15 years as a freelance content writer and graphic designer.
10 years of experience as an Event Organizer, Partnership officer and Student career counsellor.
8 years of hardcore experience in the field of Digital Marketing and Advertising.
4 years of experience working as a Brand & Content Strategist.
Working from home, I have been writing, editing and proofreading content, designing logos, flyers, brochures, leaflets, banners etc for various businesses. Also have been designing and writing content for websites and various marketing materials.
- Successfully increased brand visibility and recognition through consistent branding
and messaging across all digital channels.
- Developed and executed successful content strategies that drove organic and referral traffic to the website, resulting in a higher number of visitors.
- Implemented content and design changes that led to an increase in conversion rates,
resulting in more sales and revenue.
- Used analytics tools to track and analyze content performance, enabling data-driven decisions for ongoing strategy improvements.
- Successfully onboarded 57 advertising partners and signed them up for running PPC
campaigns on our website.
- B2B sales funnel development.
- Handled company’s sales and interactions with advertising partners.
- Responsible for writing quality SEO content for the company’s website.
- My contribution helped the website become one of the largest shopping portals in Pakistan with an annual traffic of 15 million.
- Freelance Content Writer & Graphic Designer
Took up multiple roles at the Education Consultancy I worked with for five years.