivables.Developing direct reports and ensure proper development of indirect reports through their line managers by proper assessment.