Manager Marketing & Communications: As Manager Marketing it includes tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.
Corporate Relationship Manager: As a Relationship Manager it includes creating and enforcing plans that will help meet the needs of customers. Building long-term relationships with clients work quickly to address and resolve customer issues.
Duties & Responsibilities are listed as follows;
Conducting campaign management for marketing initiatives.
Serving as media liaison.
Monitoring and managing social media.
Defining and managing our brand.
Geo tagging of all existing & branches of IDC.
Creating & auditing content providing search engine optimization for official website.
Devise strategic and tactical communications initiatives to drive business results and protect and enhance the brand and reputation of the company.
Plan and oversee events management with communications including invitations, agendas, and web content and promotional materials. Post Campaign analysis in written & complete record keeping.
Responsible in managing all stationary designs for the organization.
Responsible in updating all social mediums including fb, Instagram, webpage etc.
Organizing CSR Activities with different organizations as joint ventures & complete record keeping.
Partner with HR Team on Employer Branding related activities, including but not limited to Social Media, highlight stories of corporate social responsibility, videos/photos, as well as outreach activities.
Create and distribute timely information about organizational activities
Contributing in Business Development by visiting new and existing panels for business enhancement and taking services feedback for improvement.
Developing quotes and proposals for clients.
Organizing Medical Screening for different Organizations.
Developing goals for the development team and business growth and ensuring they are met.
Developing yearly planner for Panels, Visits & Health Days.
Contributing in preparation and Participation in all Govt and Private Tenders.
Regular visits to referring and new Doctors for feedback & promotion of existing and upcoming services.
Content and development for all IDC Publications including Company Profile and Newsletters.
Making Presentations for Company’s Quarterly and Annual Board Meetings.
Managing Launch Campaigns for New Setups.
Develop and maintain a database of useful contacts of key Government Officials, Departments, Ministries and other stakeholders.
Maintaining patient database for sending regular information about new services and running SMS & email marketing campaigns.
Reporting Post Marketing analysis for marketing campaigns.
Query & complaints handling on social media in with minimum response time.
Attending conferences, meetings, and industry events.
Handing and Managing MY IDC CARD model for all IDC centers.
Any other duty assigned by the Management.

1. Worked with the VSO Sr. programme manager and VSO Programme team to provide adequate support in the development of a communication plan and the designing of Information Education Communication (IEC) material for the project.
2. Closely worked with VSO programme staff, NV project supervisors, partner staff and LVY to document case studies and success stories from the project.
3. Supported the VSO NV Project supervisors and Local Youth Volunteer for proper documentation (Objectives Process &Outcomes) of action plans and extract communication material from action plan reports.
4. To work with VSO Sr. Programme Manager and Programme Coordinator for development of visibility plan.
To compile data of project photos,
and video clips which can be used for visibility of VSO youth exchange project.
5. With the guidance of VSO programme
office design project newsletters and
proof read all communication material, for dissemination in hard copies & electronic dissemination on vision & social media.
6. Filed Visits and Official Trips and Visits within Pakistan.

• Worked closely with the Head of Marketing to support programs and initiatives at clinics with specific focus on adding value in the long term.
• Worked with stakeholders externally to enhance the medical services. Worked with the PR and external ad agencies to enhance brand and communication strategies.
• Worked with on ground staff at Clinics to understand their marketing requirements at an individual clinic level. Interacted closely with customers to understand who Ali Medical’s customer is, what their health care requirements are and how Ali Medical can bridge these gaps in services available.
• Managed and coordinated on ground marketing initiatives, including traveling to clinics often to collect survey information, feedback etc.
• Worked closely with network expansion and operations team.
• Initiated Ali Medical’s first newsletter and maintained it online platforms as web, social media etc.

• Provided support to Business Development Manager in Writing proposals and MOU’s for panel organization.
• Designing of all kinds of promotional material for advertisement of any product, activity at Maroof International Hospital.
• Conducted workshops and competitive analysis and Contract review with potential new clients.
• Collaboration with the marketing department and Event Management with all other team members. Providing Communications Material within Hospital. Press Release for Media about any recent activity, surgery, happening and achievements.
• Designed Maroof’s Monthly Newsletter as an editor with is internal and external distribution and managed content for Maroof’s webpage and regularly updated social media.

• Writing articles and Case Studies for the English section of the magazine and making sure articles follow the publication’s house style.
• Collected data for the development of short stories, articles and for various sections of the magazine.
• Developed Case studies, research materials and conducting interviews with various consultants etc.
• Writing headlines, captions and short paragraphs for articles and short information pieces for the magazine.
• Worked closely with editors, designers, production staff and printers.