Experienced Trade Marketing Executive with a demonstrated history of working in the trade and development industry. Skilled in Sales, Retail, Sales Operations, Sales Management, and Market Research. Strong sales and Marketing professional.
Responsible for driving better store agenda in assigned territory.
Drive perfect store recruitment and compliance.
Ensure stock availability.
Ensure implementation of merchandising (KPI).
Ensure signed agreements (MOU's) with customers as per company policy.
Coordinate with internal marketing team.
Cunduct daily meetings and training with merchandisers.
Monitor merchandisers performance.
Monitor and ensure strategic placement and effective utilization of POSM & Trade assets through own market visits with my team
Market intelligence and competitor activity .
Sales & Services Operations.
Complaint handling.
CRM and IR .
Build trust with customers.
Conduct market research to identify selling possibilities and evaluate customer needs
•Actively seek out new sales opportunities through cold calling, networking , social media and meetings.
•Set up meetings with potential clients and listen to their wishes and concerns
Prepare and deliver appropriate presentations on products/ services
•Create frequent reviews and reports with sales and financial data
•Ensure the availability of stock for sales and demonstrations
•Participate on behalf of the company in exhibitions or conferences
Negotiate/close deals and handle complaints or objections
•Collaborate with team to achieve better results.
Visitss New and existing customers (B2B,B2C). Perform services and complaint handling. Initiates Sales via cold calling emails or customer visits. Engage Vendors/Contractors to highlight company product and maximize the sales volume. Dealer / Distributor sales management. Achieve target primary and secondary. Arrange and presents Meetings and conference on the behalf of company Market intelligence / competitor activity Make Reports reviewing data of Sales,finance competitors.
Cross functionally collaborates with relevant stakeholders for the ideas development, planning, budgeting, production and implementation of all in store activities, including point of sales materials and promotions Innovates constantly to flex the brand muscle in market & take the 1st mover advantage amongst other FMCGs at Retail level with Sub Trade Channel focus. Directs the execution of all Product promotions and their BTL merchandising plans along with monitoring the program execution and results Support Joint Business Planning with Key Accounts and Territory teams for best in class execution of D&G customers Locking Shelf Space and Point of Interruptions (In the Agreements) with the Key Customers on pay to perform model Support Territory Sales Teams In Driving Best in Class Execution Rolling out and aligning execution plans at territory with the Sales Managers and their execution teams Build relationships and trust with territory sales teams for ensuring perfect execution of marketing plans Working with territory sales teams to ensure best in class execution of key brands as per head office plans for the channel, with effective controlling. Leverages industry and competitive analysis to drive perfect execution of key brands & packs in appropriate outlets (merchandising standards, points of availability etc.) Drive and Manage Cold and Warm Visibility Platform in Store Execute channel PICOS by ensuring placement of tools (Coolers, Racks, Gondolas, etc.) at hotspots to drive ROI of channel. Ensure standard visibility look for the channel across territories by implementing PICOS through territory teams
Leverages industry and competitive analysis to drive perfect execution of key brands & packs in appropriate outlets (merchandising standards, points of availability etc.)