概要

Your not-so-secret weapon for Business Strategy, Marketing Wizardry, and all things Innovation, Social Impact & the Future of Tech.

工作经历

公司标识
Senior Manager - Marketing & Programs
Game Train
Jun 2021 - Jun 2023 | Lahore, Pakistan



Designed, implemented, and managed a mix of marketing strategies, including Digital, Social, Radio, Influencer & OOH advertising.


Built brand image from the ground-up


Successfully marketed for Pakistan’s first Unity-Certified Training Program in collaboration with Unity & Generation Inc, Brought in a record high of 9000+ leads for Generation Pakistan (FYEP)


Led partnership & successfully executed Think Games 2022 in collaboration with Google for Gaming


Formulated & executed Pakistan's Biggest Industry-Led Gaming Event, Game Rev 2022.


Brought in PKR 50 million plus in Sponsorships for various events


Supported business development, by Identifying & approaching potential partnership opportunities


Coordinated between multiple stakeholders to achieve business goals


Designed execution strategy for multiple projects & trainings


Achieved organizational targets while successfully mobilizing recruitment for multiple projects

公司标识
Marketing Lead
Edceum Global
Jan 2021 - May 2021 | Lahore, Pakistan



Designed, implemented, and managed a mix of marketing strategies, including Digital, Social & OOH advertising


Successfully formulated & managed on-ground marketing activities


Designed & implemented customer service protocols for Voice, Chat & Walk-In customers 


Supported higher management in business development, by Identifying & approaching potential partnership opportunities


Coordinated between multiple stakeholders to achieve business goals


Executed successful Facebook & Instagram campaigns for lead generation

公司标识
Social Media Manager
FrontStory
Nov 2018 - Dec 2020 | Lahore, Pakistan



Designed, implemented, and managed the social media marketing strategy for 15 different clients with varying requirements and business needs


Executed successful Facebook, Twitter & Taboola campaigns for associated websites generating traffic volume/user engagement


Introduced and implemented social media management tools including Buffer and Hootsuite to facilitate campaign design and execution


Automated boosting of media content on Facebook, Instagram & Twitter


Coordinated & Managed a Remote Team of Writers


Expertise / Highly skilled in social media management, content writing, web-analytics


Track and monitor the performance of social media marketing programs


Undertook the necessary research to provide the key reference points of the Creative Brief

公司标识
Quality Control Analyst
Localogic Media
Jun 2017 - Nov 2018 | Lahore, Pakistan



Assisted management in securing transcribing projects from Netflix, Sony Pictures, Fox, and HBO 


Implement quality control systems to provide transcribers with accurate feedback on their videos to insure high-quality transcribing for all clients


Track and communicate the status of business initiative projects to management


Present analyses and solutions to senior management

公司标识
WebGreeter
LiveAdmins
Aug 2015 - Nov 2015 | Lahore, Pakistan

• Provided customer service through chat-based channels.
• Lead Generation and escalation of Business Portfolios.
• Providing consultancy to customers, cross-selling and up selling on behalf of clients.
• Maintained above average quality throughout.
• Served as a closer for the team and handled escalations.

公司标识
Client Services Executive
CurePet
Jun 2014 - Aug 2014 | Lahore, Pakistan

• Provided technical support; answering support queries via phone and email.
• Take ownership of user problems and be pro-active when dealing with user Issues.
• Maintained a high degree of customer service quality for all support queries and adhered to all service management principles.
• Created an online customer help portal for queries and information.

公司标识
TSR
Telus Pvt Ltd
Jun 2013 - Aug 2013 | Lahore, Pakistan

Job responsibility included prospecting customers and selling Bell Canada bundle packages including
Television, Internet & Home phone services.
Performed above client expectations and exceeded set sales target.
Delivered superior quality customer experience

学历

SKANS School of Accountancy
证书, ACCA Foundation‎
Finance and Banking, Management Accounting
Completed
2016
Keynesian Institute of Management and Science (KIMS)
中级/A级, 等级A, A-Levels‎
Accounting & Finance, Information & Communication Technology
等级 C
2015
American Lycetuff School System (ALS)
大学入学/0级, 等级O, GCE Ordinary Level‎
Finance and Banking, Management Accounting, Accounting & Finance
等级 C
2013

技能

中级 Project Administration
熟练 Adaptability
熟练 Advertisement
熟练 Agency Coordination
熟练 Analysis
中级 ATL Marketing
中级 Audience Development
熟练 Brand Activation
熟练 Brand Advertising
熟练 Brand Designing
熟练 Brand Development
熟练 Brand Development Strategies
熟练 Brand Management
熟练 Brand Performance Management
熟练 Branding
熟练 BTL Activities
熟练 Business Analytics
熟练 Business Dnvelopment Strategies
中级 Capacity Building
熟练 Client Acquisition Skills
中级 Community Management
熟练 Content Design
熟练 Content Marketing Skills
中级 Creative Wiring
熟练 Creative Writing
熟练 Customer Care Representation
熟练 Customer Contact Skills
熟练 Customer Focus
熟练 Customer Service Systems
中级 Data Analysis
熟练 Data Management System
熟练 Digital Marketing
初学者 Digital Marketing Analysis
熟练 Digital Marketing Management
中级 Digital Marketing Skills
初学者 Email List Generation
熟练 Email List Management
熟练 End to End Sales
熟练 Experience o Dealing With Diversity
熟练 Feedback Assessment
中级 Google Analytics
初学者 GPT
熟练 Internal and External Coordination
熟练 Lab Knowldge
中级 Leadership
中级 Live Chat Handling
熟练 Marketing Strategies
熟练 Marketing Trends Knowledge
中级 Media Channels
熟练 MS Office

语言

熟练 英语
熟练 乌尔都语