▪     Manage Ad Sales, Marketing and distribution/circulation network, PR and communications with key accounts and stakeholders for the Group across Pakistan▪     Improvise organizational growth activities to support overall business objectives▪     Develop corporate communication and PR strategies to establish business objectives and cultivate relations with advertisers for print and digital assets.▪     Ensure and set annual targets/objectives of marketing, sales, digital and circulation for Karachi, Lahore Islamabad teams.▪     Launch media campaigns for all products of PT (the daily, Paperazzi and Profit) on print, digital and social media, this includes annual budget planning, content ideation for ATL, BTL and Digital marketing.▪     Management and Sales of Digital platforms of Pakistan Today, Profit, Paparazzi and social media handles.▪     Appraise RND team for product development and appendages (Mags and Supplements).▪     Manage content integration and native ads.

•As Group GM, looked after the Sales, Marketing, Operations of Print & Electronic Media in Karachi
▪     Launched Zaiqa TV 4 plus 4 hours Fresh Transmission
▪     Successful launch of Zaiqa TV with a Media budget of 60 million on ATL and BTL
▪     Zaiqa Food Court in Karachi, a successful event that generated 3 Million profit for Zaiqa TV.
▪     Appointed by CEO as communication head for a 30 billion rupee project with Govt. Of Sindh and Pak Oasis to install 750 water filtration plants across Sindh, developed communication plan, press conferences and press releases across print and electronic media.
▪     As communication head crafted communication plan for the launch of a 50 Mega Watt Wind Mill project with a total cost of 150 million USD, in the Wind corridor of Jhimpir, Thatta. Created communication plan with fine attention to detail to engage banks and stakeholders 
▪     Transformed 8 hours of LIVE programming capsule on Zaiqa with 50%revenue jump
▪     Revamped a new season on Zaiqa TV by hiring four new chefs and transformed the channel’s interface
▪     Improvised Satellite and TCR operations by stipulating news contracts with Pak Sat and Net-SAT for Business Plus and Zaiqa.
▪     11 hours of LIVE programming at Business Plus by formulating new FPC for current Affairs programs and hired intellectuals like Zafar Halali, Shahab Osto, M. Zubair Sidra Iqbal, etc at a much lower cost.
▪      Achieved advertising revenue targets in two months for Business Plus through improving distribution and rating by extensive trade promotions, Brand activation and better programming amongst loopholders
▪     Doubled revenue of business plus from 6million to over 12 million per month
▪     Developed a program Youth Parliament with shot over 100 episodes, engaging SEC A and B schools, colleges and universities across Pakistan to enhance brand amongst youth and engage affinity adverts.
▪     Transmission up gradation of Business plus from analog to Digital and Commenced LIVE tickers updated from KSE and PMTL commodity exchange
▪     Upgrade the News studio outlook, New Channel IDs plus look and feel of the screens (logo and tickers)
▪     Initiated a Go Green campaign on Earth day for conservation of Energy and resource. That included resource conservation, pollution prevention and occupational health and safety for the Group and received endorsements from M D for saving 30 percent cost.
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▪     Successfully Launched Daily Aaj-Kal, total project cost 340 Million  from Lahore, Karachi and Islamabad in 2007 
▪     Managed advertising campaign of Aaj-Kal with a budget of 100 million on electronic media, print media, outdoors OOH and various BTL and brand activation activities throughout the country
▪      Arranged a Media agencies tour to Dubai for 5 days, taking 38 people from all major advertising agencies as a pre-launch event for daily Aaj-Kal in Dec 2007
▪     Shot TVC on 35mm with ten adaptations, TVC included brand endorsements from various STARS of Pakistan from sportsmen to TV actors and Film stars etc. endorsing the USPs and created a handsome share of voice at a very low price.
▪     The Media blitz included all major CNS channels, newspapers. The OOH support in all three cities was a total of 25 major sights sized mostly 20X60 and 30X90, resulting in a successful communication campaign that translated in high sales.
▪     Printed 50,000 POS material pasted on various locations all over the country especially in Press clubs and major shopping areas.
▪     Hired 70 people for DDS, brand activation and guerrilla marketing in hospitals hotels and parks and Trial generation through various BTL activities. Tractor Floats in various cities generated handsome noise.
▪     Accomplished more than projected sales target; 85, 000 copies sales per day nationwide in the first year
▪     Devised product pricing and distribution strategy with successful JIT delivery system for effective reach and delivery of the product and sold 35000 copies across the country.
▪     Congregated security deposits of 16.4 Million from distributors as a security deposit guarantee.
▪     Gathered advertising worth 40 million in 3 months by extensive marketing campaigns.
▪     Launch function in Karachi inauguration by the Governor Ishrat ul Ibad, in Lahore by Nawaz Sharif and in Islamabad by President Asif Zardari 

• As DGM my responsibility was Marcoms for WORLDCALL and Daily Times in South.
• Set communication strategies and media buying and planning for WLL, EVDO, VOIP, Broadband, Dark Fiber, CATV /VOD and Daily Times.
• Developing online applications with digital marketing agencies to enhance customer’s online experience leading to engagement and retention.
• Coordination with RND department of WLL south, business development & Customer care teams to Conduct Brand health monitoring and evaluation
• Launched EVDO campaign with advertising budget of 5 Million in Karachi
• Initiated marketing campaign for CATV with DDS in various areas of Karachi, Music concert at Gymkhana and POS campaign; resulting in sales of 6500 new cable connections and 3000 VOD connections in one month
• Arranged a one Week trip to Thailand for 25 people as incentive to Sales Marketing and Technical departments to celebrate the success of product launches.
• Rejuvenated brand image of Daily Times in Karachi by repositioning the brand with new advertising campaign and cross promotions with WorldCALL cable
• Increase in advertising revenue from 12million to over 18million and topped at 23million by extensive
Media Campaign of Daily Times on ATL and BTL
• Launched WIKKID magazine in Karachi with a sales promotion team of 20 interns targeted to all schools in Karachi for subscription and jump-started the sales to over 1500copies daily

• Internal and external communication of WorldCALL Group
• Managing Editor of Monthly magazine called “Connect” for all internal activities of the group, carrying management communications with employees endorsements, top performers of the group and extra-curricular activities within the group
• Planned intercompany cricket and Basant festivals
• Managed communication for IPO of MTL, publicized IPO and AGM notices for WorldCALL and MTL.
• Initiated Barters with all Electronic Channels for Media Times PACE properties and WorldCALL group worth Rs. 100 million and managed media planning and coordination with advertising agency for various campaigns of HELLO calling cards, Broadband Internet, PACE Woodlands and Media Times.
• As Managing Editor Supplements, managed more than 10 Million worth of various supplements for Daily Times.Conferences and Events Management 2003 to 2008:
• A conference with EPB celebrating 10 Billion USD export target with Mir Zafarullah Khan Jamali.
• Real Estate conference with Pace Properties and Punjab Government
• Launch dinner of Daily AajKal at Lahore, Karachi and Islamabad, inviting the President in Asif Zardari in Islamabad, Nawaz Sharif in Lahore and Governor Sindh Ishrat Ebad in Karachi.
• Sunday Face of the Year with Lake City and Catwalk productions 2008
• Sunday Face of the Year II with Mobilink in 2008
• Building Pakistan- Role of Government in the Building and developing the Real Estate industry of Pakistan
• Mira Nair and Mehmood Mamdani’s Documentry; Indo-Pak Relations
• BBC Documentary on Pakistan as a Nuclear State.
• Concerts of various Rock bands throughout the calendar
• Karaoke Nights @ AVARI
• Tea with Tania