-To lead the marketing and Brand development team in all related tasks and to make sure the direction provided by the management is followed and the objectives are being achieved by any activities or tasks being executed.

-To lead the role in generation and execution of all marketing & promotional campaigns in close coordination with category and merchandising team.

-To play a key role in all brand - related activities including planning, advertising, PR agencies, event organization, social media, distribution, sponsorship & research.

-To prepare Yearly Marketing Plans and budgets and getting approved the same from management.

-Managing all the marketing related activities, promotions and all communication and other advertising and content creation is executed within the allocated budgets and stick to the yearly marketing plan and budget, with minor changes with management’s approval on need basis.

-To manage the production & execution of marketing materials, including in-store & in—mall brandings, billboards, cutouts/standees, leaflets, posters, flyers etc.

-To conduct market research, for example using customer questionnaires & focus groups (Quarterly basis).

-To manage social media and related coordination with the agency (Facebook, Instagram, Twitter, etc.)

-To manage all matters pertaining to brand’s ecommerce presence from planning, budgets, marketing, website creation, launch, post launch, smooth backend operations along with meeting the targets assigned – visuals, product catalog, orders, back-end, etc.

-To manage product and fashion photo shoots from planning to execution to post-production, handling products responsibly & ensuring they are used well during the photo-shoot.

-To initiate the store design concepts, providing the basic idea whenever needed by the brand.

FHS by HUB

FHS by HUB

NINE WEST PAKISTAN