• To facilitate the leasing of the City Walk Food Park, attracting new tenants, vetting prospective clients, rental negotiations, and the development of leasing packages and final agreements with proper filing.• Leasing of outlets, Kiosks and Cart within the Food Street.• Establish campaign budget and manage costs along with preparation of promotional materials and collateral to support various campaigns• Develop and manage relationships with brands, retailers, vendors, agencies to achieve cost efficiencies at all times.• Establish campaign budget and manage costs along with preparation of promotional materials and collateral to support various campaigns.• Led end-to-end concept, planning, and execution of numerous events including the execution of all the relevant ATL and BTL campaigns

Distributor stock counts/ secondary sales reconciliation with System reports.
Distributor/ region infrastructure verification (DSR's, Vans, Merchandisers, etc.) Trade marketing and trade spend audits. 
Market visits of the entire North region including KPK and Kashmir region
Monthly reporting to Audit Committee of all the audit activities.
Verification and analysis of the numeric-weighted representation of stock on AC Nielsen data on monthly basis; plan surprise market visits to ascertain product visibility.
Verify and implement Ware House standards in the Distributions.
Identify that product range is appropriately being displayed at rented Gondolas/ shelves

Ensure all communications strictly follow the brand narrative.
Identified & Created a National Key Account (Hascol Petroleum) worth +0.5 million (monthly).
Ensure effectiveness of concerned TSO's and Order Booker's in the market.
Ensure that retailers are getting the required stocks as per their orders.
Ensure that trade margins, discounts and commissions are passed on to the relevant stakeholder in trade. - Ensure optimization of sales staff route journey for maximization of sales and minimization of operational costs.
As Regional Audit Head contributing towards delivery and development of Group's audit strategy and actively working to raise the profile and increase the effectiveness of the audit function.
Core responsibilities are to plan and direct risk based audits report to the Audit Committee at required intervals on all significant issues, reviews, investigations etc., and provide independent and objective assurance on the management of risk and controls throughout the organization liaise with regulators and maintain effective relationships with all stakeholders

Planned & managed route plan for PSR's
Planning, Segregation, and allocation of stock with the distributor at all levels against forecasting
Ensured implementation of company Price, Promo & Stock availability in the market
Executed given plans to attain zone and area wise Primary & Secondary sales target
Managed a team of 10 PSRs and merchandisers Resolved customer disputes with the help of salesforce
Ensured POP material & Chillers should keep intact through advertising & MEM department.
Ensured full utilization of advertising material on the shop i.e. Shelf talker and Gondolas should be placed in an eye-catching position and should comply with company parameters.
Ensured Pepsi chillers are placed on the most prominent place of the shop and merchandised as per planogram. No other company posters should be pasted on our chillers