Sales Management offering a 10-year background in sales and Marketing, as well as in-depth understanding of the sales cycle process. Manager who leads a cohesive sales team in consistently achieving aggressive stretch goals due to Extensive network of contacts in FMCG sector and having wide range of knowledge about the latest trends in FMCG.
Developing and implementing effective sales strategies Leading nationwide sales team members to achieve sales targets Establish productive and professional relationships with key personnel in assigned customer accounts Negotiate and close agreements with large customers Monitor and analyze performance metrics and suggest improvements Track performance of individual accounts, including partners against plan Provide specific analysis and input into the regional business planning processes, including quarterly, half-year and annual business reviews. Prepare Trade scheme and incentive policy of sales staff. Create and maintain documentation for sales including analysis, forecasting and key deals Prepare monthly, quarterly and annual sales forecasts Perform research and identify new potential customers and new market opportunities Provide timely and effective solutions aligned with clients’ needs Liaise with Marketing and Product Development departments to ensure brand consistency Stay up-to-date with new product launches and ensure sales team members are on board.
Collaborating with team to establish and execute a sales goal for the region
Managing a sales team in order to maximize sales revenue and meet or exceed corporate-set goals
Forecasting annual, quarterly and monthly sales goals
Execute product visibility and brand awareness in domestic markets
Market research, competitive analysis and follow market trends.
Assisting sales personnel in their techniques Developing specific plans to ensure growth both long and short-term
Educating sales team with presentations on strategies, seminars and regular meetings
Reviewing regional expenses and recommending improvements.
Analyzed of the sales forecasting Past Year vs. Forward Year Distributor Wise Region Wise and Area Wise.
Developing distributors pricing and sales budgeting strategies.
Track and report actual performance against targets. Develop and deliver KPI, dashboards and reports that enable the Sales leadership team to track, measure and drive performance improvement including sales force productivity
Identify new business opportunities in local areas including new markets, growth areas, trends, customers, products and services.
Track performance of individual accounts, including partners against plan
Provide specific analysis and input into the regional business planning processes, including quarterly, half-year and annual business reviews.
Prepare Trade scheme and incentive policy of sales staff.
Create and maintain documentation for sales including analysis, forecasting and key deals.
Make the annual Zonal sales budget, to meet company goals.
Prepare monthly sales forecast for zones and sub-zones in line with annual sales forecast
Plan quarterly sales targets for individual Supervisor in line with annual sales plan
Suggest annual trade offer plan in line with economic environment, competitors expected trade offers, and marketing plans.
Executing the monthly trade offer plan in line with annual trade offer plan, marketing activities, and business environment.
Ensure products availability at all potential outlets and ensure efficient & effective implementation of the availability plan.
Plan the new customer development in term of new shops especially rural market and implement the plan.
Manage the performance of Sales Supervisors of the assigned zone.
Develop sales forecast, budget and manpower plans.
Supervises and trains distributors and/or sales force to achieve sales targets.
Pursue key prospects, negotiate and construct appropriate terms of sales.
Attaining the market share projected for each product lines.
Obtains Market Share by developing market plans and programs for each product within a territory
Influence present and future products by determining and evaluating current and future market trends
Maintains research data base by identifying and assembling marketing information.
Provides marketing information / marketing guidelines to the sales team within a territory.
Makes a monthly performance report by analysing marketing activities and variances, and initiating corrective actions.
Manage and Maintain Sales Department staff by training, appraising, counselling, motivating and developing programs within a territory.
Review the annual performance and develop annual marketing plans / budget for all product groups as a contribution to the corporate planning / budgeting.
Utilize sales trend data and perform consistent data analysis to identify opportunities and provide value to our customer and our Company.
Analyze Point of Sales data and overlay with national data to help support the Team in achieving distribution, shelving, promotion and pricing objectives.
Coordinating customer planning: templates, reporting, tracking, gap closing, new product launches.
Assist in the development and delivery of detailed Category presentations, along with data and insight delivery to Sales organization
Work closely with the Drug Team in developing and supporting the execution of category information and promotional management initiatives that meet or exceed annual profit and volume goals.
Make recommendation to the Team on overall brand and marketing development based on fact-based detailed analysis
Compilation of Daily, Weekly and Monthly basis Secondary & primary Sales Reports.
Various Analysis based on Targets vs. Achievements, Sales Trend, Sales Facts and other reports (As per need/Requirement of Marketing & Sales Department)
Compilation of Brick wise Target in monthly basis.
Compilation of Monthly and Quarterly Incentives Sheet as per Prevailing Incentives Policy.
Compilation of Various Tracker Reports Portfolio and segment wise
Compilation of core team meeting Data.
Prepare monthly reporting of Budget vs. Primary & Secondary/ Last Year Vs. Current Year.
Analyzed of sales forecasting Past Year vs. Forward Year SKU wise and Category wise.
Preparing annual / monthly sales targets on the basis of data given by departmental heads & previous sales trend.
Responsible for quick sales reports on the basis of data received from distributors on monthly basis.
Develop sales sheet product wise growth on monthly basis on regional level.
Develop product wise target vs. achievement on monthly basis.
Prepare Incentives of field force on Monthly Basis
Making weekly output report (WOR) on weekly basis.
Arranging printing / procurement & dispatch all field force related stationeries
Record/input sales releases, reservations, cancellations, exchanges, h&-overs & legal completions onto the sales information system, along with full customer details/choices & produce/post relevant letters & statements & update office (wall) charts as appropriate.
Ensure the sales extraction sheets are completed & kept up to date on a quarterly basis.
Produce weekly & monthly reports for regional management team, Group & Independent Financial Advisers within required deadlines. Produce monthly board report spreadsheet & typed report.
Prepare Incentives of field force (Medical Representative) on Quarterly Basis.
Prepare YTD of field force (Medical Representative) on yearly basis.
Prepare Normal & Bonus Distributor Order On Monthly Basis
To communicate with distributors regarding the sales report & Discount claim monthly basis.
Perform any other task assigned by the competitive authorities.