A senior multi-platform digital brand strategist for online recognition of local and international brands.
Expertise involves brand development, website traffic growth, close liaison with user interface and creative
team to design and develop websites. With an energizing force to the workplace, i am able to manage multiple
projects while working under pressure in a fast paced, creative environment.
As a head of customer experience i was responsible for automating school systems, at the same time enhancing the communication for all stakeholders of the institution.
- Develop and deliver compelling brand strategies, plans and campaigns to attract and retain the
target customers in order to drive profitable long-term growth for them
- Obsessively drive creative excellence: encourage creative and media team to deliver first class work
that delivers results, achieving brand and commercial goals in addition to gaining hearts and minds
- Lead brand Team (working across web design, web development, brand marketing, social, content),
running performance to create a talented, hungry, high performing team
- Lead brand innovation: creating customer-centered propositions, working with product, operations
and marketing teams to bring to market and deliver material business success for the clients
- Underpin Brand Marketing budget according to the client’s needs, ensuring spend comes in on
budget and achieves target return on investment
- Leadership and delivery of activities to drive core business growth, as well as new product
development (collaborating across functions, and bringing teams together to work most efficiently)
Working as a brand manager for a UAE based ecommerce brand. Responsibilities include visual Web merchandising, inventory clearance campaign generation, social media planning, corporate communication, brand identity management