Currently, I am working as Assistant Manager Marketing at Sameen Ijaz Design Studio. My role involves handling diverse marketing tasks focused on brand building, including ATL, BTL, OOH campaigns, brand management, and strategy development. I actively contribute to creating impactful marketing initiatives and strategies to enhance the brand’s visibility and growth in the competitive market.

One 4 LL - Creative Solutionists
Assistant Manager Marketing &Account, 2021-Present
Key responsibilities & duties

 Launch optimized online adverts through Google Ad words to increase company and brand awareness.
Also have knowledge of creating YouTube channel and YouTube ad running.
  I can create a business blog.
Develop and implement link building strategy (Off page SEO)
Be actively involved in SEO efforts (keyword, image optimization etc.)
  Efficiently communicate with other marketing professionals to align goals
  Collaborate with others within the marketing department to manage SEO strategy
   Preparing financial documents such as invoices, bills, and accounts payable and  receivable
    Manage payroll activities and releasing salaries
    Coordinate with the bank for open the employee salaries account
Completing financial reports on a regular basis and providing information to the management team
Managing company ledgers
  Coordinating with external audits team.
Verifying balances in account books and rectifying discrepancies
  Verifying Bank deposits
Managing day-to-day transactions
   Recording office expenditures and ensuring these expenses are within the set budget
   Posting daily receipts  Completing the year-end analysis


   Reporting on debtors and creditors
   Sorting financial documents and posting them to the proper accounts
   Collect the Retainer and ad budget amount from client.
   Maintain accurate client records, keeping track of any contract updates and renewals
 Verify payments and deposits made through the company account and coordinate with the bank 

Assistant Manager Marketing
Condis Hypermarket
 Dates Employed Oct 2019 – April 2021
Employment Duration1 yr 6 mos
Location ;Lahore 
                                                                                                        Responsibility /Job description

         Evaluate marketing campaign and competitor Analysis.
    Liaison with internal and external stakeholder for campaign development.
        Follow up with sales team to obtain the feedback on the response of the customer on a particular campaign.
        Developing, recommending and leading the execution of marketing plans and managing the effective deployment of the marketing budget in relation to the annual targets as per outlets.
         Carrying out market research and customer surveys to assess demand and brand positioning
        Effectively coordinating with Business Partners (Advertising, Research, Media Buying and Activation Agencies) to ensure quick and effective achievability of set goals
        BTL Activity management
      ATL activity management
         Agency alignment for OOH media buying and Event management.
         Handling social media including Facebook and instagram of company.
         Solve the queries of customer on time.
        Indoor branding management at a time of store opening also aligning Agencies for indoor branding.
         Agencies alignment for fascia including shop fascia directory and SMD installation.
         Agency alignment for store video or tellup making.
         Event management at a time of store opening.
         Managing all media printing including front lit, back lit vinyl, one-way vision and reflector.
       Handling marketing vendor invoices and payment alignment.
         Budgeting of weekly campaign.
        Define Yearly Marketing budget.
         Introducing existing and new agencies alignment for different task. 

Assistant Marketing Manager

Company Name
ChenOne Stores Limited Full-time
Dates EmployedMay 2016 – Sep 2019
Employment Duration3 yrs 5 mos
Location Pakistan

Assistant Manager Marketing Operation (2016 - 2019) 
ChenOne (Changing Lifestyle)                                        
Introduction   
Chenone is a Pakistan luxury changing life style brand which established in 1997 and open its first flagship store in Islamabad Centaurus now it must contain 52 stores nationwide in Pakistan.
It must deal in Apparel, home, furniture and accessories. Basically, ChenOne is the origin of Chenab limited which is the biggest textile industry in Pakistan located in Faisalabad.
Job responsibility
 Chenone has a multiple sales campaign in a whole year like eid ul fitr, eid ul azha, weeding campaign, winter launching, summer launching campaign, mother day, father day celebration campaign and Chenone anniversary campaign but have a four mega campaign include two mid-season sale and two open house sale .so managing these campaign is a core responsibility.
         Managing the nationwide printing with inhouse printing setup.

         Managing Instore branding printing and pasting nationwide.
       All BTL activity management nation wide
         Planning and budgeting marketing calendar related to operation.
        Managing advance authority taxes/payment nationwide for media buying
        Follow up of invoices and purchase order generation
        Agency alignment for OOH and store Fascia nationwide.
         Responsible for the branding of Chenone in all exhibition of Pakistan furniture council.
         Handling Brand sponsorship campaign in an effective way.

Customer Relation officer

Company Name
Meezan Bank Limited Internship
Dates EmployedJan 2016 – Apr 2016
Employment Duration4 mos
LocationPakistan
start internship in Meezan bank as a customer relation officer
My Role are as Dealing with new customer for giving information regarding accounts and his profit and many other things which is related to bank .
. Open new account of new customer .
 

Education


University of Agriculture, Faisalabad
Degree NameMaster of Business Administration - MBA
Field Of StudyMarketing
Dates attended or expected graduation2011 – 2015