概要

With a decade of hands-on experience in Social Media and Digital Marketing, I'm on a mission to bring my expertise to a vibrant organization. I specialize in steering strategic digital initiatives that meet business goals, elevate brand visibility, and amplify customer engagement. My passion for team leadership, data-driven decisions, and cross-functional collaboration is geared toward making a meaningful impact. Let's connect and explore the possibilities!

项目

HUMQADAM-School Construction and Rehabilitation Program (SCRP)

工作经历

公司标识
Manager Digital Marketing
Innovation Drives
Sep 2022 - 代表 | Islamabad, Pakistan

Innovation Drives a software house that facilitates the automobile industry in Islamabad. Innovation drives provide all types of software solutions and digital marketing services to the top automobile official dealerships: Kia Metropolis Islamabad, Suzuki Islamabad, Suzuki Rawal Motors, Changan Auto Islamabad, and Peugeot Metropolis Islamabad.

Main Responsibilities:
Developing and implementing a social media strategy
Manage and train the digital marketing team. consisting of social media experts, graphic designers, and technical SEO executives.
Composing all the website-optimized content for the clients, Changan & Peugeot
Manage and oversee various digital marketing channels
Work closely with Business Unit owners to align business goals to the digital marketing strategy
Manage all digital lead generation and lead nurture campaigns throughout the funnel to Marketing
Qualified Leads.
Own the strategy for the company's social media accounts and oversee the execution
Work closely with the content provider to ensure our content appeals to our audiences
Track and measure SEO and Google Analytics metrics and provide reports
Measure ROI and KPIs
Prepare and manage the digital marketing budget
Research competitors and provide suggestions for improvement
Keep abreast with industry and market trends and best practices

公司标识
Senior Digital Marketing and Social Media Analyst
Six Sigma Travel Group - TravelUstaad.com
May 2021 - Sep 2022 | Islamabad, Pakistan

Six Sigma Travels (PVT) Ltd. is the largest travel group in Pakistan. The group is certified by all major international and domestic organizations like IATA, ASTA, PATA, JATA, PATO, and the Chamber of Commerce and Industries. The main objective of Six Sigma (PVT) Ltd is to provide the best and most affordable travel packages to customers and fulfil their travel needs within Pakistan. The group facilitates across Pakistan with its 12 offices across Pakistan – Islamabad, Karachi, Quetta, Rahim Yar Khan, Multan, Faisalabad, Lahore, Gujranwala, Sialkot, Kharian, Rawalpindi, Peshawar.
Main Responsibilities:

Developing, implementing a social media strategy
Managing Social media campaigns on Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.
Managing and overseeing social media content
Social media campaign Insights and analysis reports are shared with management every week
Content writing, Ads Copy, and Web Copywriting as per requirements
Work with the copywriter to ensure content is informative and appealing
Design interactive and creative posts as per the strategy
Closely working with a designer for creative posts according to travel niche
Create different videos to get maximum traffic on social media
Social media video creating – Gifs, short Videos, Professional Videos for official representations
Revamped social media and created new social media platforms for its new product – travelustaad.com
Provide constructive feedback

公司标识
Digital Marketing & Social Media Manager
Dotani Digital Agency
Jan 2021 - May 2021 | Islamabad, Pakistan

Dotani Digital was created in 2019 to support the digital marketing industry and its aim to enhance clients’ digital visibility and help them to grow their business by delivering unique and innovative digital designing, development and marketing solutions.
Main Responsibilities:

Developing, implementing and managing clients’ social media strategy
Defined the most important social media KPIs for different clients and different projects
Managing and overseeing social media content for different projects
Creating success of every social media campaign through insights and analysis reports
Stay up to date with the latest social media best practices and technologies
Use social media marketing tools – Buffer & HootSuite
Work with copywriters to ensure content is informative and appealing
Design interactive and creative posts for Clients’ social media platforms
Create different videos to get maximum traffic on social media
Monitor SEO and user engagement and suggest content optimization
Provide constructive feedback

公司标识
Communication Officer
Hashoo Foundation
Oct 2019 - Oct 2020 | Islamabad, Pakistan

The foundation is the primary implementing agency of Hashoo Group's Corporate Social Responsibility (CSR) Policy, which is aligned with the Global Sustainable Development Goals (SDGs) and managing the sustainable development goals of our society. Hashoo Hunar is empowering youth and rural women through building capacities for employability and resilience towards sustainable and inclusive development.
Main Responsibilities: 

Developing internal and external communication for the organizational vision, mission, and branding
Liaising with district offices coordination and communities for developing case studies, organizing events 
Made scripts for voiceovers, subtitles, and videos
Edited audios and videos for the organizational digital platform or 'Donors'
Responsible for advertising for the relevant programs on all platforms i.e. social media, electronic media & print media      
Leading the content of the organization's public-facing website or portal as part of the organizational digital overhaul, managing a website to make regular updates.
Supporting in planning and implementation of communication activities as per the strategy
Responsible for content ideas, captions, image copies and text for social media platforms
Leading on the production of the organization's annual review and other marketing materials as agreed and required 
Responsible to develop and design the content for effective communication 
Responsible to handle all the social media platforms for the organization including platforms such as Twitter, Facebook, Instagram, and LinkedIn
Managing relations with external communications and marketing suppliers, e.g. web development, creative, design and print agencies
Responsible for advertising for the relevant programs on all platforms i.e. social media, electronic media & print media
Develop and maintain brand guidelines, strategies to ensure no content violates brand guidelines and organizational policy

公司标识
Communications and Outreach Assistant
Humqadam- IMC World Wide
Dec 2018 - Oct 2019 | Islamabad, Pakistan


HUMQADAM-SCRP/ IMC Worldwide
Humqadam is being implemented by IMC Worldwide, a UK-based international development consultancy that partners with local communities, governments, international development agencies, NGOs and the private sector to address some of the world’s primary development challenges. In Pakistan, Humqadam is working on behalf of DFID (Department of International Development/UKAID) and DFAT (Department of Foreign Affairs & Trade of Australia), with the Governments’ of Khyber Pakhtunkhwa and Punjab to provide additional infrastructure and missing facilities to existing school compounds across both provinces. In certain cases, Humqadam is also rehabilitating existing school compounds.
Main Responsibilities:
Supports internal and external communication for Humqadam vision, mission and branding
Liaise with district offices coordination with schools and communities for developing case studies, organizing events and support advocacy activity in schools within a particular district
Supported in establishing and maintaining links and coordination with the existing internal and external stakeholders
Supported in planning and implementation of communication activities as per the strategy
Content development and designing of communication material
Organized communication products and data
Assisted in developing and implementing digital media campaigns
Compiled reports as the need arise and/or as directed by the line manager
Responsible for writing script and editing video/audio documentation of success stories
Regularly update digital media
Developed and designed different materials (brochures, posters, Social Media Banners, etc.) to create awareness amongst communities at various sites of the Humqadam program.
Generated web features and case studies for program

公司标识
Assistant Manager Communications
Albayrak
May 2015 - Dec 2018 | Rawalpindi, Pakistan

Albayrak Group started its journey back in 1952 from Turkey with construction works. Albayrak Group of Companies is now serving in various main sectors around the world including construction, industry, logistics, media, services, energy, and tourism with 20 companies. Currently serving in waste management, transportation, and construction sectors under different developmental projects of Pakistan, it was 2012, Albayrak initially started its work with the Waste Management Project from Lahore. Albayrak Rawalpindi is working under the supervision of Rawalpindi Solid Waste Management Company in Rawalpindi and Murree.
Main Responsibilities:

Managed media relations (electronic/ social & print media) for program
Produced audios/videos for the program
Designed (brochures, banner, backdrop & Panaflex) for batter communication on local community engagement
Arranged different events for stakeholders, local governments, civil society, and local community
Created several awareness activities, planning & presentations for stakeholders
Managed newspaper and television advertisements (TVC for Cable network)
Developing and managing TV packages, radio spots, interviews, tickers
Testimonials/interviews in newspapers
Developing, circulating, and managing press releases and other media products for media
Developing of monthly reports for program

公司标识
Intern
ORANGE ADVERTISING- ISLAMABAD
Nov 2014 - May 2015 | Islamabad, Pakistan


公司标识
Intern
AAJ Television
Dec 2013 - Jan 2014 | Islamabad, Pakistan


学历

National University of Modern Languages
硕士, 科学硕士学位, MSc‎
Mass Communication
CGPA 3.0/0
2014
University of the Punjab
学士, 艺术学士, BA‎
Journalism, Langauge (Arabic), Political Science
2011
Federal Board
中级/A级, 计算机科学学生, ICS‎
Computer Science, Mathematics, Statistics
所占比重 %
2009
BISE
大学入学/0级, 科学, Materic‎
Biology, Chemistry, Physics
所占比重 %
2006

技能

熟练 Digital Marketing Strategy
熟练 Effective Communication Skills
熟练 Paid Advertising
熟练 Social Media Management
熟练 Accounts / Manager
熟练 Activity Planning
中级 Adaptive Leadership
中级 Administration Knowledge
熟练 Adobe After Effects
熟练 Adobe Audition
熟练 Adobe Creative Suite
熟练 Adobe Illustrator
熟练 Adobe InDesign
熟练 Adobe Phoo Shop
熟练 Adobe Photoshop 
熟练 Adobe Premiere Pro
熟练 Advert Budgeting
熟练 Advertising Management
中级 Affiliate Marketing
中级 After Effects
熟练 AI Programs
熟练 Analytical Skills
中级 B2B Marketing
熟练 Binding Knowledge
熟练 Blog Marketing
熟练 Brand Advertising
熟练 Brand Awareness
熟练 Brand Management
中级 Business to Business Communication
熟练 C++
熟练 Canlendar Management
熟练 Canva Command
熟练 Canva tool Handling
熟练 Caption Translation
熟练 Collaboration
熟练 Command on YouTube
熟练 Communication Knowledge
熟练 Communications Management
熟练 Competent IT Skills
熟练 Concept Planning
熟练 Configuration Switches
熟练 Content Marketing Skills
熟练 Content Writing
中级 Cooordination Skills
熟练 Creative Mindset
熟练 Creative Skills
熟练 Creative Wiring
熟练 Creativity
中级 Customer Relations
熟练 Designing Software Command

语言

初学者 土耳其语
熟练 旁遮普语
熟练 乌尔都语
熟练 英语
初学者 法语

Farhana 联系人

Muhammad Ammar Ammar Irfan
NAQSHI - Ready To Wear
Riaz Ahmad
Al fazal Restaurant – Wapda town, Lahore
Kalim ur Rahman
Semi Govt