概要


Collectively 4 ywars of experience in Digital Marketing and Lecturer in Market Research, with BE in Computer Systems Engineering and MBA in Marketing from IoBM. I have primary skill-set in Digital Marketing, with secondary skill-set in web development, data analysis and graphic designing; these additional skills make me a stronger candidate with diversified industry exposure.


工作经历

公司标识
Digital Marketing Specialist
FodoCrunch Marketing Agency
Oct 2019 - 代表 | Karachi, Pakistan


Working Responsibilities:
(1) Strategize, manage and execute implementation of SEO and SMO
(2) Optimization of site content, find content gaps, and strategically builds internal and external links.
(3) Manage and optimize Clients use of social media accounts including twitter, LinkedIn, Facebook, Blogs, YouTube, Slide Share& other Forum etc.
(4) Monitor and provide traffic, conversion, & ranking analysis, competitive analysis and search behavior research
(5) On-Page Optimization: Meta Tags Optimization, Page Headings, Page Content Optimization, Image Optimization, Hyperlink Optimization, New Service Page Creation, XML Sitemap Creation & Submission, Robots File Creation/Optimization.
(6) Off Page Optimization: Web 2.0, Directory Submissions, Social Bookmarking, Business Profile Listing, Video Submission, Press Release Promotion, Article Promotion, Guest Postings, Classified Submissions, Local Marketing, Image Sharing, And Document Sharing.
(7) Web Analytics: Generation & Analysis of traffic report using Google Analytics Tool to understand the effectiveness of the keywords being used and to measure the usefulness of the off-page optimization strategies.
(8) Keyword Analysis: Researching the best keywords using tools like Google Adwords, KW finder, keywords Everywhere, Keyword Shitter.
(9) Facebook Ad Manager for Brand awareness and Lead Generation
(10) SMM & SMO
(11) Tools: Moz, Ahrefs, Majestic, Alexa, Semrush.Copyscape, Google Analytics, Google Ads, Facenook Ads Manager, WordPress

公司标识
Research Assistant
Institute of Business Management (IoBM)
Mar 2019 - Jul 2019 | Karachi, Pakistan


公司标识
Visiting Faculty
ILMA University
Jan 2018 - Jan 2019 | Karachi, Pakistan


Lectureship in Management Sciences and Computer Science Departments

公司标识
Digital Marketing Executive
Eyesight Trust
Oct 2017 - Oct 2018 | Karachi, Pakistan


SMM Paid and Organic Campaigns, SEO Friendly Online Donation Portal on PHP/Wordpress, Graphics and Video Production

公司标识
Digital Marketer/Web Developer
Logicel Solutions
Jun 2016 - Jul 2017 | Karachi, Pakistan


Worked on Online Marketing Campaigns, including SEO, SMM and Web Development

学历

Institute of Business Management (IoBM)
硕士, 工商管理硕士学位, MBA‎
Marketing
CGPA 3.1/4
2017
NFC Institute of Engineering & Technology, Multan
学士, Bachelors in Engineering, Computer Systems Engineering‎
Software Requirements Specification, Computer Software, Software System
CGPA 3.2/4
2014

技能

熟练 Banner Creation
初学者 Brand Management
中级 Data Analytics Python/R
熟练 Digital Marketing
初学者 Full Stack Web Development
中级 Google Analytics
熟练 Social Media Marketing

语言

熟练 乌尔都语
熟练 英语