Building digital marketing roadmap
Manage all digital marketing channels (e.g. website, blogs, emails and social media) to
ensure brand consistency
Measure ROI and KPIs and prepare budget
Develop specific campaigns to create and maintain high levels of customer interaction
Overseeing social media accounts
Manage and improve online content, considering SEO and Google Analytics
Forecast sales performance trends and act proactively to increase our market segment
Liaise with Product, Design and Sales directors to increase client satisfaction through
cohesive strategies
Motivate digital marketing team to achieve goals
Build and inbound marketing plan
Monitor competition and provide ideas to stand out
Stay up-to-date with digital technology developments

Handling team of SEO, Digital Marketing and WordPress
Developing detailed project plan and monitor progress while delivering projects on time
ensuring quality standards
Making decisions about the day-to-day operation of the team members, including
management of work assignments by them
Perform and ensure completion of quality review check on outgoing work by the team to
ensure quality, accuracy, and consistency
Provide new and creative SEO growth strategies, Digital Marketing strategies and New
Websites Development
Review, analyze and send the Weekly & Monthly reports to the clients and Director
marketing
Primary responsibility for all the Technical Audits & ensuring that the client website is
following all the SEO best practices
In-depth SEO technical analysis of (HTML, CSS, JS) also Google Analytics, webmaster tools,
back-end SEO and various online tools
Communicate team and management on project development, timelines, and results
Assign all work assignments, commit the team to the work, manage the quality of the work
and drive the people management activities within the team
Designs and implements marketing campaigns to enhance influence of online products or
services.
Analyzes online statistics and marketing campaigns and identifies the best practice to
optimize online marketing performance.
Develops and delivers marketing strategies to attract customers to company website, online
presence and promote online products or services.
Monthly Digital Marketing Budget 5,000,00-6,00,000 PKR ( Google PPC , Facebook, LinkedIn

 Design digital media campaigns aligned with business goals
 Coordinate and create digital contents (e.g. website, blogs, press releases and podcasts)
 Developing social presence and advocating brands effectively
 Stay current in marketing trends and news e.g. Facebook updates.
 Manage end-to-end digital projects
 Establish our web presence to boost brand awareness
 Maintain a strong online company voice through social media
 Liaise with Marketing, Sales and Product development teams to ensure brand consistency
 Suggest and implement direct marketing methods to increase profitability.

Administrate the creation and publishing of relevant, original, high-quality content.
Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building).
Create a regular publishing schedule.
Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
Promote content through social advertising.
Develop relevant content topics to reach the company’s target customers.
Create, curate, and manage all published content (images, video and written).
Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
Conduct online advocacy and open a stream for cross-promotions.
Develop and expand community and/or influencer outreach efforts.
Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
Design, create and manage promotions and Social ad campaigns.
Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
Analyze key metrics and tweak strategy as needed.
Compile reports for management showing results (ROI).

• Development of Real Estate Project www.appnizameen.com
• Deliberate planning and goal setting
• Development of brand awareness and online reputation
• Content management
• SEO (search engine optimization) and generation of inbound traffic
• Cultivation of leads and sales

Development of various projects.
Team lead SEO, SMM and SMO projects.
Contribute to and run the integrated, best-practice marketing campaigns that create and nurture opportunities for the clients projects.
Provide web support for the regional websites (WordPress), creating and executing SEO strategies that drive organic traffic and incoming prospect enquiries.
Assist with the development and tracking of target audience segmentation that contributes to consistent engagement for campaigns, and future campaign planning.
Working with all regional departments of the clients companies, especially the local sales and global marketing teams, to enhance market awareness, interest, and demand for Intersystem and their products
Coordination and running the digital marketing campaigns and social media plans in the region that are business focused
Maintain and manage the CRM service (Salesforce), ensuring continuous data quality, and driving best practice
Coordinate and run digital marketing communications programs using the marketing technique, with analytics and reports for insight and to drive success of agreed business goals with clients.
Contribute to and run the integrated, best-practice marketing campaigns that create and nurture opportunities.
Assist with the development and tracking of target audience segmentation that contributes to consistent engagement for campaigns, and future campaign planning.

Handling Customer queries and resolving their complaints, take down requests received for activationdeactivation of any service from the clients and forward the same to the team handling this activity. Coordinate with other departments for resolving customer complaints and fulfilling their requests.

Implement, maintain, and upgrade all software applications according to approved recommendations. Introduce new software to improve existing software solutions. Provide support for all end users of the system including initial training and education ongoing desktop support off hours help desk service support remote end users.