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概要
I am a Marketing professional with experience in Branding, Advertising, Sales Support and Customer Relations in Retail and IT industry. My flair and energy has made me a quick learner and more work has always meant more motivation for me. In a very short span of time, I have acquainted myself with the advertisement development and media handling.
Core Competencies:
Marketing Communications (ATL/BTL)
Digital Marketing
Marketing Research & Segmentation
Customer Profiling
Touch-points Marketing Activities
Standardized Branding
PR Activities
Events/ Sponsorships
工作经历
Associate Account Manager
Engage and acquire new clients by engaging in outreach, initiating dialogue, and providing information regarding our advertising services.
-Retain existing clients through strategic service, excellent results, and consistently successfully advertising campaigns
-Head marketing associates and managed projects from various clients, including small businesses and multinational corporations.
-Communicated directly with clients to receive directives and partner with marketing staff to carry out the requirements of clients.
-Supervised all marketing initiatives, including online and in-store campaigns, to ensure compliance with company policy and client direction
-Developed proposals, contracts, and pricing for targeted accounts.
-Managed the set-up of new accounts (Social) for Local and International Clients
Senior Marketing Analyst
Responsible for performing research and providing insights regarding the market, trends, competitors, potential and existing customers, and current campaigns.
PRIMARY RESPONSIBILITIES:
Examine a campaign's return on investment.
Identify new market opportunities.
Complete concept-testing for new products.
Perform extensive market research.
Determine brand perceptions and reputations.
Evaluate market penetration.
Develop groups and solicit customer feedback.
Analyze marketing metrics to identify cause and effect relationships.
Identify positive financial outcomes to increase profitability.
Create databases and capture market data.
Analyze competitors.
Assess client's promotional needs.
Evaluate demographics, prices, distribution channels, and marketing outlets.
Develop sales strategies in tandem with marketing department.
Meet with clients to ascertain marketing goals.
Create questionnaires and surveys.
Conduct secondary research, including finding information from industry associations, statisticians and marketing experts.
Generate reports that analyze competition and customers.
Offer insights about product potentials.
Be familiar with advanced statistical analysis and research methodologies, along with common computer programs
Assistant Revenue Manager
PIA (Pakistan International Airline)
Internee (June 2014-August 2014)
(Worked as an Assistant Area Route Manager of Route Europe where I have to control all the flights of Europe from Booking flights and RBD’s for the Europe route)
Group Head
(Worked as a Team Coordinator for 1 year where I was managing the team of 15 writers as well as customer queries and follow-ups on writers.
(Worked as a Marketing Manager for 1 year where I was designing all the marketing activities such as blogs, Signature Shirts campaign for the company as well as managing team.
ATL & BTL Media Planner, Corporate Branding and Marketing, Strategic Marketing, Marketing Services and Event Management, Corporate Management, devising marketing mix for advertisement spend and target marketing.
