 Campaign Management Support: Promotion Analytics support to TGM & Offer + Communication analytics support to Marketing + Customer lifecycle analytics support to Customer Lifecycle Management team
 Advanced Analytics: Use Data Modeling techniques to develop business patterns from internal data to support decision making, e.g., Churn Prediction, Like Analysis, Recommendation Engine, etc
 MIS: Manage various Daily, Weekly, Monthly & Annual MIS requirements for TGM, Marketing & CRM teams. Also, ad hoc campaign performance reports & Loyalty Bonus Program Management.
 Pricing Analytics: Running the entire framework (Variance, Trends, Sensitivity, etc.) to support Pricing team on optimization
 HoFO for setting sales targets for FOMs & Customer Managers on monthly / quarterly / annual basis, and subsequent actual calculations.
 Support HoFO for setting KPIs targets for FOMs, Customer Managers & Telemarketing Executives on monthly / quarterly / annual basis, and subsequent actual calculations.
 To compile Daily Sales Report. Extract raw data from MDW (Store wise, TGM wise, Customer Manager-wise) and then put in excel format in a result oriented shape. Continuously maintain & add new reports as per management requirement.
 To update Field Ops KPI's on daily, weekly and monthly basis.
 To prepare P&L statement for senior management meeting, twice a month. Record keeping of staff travel expenses, mobile phone usage expenses.
 To make monthly and quarterly sales incentive calculations for Field Operation Teams at all stores i.e. FOMs, Customer Managers, Data Analysts & Telemarketing Executive.
 Customer File Management along with a lot of other analytical reports regarding CM portfolios, Key Accounts and Delivery Customers.
 To prepare & provide analysis of actual trade spend activity-wise, store-wise and customer wise.

Responsible to operation excellence and ensuring the compliance of SOPs in every department of store. Execution of project given by HO and reduction of over time by effective roster management.

 Responsible for implementation of basic principles of the company in store, over time reduction in store and preventing shrinkages.
 Raising issues and sharing ideas with floor managers / store manager / human resources / central user for continuous improvement of the system

Assigned to develop reporting for Store Manager, Floor Manager and Field Operation Mangers. Check on daily basis segment wise sales, customer wise flow, and department wise KPI’s review for bonus calculation and analysis of shrinkage and theft in store and also support all departments in data management and presentation.