概要

Sales Management offering a 10-year background in sales and Marketing, as well as in-depth understanding of the sales cycle process. Manager who leads a cohesive sales team in consistently achieving aggressive stretch goals due to Extensive network of contacts in FMCG sector and having wide range of knowledge about the latest trends in FMCG.


项目

Do Do Daffy Launches in Pakistan

工作经历

公司标识
National Sales Manager
Standard Tea Company
Jun 2021 - 代表 | Karachi, Pakistan

Developing and implementing effective sales strategies  Leading nationwide sales team members to achieve sales targets  Establish productive and professional relationships with key personnel in assigned customer accounts  Negotiate and close agreements with large customers  Monitor and analyze performance metrics and suggest improvements  Track performance of individual accounts, including partners against plan  Provide specific analysis and input into the regional business planning processes, including quarterly, half-year and annual business reviews.  Prepare Trade scheme and incentive policy of sales staff.  Create and maintain documentation for sales including analysis, forecasting and key deals  Prepare monthly, quarterly and annual sales forecasts  Perform research and identify new potential customers and new market opportunities  Provide timely and effective solutions aligned with clients’ needs  Liaise with Marketing and Product Development departments to ensure brand consistency  Stay up-to-date with new product launches and ensure sales team members are on board.

公司标识
REGIONAL SALES MANAGER - SOUTH
BM CONFECTIONERY (DAFFY) GROUP OF HASHMI SURMA
Mar 2020 - May 2021 | Karachi, Pakistan


Collaborating with team to establish and execute a sales goal for the region


Managing a sales team in order to maximize sales revenue and meet or exceed corporate-set goals
Forecasting annual, quarterly and monthly sales goals
Execute product visibility and brand awareness in domestic markets
Market research, competitive analysis and follow market trends.
Assisting sales personnel in their techniques Developing specific plans to ensure growth both long and short-term
Educating sales team with presentations on strategies, seminars and regular meetings
Reviewing regional expenses and recommending improvements.
Analyzed of the sales forecasting Past Year vs. Forward Year Distributor Wise Region Wise and Area Wise.
Developing distributors pricing and sales budgeting strategies.
Track and report actual performance against targets. Develop and deliver KPI, dashboards and reports that enable the Sales leadership team to track, measure and drive performance improvement including sales force productivity
Identify new business opportunities in local areas including new markets, growth areas, trends, customers, products and services.
Track performance of individual accounts, including partners against plan
Provide specific analysis and input into the regional business planning processes, including quarterly, half-year and annual business reviews.
Prepare Trade scheme and incentive policy of sales staff.
Create and maintain documentation for sales including analysis, forecasting and key deals.

公司标识
ZONAL SALES MANAGER - KARACHI
BM CONFECTIONERY (DAFFY) GROUP OF HASHMI SURMA
Mar 2019 - Mar 2020 | Karachi, Pakistan


Make the annual Zonal sales budget, to meet company goals.
Prepare monthly sales forecast for zones and sub-zones in line with annual sales forecast
Plan quarterly sales targets for individual Supervisor in line with annual sales plan
Suggest annual trade offer plan in line with economic environment, competitors expected trade offers, and marketing plans.
Executing the monthly trade offer plan in line with annual trade offer plan, marketing activities, and business environment.
Ensure products availability at all potential outlets and ensure efficient & effective implementation of the availability plan.
Plan the new customer development in term of new shops especially rural market and implement the plan.
Manage the performance of Sales Supervisors of the assigned zone.
Develop sales forecast, budget and manpower plans.
Supervises and trains distributors and/or sales force to achieve sales targets.
Pursue key prospects, negotiate and construct appropriate terms of sales.
Attaining the market share projected for each product lines.
Obtains Market Share by developing market plans and programs for each product within a territory
Influence present and future products by determining and evaluating current and future market trends
Maintains research data base by identifying and assembling marketing information.
Provides marketing information / marketing guidelines to the sales team within a territory.
Makes a monthly performance report by analysing marketing activities and variances, and initiating corrective actions.
Manage and Maintain Sales Department staff by training, appraising, counselling, motivating and developing programs within a territory.
Review the annual performance and develop annual marketing plans / budget for all product groups as a contribution to the corporate planning / budgeting.

公司标识
NATIONAL SALES ANALYST
BOTTLECO PVT LTD (KIDCO)
Jun 2018 - Mar 2019 | Karachi, Pakistan



Utilize sales trend data and perform consistent data analysis to identify opportunities and provide value to our customer and our Company.


Analyze Point of Sales data and overlay with national data to help support the Team in achieving distribution, shelving, promotion and pricing objectives.


Coordinating customer planning: templates, reporting, tracking, gap closing, new product launches.


Assist in the development and delivery of detailed Category presentations, along with data and insight delivery to Sales organization


Work closely with the Drug Team in developing and supporting the execution of category information and promotional management initiatives that meet or exceed annual profit and volume goals.


Make recommendation to the Team on overall brand and marketing development based on fact-based detailed analysis

公司标识
SALES SUPPORT OFFICER
SHIELD CORPORATION LIMITED
Oct 2016 - Jun 2018 | Karachi, Pakistan



Compilation of Daily, Weekly and Monthly basis Secondary & primary Sales Reports.


Various Analysis based on Targets vs. Achievements, Sales Trend, Sales Facts and other reports (As per need/Requirement of Marketing & Sales Department)


Compilation of Brick wise Target in monthly basis.


Compilation of Monthly and Quarterly Incentives Sheet as per Prevailing Incentives Policy.


Compilation of Various Tracker Reports Portfolio and segment wise


Compilation of core team meeting Data.


Prepare monthly reporting of Budget vs. Primary & Secondary/ Last Year Vs. Current Year.


Analyzed of sales forecasting Past Year vs. Forward Year SKU wise and Category wise.

公司标识
MARKETING SERVICES OFFICER
BIOGENICS PAKISTAN PVT LTD
Jul 2016 - Oct 2016 | Karachi, Pakistan



Preparing annual / monthly sales targets on the basis of data given by departmental heads & previous sales trend.


Responsible for quick sales reports on the basis of data received from distributors on monthly basis.


Develop sales sheet product wise growth on monthly basis on regional level.


Develop product wise target vs. achievement on monthly basis.


Prepare Incentives of field force on Monthly Basis


Making weekly output report (WOR) on weekly basis.


Arranging printing / procurement & dispatch all field force related stationeries

公司标识
JUNIOR SALES ADMIN OFFICER
ATCO LABORATORY PVT LTD
May 2015 - Apr 2016 | Karachi, Pakistan



Record/input sales releases, reservations, cancellations, exchanges, h&-overs & legal completions onto the sales information system, along with full customer details/choices & produce/post relevant letters & statements & update office (wall) charts as appropriate.


Ensure the sales extraction sheets are completed & kept up to date on a quarterly basis.


Produce weekly & monthly reports for regional management team, Group & Independent Financial Advisers within required deadlines. Produce monthly board report spreadsheet & typed report.


Prepare Incentives of field force (Medical Representative) on Quarterly Basis.


Prepare YTD of field force (Medical Representative) on yearly basis.


Prepare Normal & Bonus Distributor Order On Monthly Basis


To communicate with distributors regarding the sales report & Discount claim monthly basis.


Perform any other task assigned by the competitive authorities.

学历

Iqra University
硕士, 工商管理硕士学位, ‎
Business Economics, Economic Theory, Marketing Management
2024
University of Karachi
学士, 贸易学士, ‎
Accounting, English Literature, Langauge (Urdu), Statistics, Cost Accounting
2019
Jinnah Govt. College
中级/A级, , ‎
Chemistry, English Literature, Mathematics, Physical Chemistry
2014
LA-CANADIANA CHILDREAN ACADEMY
大学入学/0级, , ‎
Computer, English, Mathematics
2012

技能

熟练 Aftersales
中级 Appointment Dealing
熟练 Area Sales
熟练 B2B Sales
熟练 Budgeting & Forecasting
熟练 Budgeting Sales
熟练 Business Development Strategies
熟练 Case Review Meeting
熟练 Client Relationship
熟练 Configuration Switches
熟练 Coordination Skillss
中级 Cost Calculations
熟练 Customer Relationship
熟练 Data Analysis
熟练 Development Development
熟练 Distributor
熟练 Excellent Listening Skills
熟练 Good Presentation Skills
熟练 Knowledge of Development 
熟练 Leadership Skills
熟练 Microsoft Excel
熟练 National Sales Training
熟练 Negotiation Skills
熟练 Planning Strategies
熟练 Presentation Skills
熟练 Problem Solving Skills
熟练 Product Distribution Skills
熟练 Receptionist Duties
熟练 Relations Management Skills
熟练 Relationship Management
熟练 Relationship with Customer
熟练 Retail Sales
熟练 Retention
熟练 Revenue Analysis
熟练 Risk Assessment
熟练 Sales Acquisition
熟练 Sales And Distribution
熟练 Sales Channel Development
熟练 Sales Channels Knowledge
熟练 Sales Force Development
熟练 Sales Planning
熟练 Sales Revenue
熟练 Sales Strategies Development
熟练 Sales Strategy
熟练 Sales Target Acquisition
熟练 Sales Trading
熟练 Scale Management
熟练 Should Have Reputable Industrial Relationships.
熟练 Spread Sheet
熟练 Store Knowledge

语言

中级 英语
熟练 乌尔都语