Institutions  Sales Network – Dealers sales  Network  –                                                                       2021 to date      
Job specific responsibilities:
§   Executed strategic decisions & responsibilities assigned short & long terms sales goals by analyzing cost / benefits proposition.
§   Led The Team Of 12 nationally To Handle Corporate and dealer network sales channels effective & efficient way.
§   To liaison with zonal offices regarding sales budgets, recoveries product distribution of product lines
§   To had strict vigilance on receivables and formulate  strategies to minimize credit and eliminate bad debts in private & public sector institutions .
§   Established competitor’s intelligence network for product’s quality, price, discount and evaluate their strong and weak points for business growth.
§   Educate sales team on Integrated Management System (IMS) I.e. ISO9001,14001 & HACCP

                                               
Industry: Building material (Steel Sector)
Channel Head: Dealer network - Corporate Sales & House hold network,
Sep 16, 2019 – Oct 20, 2020
Ø  Member of SMT ( Senior Management Team)
Ø  Handle company’s business Rs. 10 billion / annum
Ø  Led the direct sales team of 21 included RSM Dealer network &Project sales. Administrative head of Marketing, Logistics, HR.
Ø  Got Trophy for ever highest record breaking sales 120%  in the history of FF Steel
Ø  34% sales grown over same period last fiscal year.
Ø  Conducted RCS (Retail census survey Central Punjab) and taken horizontal growth by adding 50 dealers, 22 contractors & builders.
Ø  Recovered stuck Rs.47.7 million that gone beyond 180+ days in aging from contractors & builders.
Ø  Higher the sales > Lesser the AR against SPLY.
Ø  Ensured sales team must be highly motivated; result oriented by providing training inputs and incentives.

Channel’s Head: Dealer network & Project network
Ø  Handled company’s business Rs. 3 billion / annum
Ø  Led the direct sales team more than 40 individuals. Administrative head of supply chain & Production
Ø  Member of Management Committee & Reporting to Director Sales
Ø  Enhanced the culture “Dare to try rather than fear to fail” in organization.
Ø  Transformed the company from credit sales to cash sales and reduce delinquent amount by Rs.68 million in one year.
Ø  Converted 150 credit sales dealers / contractors into cash sales by reducing credit on monthly installments with written agreement. 
Ø  Conducted architectures, departments & Govt bodies’ seminars to awore them about quality of product & designs resulted enhanced business partner’s fraternity by adding 84 nationally.
Ø  Introduced “self-pick” stock from factory and Regional warehouses by dealers and this idea highly appreciated & implemented nationally.
Ø  Eliminated 95% counterfeit Stile products from market.
Ø  Conducted Trade Marketing activities on dealer’s shop and got vertical growth.
Ø  Finalized “Stile” enlistment in MES and enhance coverage on contractors & architectures
Ø  Continuous exceeded sales targets & related objectives year by year resulted promotion from   RSM – North to AGM –sales in 2016 and looked after company’s business nationally.
Ø  Finalized “Stile” enlistment in MES                         

Industry: FMCG                                                                                                   
Job role / Department: Marketing & Sales
Ø  Member of Steering Committee & Reporting to Vice-President
Ø  First time in history of RTC successfully developed & implemented “RED”
Ø  Created business turnaround plan for RTC on 80% contributing volume hyper stores, HORECA, Modern trade and trained 15 sales managers.
Ø  Carried out ATL / BTL promotional activities in line with brand & communication strategies.
Ø  Designed Decentralized consumer promotions & customer focused activities on Key retail accounts resulted 25% sales growth over SPLY.
Ø  Assign Channel wise marketing activities with in assigned budget.           

Industry: FMCG                                                                                                   
Job role / Department: Distributor’s network & Direct sales.
Ø  Handled company’s business Rs. 1.2 billion / annum
Ø  Led the direct sales team more than 20 individuals including MDO & SMOs
Ø  Exceeded sales targets & related objectives by wide margin and nominated in                     “Coca cola Annual excellence Award 2006”
Ø  Prepared “fix coverage plan” for sales team with defined objectives that was highly appreciated and implemented in whole Franchise.
Ø  Promoted as Key Account Manager Franchise and covered consumer & retail market through Trade marketing & Channel development teams.
Ø  Devised, developed and executed marketing plan for coke key accounts & conversion plan for Pepsi key outlets.
Ø  Steered brand launch – Fanta Citrus, Kenly water for Coke key accounts                
  

                                                                                           
Job role / Department: Handled Distributor’s network & Trade Marketing
Ø  In first leadership role, assigned to smallest & remote market--- and steered team to deliver highest growth in country, an all-time record 128%.with all brand wise/pack wise target achieved
Ø  Double digit growth by all key indicators i.e. 22 % more DD, 26% more VDD and less 11% in wholesale , resulted got promotion in next grade in very 1st year of my employment
Ø  In Lahore, promoted to larger market to apply proven volume growth and performance improvements. Boosted sales 16% with 105% related objectives achievement. Elevated distribution coverage to 97% urban and 81% rural, resulted I was only chap in central Punjab secured “B” grade in annual appraisal.
Ø  DIGITAL MEDIA PLATFORMS: Abandoning expensive multi-college tour in favor of one spectacular event that was broadcast on TV and digital media.
Ø  Developed 5 “Bench mark distributors” and made record.
Ø  Conduct “Retail Excellence Programs” & 121 consumer dialogues to get retailer’s loyalty and brand switching respectively.