Responsible for strategic planning and development of 360-degree marketing campaigns for Rafi Group and Green Palms Housing Project Gwadar.
Responsible for ensuring optimal budget utilization and timely execution for these campaigns.
Managing the Creative & Digital Agencies as well as Activation Vendors to ensure completion of day-to-day tasks for achieving marketing KPIs.
Stakeholder Management and intensive coordination with internal teams including Sales, Internal Communication & Business Intelligence to ensure timely implementation of brand plans.
Responsible for conducting pre & post campaign analysis for all marketing campaigns.
Monitoring the market trends encompassing advertising and marketing activities & conducting marketing research to ensure the right message is delivered across the target audience.
Serving as Media Liaison for the Group.

ATL Media Management
Steered efforts towards leading the Media Buying & Planning for TV, Newspapers & Radio Media, also engaged in Media Planning for Web / Social Media; Media Monitoring & Campaign Analysis, TV Media Productions and Documentaries.
BTL & OOH Media Management
Managed all functions related with Bill Boards and city Branding, Shop Branding, Floats, Street theatres, and public gathering, and content development for BTL Activities. Extensively coordinated with Vendor for all BTL & OOH jobs, also monitored competitor commercial activities. Organized multiple Street Theatre, Musical Float and Grain Market Branding events.
PR, POS & Event Management
Organized employee engagement activities like family days and quarterly newsletter. Led production of all in-house publications and POS materials e.g. Product Brochures, Leaflet, Hand-outs, Posters and banners along with product packaging materials, Annual Calendars & Diaries. Press releases & Press conferences. Corporate events of e.g. Annual Sales Conference, International Tours.
Key Accomplishments:
• Rendered keen eye for details to initiate a change-focused culture for ensuring consistent improvement of franchise display of franchise network “Target Zari Markaz & Apna Zari Markaz”.
• Contributed to the success of strategic initiatives, designed, developed, and conducted “Street Theatre Activity” an infotainment project for the Farmer Community (Target Market), to create awareness among farmers.
• Managed significant challenges associated with emerging business through developing and conducting an interactive BTL activity for Famer community “Musical Float” to aware famers about company products.
• Introduced and conducted Agri Market (Ghala Mandi) Branding concept for Brand activation activities.

Led Sales & Marketing of City FM89 in Faisalabad, established relationships with the stakeholders, and communicated technical concepts to management via oral and written reports.
Key Accomplishments:
• Expertly performed duties as a strategic overlay to make partnerships with profiled outlets & Food Chains.
• Recognized and tasked to organize events at various Institutes to enhance the listenership of CityFM89.
• Managed social media and developed content and marketing strategies for promoting channel on social media.
• Analysed ratings for radio air time and social media posts to determine future requirements and their solutions.

Expertly performed Media Buying and Planning for TV, Newspapers & Radio Media, identified low-cost opportunities to increase visibility and drive traffic – Worked with bloggers to develop and syndicate content, tested digital marketing.
Key Accomplishments:
• Aided enforcement of marketing strategy through conducting Media Buying & Planning for BTL Media & OOH.
• Led Media Planning for Web / Social Media., monitored Media activities and conducted detailed Campaign Analysis.