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工作经历
Marketing Manager
Executive Brands & Activations
· Developed strategies to generate consumer pull, brand recall, positioning and loyalty
· Worked closely with creative, advertising and communication agencies to execute brand plan
· Communicate corporate identity of organization according to vision & mission on communication channels
· Social media presence and digital marketing to increase E-com sales and awareness by organic & inorganic activities.
· Lead BTL department to support secondary sales, loyalty and consumer base.
· Valuable participation in Trade Marketing Activities (Contracts, Loyalty programs, TP & SP)
· Supervise sponsored events and ensure quality brand representation and execution
· Development of brand/marketing collateral
· Developed 3rd party Vendor relationships with E- commerce logistics
· Planning marketing budget in accordance with seasonal peaks and product proliferation strategies.
