May perform the following tasks:
• Monitor public opinion about an organization or particular issues.
• Advise management on policy issues and communication strategies.
• present arguments on behalf of an organization to other
• Organizations and special interest groups.
• Liaise with the public and respond to inquiries.
• Assist in preparing organizational documents such as annual reports, corporate profiles and submissions.
• oversee production of visual (film or video) and audio electronic material, including managing an internet web site;
• organize special events such as open days, visits, exhibitions and functions;
• Conduct internal communication courses, workshops.
• Evaluate communication activities and recommend future actions. planning, developing and implementing PR strategies;
• Maintaining and updating information on the organization’s Software.
• Managing and updating information and engaging with users on social media sites such as Twitter and Facebook.
• Managing the PR aspect of a potential crisis situation.

• Maintains staff by recruiting, selecting, orienting, and training employees; maintaining a safe, secure, and legal work environment; developing personal growth opportunities.
• Accomplishes staff results by communicating job expectations; planning, monitoring, and appraising job results; coaching, counseling, and disciplining employees; developing, coordinating, and enforcing systems, policies, procedures, and productivity standards.
• Establishes strategic goals by gathering pertinent business, financial, service, and operations information; identifying and evaluating trends and options; choosing a course of action; defining objectives; evaluating outcomes.
• Accomplishes financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Maintains quality service by enforcing quality and customer service standards; analyzing and resolving quality and customer service problems; identifying trends; recommending system improvements.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
• Contributes to team effort by accomplishing related results as needed.