As Head of Sales Performance and Strategy plays a pivotal role in driving revenue growth and maximizing sales effectiveness within the organization. Further responsible for developing and implementing strategic initiatives to enhance sales performance, optimize sales processes, and achieve sales targets.

Key Responsibilities:
1. Develop and execute sales strategies aligned with the company\'s overall objectives and market dynamics.
2. Analyze sales performance metrics and trends to identify areas for improvement and growth opportunities.
3. Lead the sales planning process, including setting sales targets, forecasting, and budgeting.
4. Collaborate with cross-functional teams, including marketing, product management, and finance, to align sales strategies with overall business objectives.
5. Design and implement sales incentive programs to motivate and incentivize the sales team.
6. Oversee the development and implementation of sales training programs to enhance the skills and capabilities of the sales team.
7. Monitor and evaluate the effectiveness of sales processes and tools, recommending adjustments and enhancements as needed.
8. Provide strategic guidance and direction to the sales team, fostering a culture of accountability, performance excellence, and continuous improvement.
9. Stay abreast of industry trends, competitive dynamics, and market changes to inform sales strategies and tactics.
10. Prepare and present regular reports and updates on sales performance, key metrics, and strategic initiatives to senior management.

• Manage total recharge over 64-Billion business volume along with ~9-Million product sales.
• Manage Distribution Channel budgeting over 2.5-Billion through rewards and promo segmentation.
• Trained and supervised more than 900 S&D professional staff over the past 6 months during firm expansion and channel development.
Channel Development & Marketing Strategy: -
• Evaluating and improving existing channel marketing strategies.
• Developing new channel marketing strategies and implementing marketing plans.
• Targeting specific channels to promote products and services, including pay-per-click advertising, social media platforms, emails, website contents, and SEO strategies.
• Analysing market data, trends, consumer preferences, and competitor behaviour to optimize marketing strategies.
• Determining which platforms to advertise on and adapting campaigns accordingly.
• Gathering marketing campaign data, evaluating the impact of strategies, and reporting the results.
• Deploying channel marketing strategies in collaboration with the marketing team, senior managers, and other departments.
• Overseeing the marketing team and documenting processes.
• Managing all marketing campaign communications and establishing strong partner networks.
• Keeping track of and implementing the latest marketing technologies and techniques.
• Ensure that the company has the adequate and suitable resources to complete its activities (e.g. people, material, equipment etc.)
• Organize and coordinate operations in ways that ensure maximum productivity
• Maintain relationships with internal clients and Business Partners.
Business Planning & Reporting: -
• Business Planning, Reporting & Analysis
• Sales Planning, Management & Operations
• Gather, analyse and interpret external and internal data and report writing.
• Design and implement business plans and strategies to promote the attainment of goals
Business Intelligence: -
• Project Management
• Market Research, Forecasting
• Commercial Transformation Develop goals and objectives that tend to growth and prosperity
Promo Segmentation: -
• Preparing and implementing business case for different segments in the regions.
• Identify regional segments that are not covered properly, develop business case for improvement in the segments
• Ensure successful implementation of regional promos

• Manage total recharge over 18-Billion business volume along with over ~3-Million product sales.
• Manage Channel budgeting over 750-Million through rewards and promo segmentation.
• Trained and supervised more than 115 professional staff over the past 4 years during firm expansion and channel development.
• Awarded 3 consecutive TOP Business Management awards from the period 2019 till 2021.
• Spearheaded the “Go Green” initiative, which reduced office paper use by 50%.
• Maintain partners’ schedules, keep accurate records, and organize travel arrangements
• Manage office organization and general workflow from supporting staff members
• Perform SWOT analysis to identify areas of development and growth, supervise distribution efficiency and effectiveness by providing visibility through simple reports to relevant stakeholders
• Provide support and input to Sales, Business Intelligence, Commercial planning, Technical with regards to tactics and strategies to be developed.
• Provide business insights in regards to gross add sales or any other relevant data to management and sales channel.
• Business Review plus Detailed Reporting and Analysis.
• Commission Re-structural Plans & Strategies.
• Legal & Regulatory SOPs for S&D.
• Training and Development.
• Departmental Coordination

The objective is to have standardization of S&D operations across the board, along with the development of indirect and retail channel while keeping in view the business opportunities and viability for channel growth. These operations will support and help in getting the required increase in investments and maintaining indirect channel creditability over their investments. Strong audit, reporting, analysis and circulation of company and PTA SOPs floated across the board from one medium on standard format. Inter and cross departmental coordination will be another vital role for these operations for better understanding of company policies while keeping all the possible harmony intact.
• Re-structural Plans & Strategies
• Indirect channel Investment
• Retail Channel Development
• PTA SOPs Implementation: -
• Training and Development: -
• Cross Departmental Coordination: -
• Reporting and Analysis

Last assignment given in Ufone was the role of “Incharge Franchise and Channel Support” department merged in the Customer Operations (Cops) and added up the responsibilities of managing the team of Lahore, Multan and Rahim Yar Khan Channel support, Tracking of Channel Support Team’s Quality analysis of Sales and Premiere Activities performed through Business Channel Systems along with the training and development and implementation of New launched SOP’s and circulation region wise.
All the in-house activities performed from Channel Business partner will be monitored and supported by our end to provide uninterrupted and smooth working of their business
Sr. Franchise Channel Support (S & D) Lahore Region
As Backend Support Sales and Development Executive of S&D department, handling and providing back-end and front-end System support along with Sales related to Post-paid product to all the region of Central - 1 i.e. Lahore Region.
The job is to maintain the quality customer services along with the post-paid sales target has been the most important KPI along with maintenance and up-keeping of the employees (Self-grooming). Conducting monthly system knowledge quiz, rating and grading of the system performance: - which comprises of Quality performance / efficiency of the system and internal and external network.
Conducting on job training of Customer Services and Sales staff while inspecting the sites systems and general training twice in a month at \"Regional Office Ufone Lahore\" regarding customer services, system and product knowledge.
Franchise Backend Support (COPS) Lahore Region
Joined M/s Pakistan Telecom Mobile Limited (Ufone), as Backend Channel Support Executive of Customer Services, handling and providing back-end and front-end System support to all the region of Central - 1 i.e. Lahore Region

Joined M/s Warid Telecom (Pvt.) Limited, as a KPO (Key Punching Officer) on confirmation moved to the customer support in the Complaint Management Team i.e. CMT, there the assigned task given to me was all issues related to Cellular Complaints, for e.g. voice distortion, echo problem, cross talk and signal related issues for their rectification to the satisfaction of the customer