Brand Development; Strategic Consulting, including Business plan & Sales strategy development.

• Prepares work to be accomplished by gathering information and materials.
• Plans concept by studying information and materials.
• Illustrates concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts.
• Obtains approval of concept by submitting rough layout for approval.
• Prepares finished copy and art by operating typesetting, printing, and similar equipment; purchasing from vendors.
• Prepares final layout by marking and pasting up finished copy and art.
• Ensures operation of equipment by completing preventive maintenance requirements; following manufacturer's instructions; troubleshooting malfunctions; calling for repairs; maintaining equipment inventories; evaluating new equipment.
• Completes projects by coordinating with outside agencies, art services, printers, etc.
• Maintains technical knowledge by attending design workshops; reviewing professional publications; participating in professional societies.
• Contributes to team effort by accomplishing related results as needed.

I Manage social media marketing campaigns and day-to-day activities including:

-Develop relevant content topics to reach the company’s target customers.
-Create, curate, and manage all published content (images, video and written).
-Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
-Conduct online advocacy and open a stream for cross-promotions.
-Develop and expand community and/or influencer outreach efforts.
-Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
-Design, create and manage promotions and Social ad campaigns.
-Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
-Analyze key metrics and tweak strategy as needed.
-Compile reports for management showing results (ROI).
-Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
-Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
-Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
-Monitor trends in social media tools, applications, channels, design and strategy.
-Implement ongoing education to remain highly effective.
-Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
-Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
-Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
-Content management
-SEO (search engine optimization) and generation of inbound traffic