Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Design, build and maintain company's social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Oversee Mobile Application Designing and Development process.
- Collaborate with cross-functional teams throughout the design process.
- Participate in the development process from definition, through design, build, test, release, and maintenance.
- Research and track advancements in mobile application design patterns.
- Break any design problem down into viable actionable chunks and get them solved with clarity and precision.
- Keeping top management informed by preparing reports; making presentations; interpreting information; making recommendations.
- Maintaining marketing staff by recruiting, selecting, orienting, and training employees; maintaining a safe and secure work environment; developing personal growth opportunities.
- Accomplishing staff results by communicating job expectations; planning, monitoring, and appraising job results; coaching, counseling, and disciplining employees; initiating, coordinating, and enforcing systems, policies, and procedures.

Social Media Management:
- Provide First Line Support on all social media platforms.
- Actively engage with existing and potential customers.
- Optimum Brand Protection for clients on all social media platforms.
- Build and execute social media strategy through competitive research, platform determination, bench-marking, and audience identification.
- Generate, edit, publish and share creative content to increase engagement and conversion.
- Moderate all user-generated content in line with the moderation policy for each community.
- Create editorial calendars and syndicate schedules.
- Meet KPIs and continuously improve results by reviewing and integrating data acquired from Google analytics, Facebook insights
and other available best practices.
- Collaborate with other departments such as sales, customer support & marketing to improve reputation, identify any issues and
coordinate actions.
- Work with creative team for website design development, print and digital media.
- Keep up to date with global social media trends and suggest improvements to the client.
- Brief and manage internal / external resources to produce desired work to execute campaigns and achieve program objectives.
- Prepare & present the findings, performance and potential opportunities to the client at the end of each month.

E-Commerce Management:
- Manage E-Store inventory and product update on regular basis.
- Manage Order Fulfillment, from order placement to successful delivery, overlooking all departments.
- Collaborate with other departments such as marketing, procurement & customer support to identify any issues and coordinate actions.
- Generate daily, weekly and monthly reports on sales, order fulfillment and product performance and presenting them to key steak holders.
- Continuous R&D to improve E-Store and Order Fulfillment cycle.
- Daily analysis of E-Store performance with Google Analytics, Magento Analytics and Google Data Studio 360ᵒ.

My main responsibility was to win a project, oversea production and quality with timely delivery of finished products to Borjan (Pvt.) Ltd.

My main task was setting up a call center and company website for online sales and marketing. My other responsibilities included hiring resources and managing accounts for the project.

My main responsibility was acquiring new business and building relationships with reputable global universities in Canada, UK, New Zealand and Australia for overseas education and local businesses for recruitment.

I was responsible for providing career counseling to aspiring students and professionals, generating leads for university admissions, arranging university seminars, webinars, information and training sessions.

My main responsibility was to search, identify and negotiate contracts for job placement with highly sought after individuals for companies such as: PEL, DESCON, Service Industries, Metro Cash & Carry, Reckitt Benckiser, Oriflame, Nishat Group etc.