• Designed and curated marketing collateral for NubianDoc• Created content calendar for the three project lines for the company’s blog and social media accounts• Building and maintaining external vendor relationships• Creating project timelines and budgets • Liaised with Design head to create print and digital advertisements• Commissioned freelancers to create blogs for all three projects• Created and implemented marketing strategy for NubianDoc E-book• Communicated with stakeholders and carried out other supervisory responsibilities• Conducted in-depth market research on a product or service as well as competitor analyses of African Americans• Generated 60% leads for NubianDoc and Dynatuners• Reviewed and curated internal and external content for NubianDoc, Instructor Brandon and Dynatuners• Ensured all marketing assets are on-brand and aligned with the global business strategy• Planned, managed, and executed projects from beginning to end• Worked with brand managers and/or senior staff to collect deadlines, budgets, objectives, etc.

• Designed the marketing collateral for Shoe Design Hub • Successfully curated and launched Technical Trainings and Workshops for Pakistani Designers in collaboration with UNIDO and ASSOMAC Italy• Designed the Training curriculum for technical designers as well as customized workshops for individual brands based on their performance analysis• Developed appropriate marketing strategies to enhance growth nationally and internationally• Coordinated and prepared forecasts for International Plan• Assisted in launching the first Footwear Fashion Magazine• Secured annual memberships of top shoe brands for both Pakistan Shoe Design Hub and PFMA.• Analyzed and developed quarterly forecasts for market and funding mediums• Coordinated with Centre Staff to ensure optimal results for all operations• Designed and implemented processes for client companies and assisted in registration for new markets• Maintained effective relationships with various government departments and agencies in Pakistan and Italy

• Managed relationships with partners and vendors.• Established KPIs, cost and price parameters, market applications, and sales estimates. • Measured and reported performance of all marketing campaigns, and assessed ROI and KPIs. • Monitored market trends, and researched consumer markets as well as competitors’ activities to formulate marketing strategies.• Recruited, hired, and trained the sales team.

• Created and implemented strategic plans to increase market share.• Led R&D, coordinated with and managed agency partners.• Managed all marketing collateral and promotions.• Successfully designed and launched True Beauty Campaign nationwide.

• Led and directed the design and production of visual materials and media used for advertising, broadcast, and web communications for multiple clients.• Managed all day-to-day operations within a specific site or department and• liaised with clients for major national accounts.• Led and directed across departments for the development and execution of short• term (project-specific) and long-term (account-specific) creative strategies.

• Developed Marketing Plan and programs that define the content strategy across various media and channels.
• Drove marketing innovation by identifying, prioritizing and driving execution of new profitable growth opportunities.
• Created the Plan to generate revenue from the Blog via Social Media.
• Identified and lead marketing process improvement opportunities within Integrated Marketing and across cross-functional partners as appropriate.

• Responsible for communication across operations for Marketing and Ecommerce.
• Developed strategies around Marketing and Ecommerce capabilities.
• Enable proactive analytical solutions to drive business growth and profitability
• Drove search strategy to maximize speed & efficiency by working closely with digital marketing operations, IT and product categorization specialists to enhance the search experience.
• Digital designer & digital writer developing strategic banners, promotions, creative visual graphics.
• Worked out eCommerce analytics to analyze buying behaviors, checkout experiences, KPIs across all pages, drop off areas and client satisfaction to measure client e-commerce and transactional experiences.
• Closely worked with Project Head on Designing and writing all the SOP's, Business Plan, Functional Plan and Business Proposal.
• Developed online strategies to drive the best online user experience, increase online sales & entanglement and measure success through data & analytics with Marketing Ops Team.

*Lead in the development of programs, policies, procedures and reviewed the implementation and efficiency of quality and inspection systems
*Assure ongoing compliance with quality and industry regulatory requirements
*Investigation and documentation

*Worked on Informational Content, Banners, Creative Corners & Blogs
*Inventory Management & B2B lead generation
*Planned site content and worked with content management systems to analyze website traffic and users engagement metrics

*Web Content Writer
*Handling Client based Projects

*Directed & Scripted Documentary on Drug Addiction in Pakistan
*Won Best Achievement in Documentary and Sponsors pride Certificate