I have an ardent interest in accounting & finance specifically and marketing & strategy development in general through exhaustive academic and other multi-functional exposures. I consider myself a strong team player and get motivated through continuous learning and challenging deadlines. I am seeking a challenging position that will help in enhancing my leadership qualities to succeed both professionally and personally and will leverage my creative, rational and abstract approach in consecrate to ascertain effective solutions for ongoing as well as foreseen environs; hence securing an impregnable and jubilant environment for company’s customers.
Performed competitor’s analysis for retail businesses in the floriculture industry to identify key products & marginal returns of flowers using a sample of 200+ products
Assisted in DCF financial modeling of oil flower crops with varying life cycles and output over 15 years
Gathered industry data to identify pricing trends that improved purchasing efficiency by ~25%
Worked on strategy formulation for expansion using primary data and devised sales channels via digital and traditional platforms
Led a team of ~70 individuals and looked after planning, execution, budgeting & approvals of events
Saved PKR 200,000 in the purchase of logistical items at the flagship event of the society
Handled and resolved more than 1000 students’ IT related queries over a period of 6 months
Organized and conducted 50+ lab training sessions for technical skills enhancement of employees and students
Reformed and integrated the departmental SOPs to systemize functions and achieve operational efficiency
Increased consumer engagement by introducing deadlines and procedures for tracking of data
Involved higher management within the process through visualization dashboards which created transparency
Modified business model and marketing strategy for Amanat Scheme by redesigning the mobile app, redefining the target audience and shifting ads from paper to digital media with an expected 15% increase in response rate
Visited Bhikki Power Plant to prepare a report on Independent Power Producers(IPPs) and ranked 2nd best report
Received and delivered orders of PKR 100,000+ while interacting one-to-one with each customer on social media
Redesigned digital marketing campaign while shifting consumer interaction to Zendesk for active engagement
Chiraagh is a student-run organization which is working to develop
Communication skills
Leadership skills
Confidence building
Career Counselling
among students from under-served areas
Performed stock count as an EY audit firm representative of Servaid Pharmacy
Performed Test of controls and Substantive procedures in audit of Akram Cotton Mills