.• Ensured fulfillment of KPIs.
• Responsible for achieving primary & secondary targets by Brand & SKU wise.• Ensure timely & smooth execution of annual rental agreements with retail outlets by staying within the budget.• High visibility in terms of primary and secondary displays of products• Monitor stock replenishment, display allocation, product placements, and promotional products placements• Monthly forecasting of various SKUs by analyzing the historic trends. Managing daily, weekly & monthly reports and planning accordingly.• Maintain On-Shelf Availability (OSA), Share of Shelf (SOS), Stock Availability and the maintenance of Planograms at all IMT’s and LMT’s Stores• Gauge MIR of competitor’s Activity (Promotions, Trade Offer, and In-store Activations) and plan accordingly.• Ensure smooth execution of BTL Activities & trade promotions.• Plan and conduct market visits to ensure product Availability & Visibility in assigned key accounts.

.• Ensured fulfilment of KPIs.
• Responsible for achieving for primary & secondary target by Brand & SKU wise.• Ensure timely & smooth execution of annual rental agreements with retail outlets by staying within the budget.• High visibility in terms of primary and secondary displays of products• Monitor stock replenishment, display allocation, product placements and promotional products placements• Monthly forecasting of various SKUs by analyzing the historic trends. Managing daily, weekly & monthly reports and planning accordingly.• Maintain On-Shelf Availability (OSA), Share of Shelf (SOS), Stock Availability and the maintenance of Planograms at all IMT’s and LMT’s Stores• Gauge MIR of competitor’s Activity (Promotions, Trade Offer, and In-store Activations) and plan accordingly.• Ensure smooth execution of BTL Activities & trade promotions.• Plan and conduct market visits to ensure product Availability & Visibility in assigned key accounts.

• Responsible for Execution of Trade Marketing activities across the region
• Segment / Channel Based Study initiatives based on Channel Behavior and Shopper Insights.
• Complete Planning, execution & Analysis of sales/ trade promotions & BTL Activities.
• LMTs activation and Product Availability and Visibility through Trade Marketing tools
• Managing and monitoring the performance of Merchandising Officers (MOs)
• Develop and implement relevant training and training tools for merchandisers to support field organization.
• Involved Budgeting for Trade Marketing Activities.
• Channel Development w.r.t Hilal products
• Coordinating with vendors for the creation, Execution and delivery of Trade Marketing Tools
• Analyze the results of trade activities and prepare appropriate information and recommendations for improvement. Calculate and propose resource requirements and/or other facilities, methods, tools etc.

1. Activation of retail stores using execution tools that have been defined for different trade channels.
2. Monthly tracking of sales of retail stores that have been activated so to analyze the impact of activation.
4. Identifying zero sales and taking corrective measures to increase sales.
5. Conducting loyalty programs with retailers in order to enhance their affiliation with the company.
6. Working on EDGE (Every Day Great Execution) outlets in whole territory. Ensure the Installation of POP material & cooler purity on low performance outlets. Handling & communicating with sales team.
7. Involved in Business planning relevant ACTIVATION and PROMOTIONS.
8. Survey competitive activity, inform senior managers and act upon information when necessary.
9. Monitor brand movement, pricing and distribution penetration.
10. Installing marketing displays and ensuring that brand advertising materials are placed strategically in an account territory.
11. Visit market with sale team, Based & Outstations.
12. Involve in Event Management.

1. Volume & NSR
To ensure Secondary pack wise volume and NSR targets are met and suggest new ways to generate more sales. Provide accurate secondary Sales forecast of his area.

2. Availability Expansion
To ensure new outlets are created and retained as per target and area potential.

3. SFE KPI’s
To analyze SFE KPI’s and suggest ways to improve them. To ensure that all data in the sales information systems pertaining to his/her area is cleansed, validated and updated on a regular basis.

4. In-Outlet Execution
To ensure Daily In-Outlet Execution is carried out by his team as per PicOS & EDGE criteria, ensure proper execution of all marketing initiatives in his area.

5. Competitor Intelligence
To monitor and report competitor activity in his/her assigned area and suggest ways to counter them.

6. Equipment Management
Supervise/ensure the proper injection and optimal utilization of Company’s Assets in the market i.e. Coolers, Glass, Shell, Signage, Outlet Activation material etc.



7. Customer Relationship/Account Management
Maintain customer collaboration and relationship with all the customers in his/her area to ensure that they remain loyal. To ensure proper handling of all customer complaints in a timely manner as per company guidelines. Maintain an updated fact sheet on every customer. He is also responsible for tracking & timely settlement of market accounts (Glass, Accounts Receivable, Discounts, DME etc.)

8. Distribution Management
Responsible for Advance ordering, settle receivables, stock management


9. Team Management
Responsible for training and developing Pre-sellers and Delivery teams.

10. Implementations of New System related Initiatives

 Working on RED (Right Execution Daily) outlets in whole territory.
o Ensure the Installation of POP material & cooler purity on low performance outlets. Handling & communicating with sales team.
 Pre work for the execution of Value-Wall on Modern Trade & Visits with the sales Team for the execution, Base & Outstation.
 Involved in Business planning relevant ACTIVATION and PROMOTIONS for the coming year.
 Activate Walk in Store with different Activation Tools i.e. (SIS, Dress up, End Mode, podium etc.). Identify and lock the right place for activation tools.
 Survey competitive activity, inform senior managers and act upon information when necessary.
 Monitor brand movement, pricing and distribution penetration.
 Installing marketing displays and ensuring that brand advertising materials are placed strategically in an account territory.
 Activation on Modern trade, Traditional Trade and On-premises outlets.
 Visit market with sale team, Based & Outstations.
 Involve in Event Management.
 Controlling & Maintaining Store Room. Generate weekly report.
 Pre Work and execute TT (Traditional Trade) outlets for different activities. i.e. (Golden Store, wall mount rack, Bottle Hanger, empty shell rack, branding) in whole territory.
 Pre work for the selection of COKE CLUB outlets, distribute POSM material to 3rd party, Maintaining Documents and Record, and organize prize distribution event for the wining outlets in whole territory i.e. (Okara zone, Sargodha zone, Jhang zone).
 Involved in Cooler Execution Drive, GODZILLA Drive, and RGB drive. Coordinate with sale team for the Execution, Maintaining Documents, and Generate One Page Report, prize distribution, dispatching and receiving MOU’s.
 Pre work and Execute OP (On premises, FFR, FR, CR, Canteen) outlets, Lock Combo deals, identify & lock the right place for the display and coordinate with vendor and sale team and take strong follow up for the timely execution. Base & Outstation
 W