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概要
I am a Goal-focused Leader, team player, and a mature professional with a decade-long successful track record strategizing and aligning communication, marketing, and business operations activities with business requirements and financial goals.
I am a growth-focused and resourceful professional with extensive experience in business development, marketing, sales, operations, customer service, and digital platform management to achieve optimum revenue growth in a diverse range of industries. Fully Expert in leading the planning and enhancement of e-commerce strategies based on delivering annual net across-functionality and business objectives. Proficient in creating SOPs for operations and management leading to better cross functional team communication and subsequent growth. Leads the development and execution of multi-channel digital marketing and customer acquisition strategies across all channels to drive site traffic and conversion. Proven track record of launching new channels, online marketing campaigns, and partnership opportunities for delivering incremental revenue growth, broadening brand awareness, and acquiring new customers. Instrumental in implementing value-added sales strategies and operational procedures and practices.
Key Projects/Contributions:
- PTCL: Managed significant challenges associated with the emerging business by working on branding, advertising, coordination from scratch to launch of Charji, wireless device campaigns, Broadband, Landline, Thematics, etc.
- Challenged with the responsibility to run the marketing & Communications department directly in correspondence with the top senior executives of PTCL with multiple campaigns on and off for 2 months while the rest of the team was unavailable.
- Protein Factor- Served as a strategic overlay to build, execute and maintain a new food brand from 0to 8 million per annum in 4 years with a satisfied customer base and strong branding, operations, and SOPs.
- Managed a cross-functional team serving more than thousands of customers every year; a key part of TEDx food partner and managed stall placements and operations at food festivals with successful revenue outcomes all while keeping consistent quality, operations, and finances in order.
My key skills include Marketing & Communications | Branding & Product Awareness | Advertising | Operations & Management | Digital Operations & Activation | Business Planning & Analysis | Strategic Development & Planning | Strategy (Formulation, Critical thinking, execution) | Photography & Videography | Industries: Telecom, F & B, Retail
My professional background and great industrial exposure coupled with an excellent track record makes me an ideal candidate for executive roles. As such I would welcome a discussion regarding opportunities with your organization that fit my background.
工作经历
Head Of Marketing
Leading the strategy, vision, roadmap, and execution, and serve as overall marketing head for 3+ entities under AZCO brand name.Tasked to build a team to handle the fast pace real estate buying and selling of UAE.Building foundations for all the divisions of the brand.Performed lead generation with 50+ qualification rate and 3-5 conversion rate.Worked on nurturing the recycled leads into qualification.Handling the public relations and reputation of AZCO.
Head Of Marketing
Leading the strategy, vision, roadmap, and execution, and serve as overall marketing head for 10+ brands. Some are mentioned-UK- ZAM Facilities Management is a top headliner company in security industry providing variety of services including guarding, cctv, k9 handling, etc. UK- Beverly Motors is one of the leading luxury car rentals in UK providing services to celebrities, parties, weddings, shoots, proms, etc.UK- HR.UK is known for providing top notch accounting & financial services to large and medium scale organizations and is also affiliated with top level chartered accountancy firms. PAK- Winston Builders & Investors is one of the top real estate agency in Pakistan and currently building state of the art facility in the name of Winston Mall & Residencia.I collectively handle the marketing, business development, sales, research and PR of all these brands.
Marketing Manager
H&S Real Estate is one of the leading real estate agencies in Dubai and Pakistan.Performed overall marketing audit of the brand and implemented practices to improve the results while developing comprehensive marketing plans with execution strategies.Managed multiple websites of various real estate projects around the GCC all while optimizing them for better SEO results.Managed many social media pages and accounts of various real estate projects across GCC.Managed multiple events with pre and post coverage over the digital mediums.Improved CPC and Leads generated on the ad campaigns with substantial increase in sales.Managed KPI and reporting of the marketing team to senior management.
Senior Marketing Manager
I am responsible for handling the whole marketing communications department consisting of - Social media channels Namely Facebook, Instagram, LinkedIn, Twitter, Pinterest. From getting creatives done to running organic and paid campaigns for leads. - YouTube channelFrom getting scripts made and following a proper routine and segments for channel. Studio management, video production and direction management. Organic and paid campaigns.- Website From web page development to SEO and running Google ads. Also running special campaigns.I am also responsible for handling events management, outdoor media and print media of the company. - Handling media plans for newspaper and TV. - Flyers management and distribution - Wall chalkings and paintings.
Founder & CEO
· Actively involved and led the complete process from concept creation, to branding, advertising, sales, management, and overall operations, analyzed and reported on campaign performance across the platform.
· Developed and created a quarterly and yearly digital marketing plan for branding and product awareness in the targeted audience.
· Manage and update website content, optimize for better SEO and traffic, effectively convert traffic to sales and achieved breakeven within 1.5 years and revenues up to 6-7 million per month.
· Collaborated within Corporate, Retail, and other fitness Gyms/clubs; Analyzed and partnered with another team to accelerate sales pipeline, providing accurate and timely information about leads generated.
· Understood and achieved the business short-term and long-term goals, developed tactical (day to day tasks) SEO, PPC/SEM, Web and CRO activities for the specialists and associates, assisted in on-boarding new clients
· Developed and presented marketing strategy presentations to stakeholders, managed and oversee the work from the specialists and associates, edited and QA work from specialists and associates.
Founding Partner of Socially Great
· Lead the digital strategy, vision, roadmap, and execution, and serve as overall business lead for the Socially Great digital platform and websites, handling social media profiles, performing photography, videography, campaign designing of small-scale startups.
· Established, planned, executed, and outsourced a diverse range of development-focused projects, developed the strategic direction for the On-Demand platform, which aligns with the overall strategy for business.
· Improved advertising performance by owning the day-to-day management of campaigns, including budget and bid management, building campaigns, conducting experiments, and optimizing landing pages.
· Developed weekly/monthly reporting cadence and sharing reporting, insights, and forecasts across the organization that accurately measure channel performance and achieve business goals.
· Continuously monitored paid search trends and investigated deviations in performance to identify opportunities for optimization and maintain an active pulse on the competitive landscape.
Assistant Manager Brand
· Strategized and aligned all operations to ensure an end to end campaign execution from brief to release, seamless communication and coordination with creative and media agencies, also oversaw all customer-facing digital communication channels.
· Executed large-scale events such as Sales Conference, Retailers Seminar, sponsorships, etc., worked in rotation from branding to media, activation to research and operations, also coordinated online marketing campaigns on all social and digital media platforms.
· Attended weekly calls with clients to provide project updates and discuss forward strategies; built effective teams, managed multiple projects, and supervise collaboration between departments in order to drive positive business growth
· Monitored regularly and reached your quota of client hours each month with zero carryover hours, set goals for the following month based on analysis and strategy, as well as served as a Manager for your individual specialists and associates.
· Provided feedback and highlighted key areas of significance showing progress in accordance with the company goals; shared knowledge-based and technical training to continually develop capacity within the team
