 Won ‘CEO Excellence Award’ for Outstanding performance in 2023.
 Provided senior management with on-demand deep dive and analyses, current position of KPIs and strategy
­ Enterprise Dashboard on transaction landscape, addressable population, self-serve mix, segment wise usage
­ Prepared Quarterly Board Decks in consultation with Head BI
­ Conducted Market and Competitor analysis for Digital Business
 Managed reporting and analyses for commercial teams
­ Executive Dashboard on Business wise deposit position, KPI achievement, account and merchant onboarding, transacting customers etc
­ Analyzing campaigns effectiveness and results
 Frontline Performance Management
­ Developed and managed Scorecard for frontline staff in DBG with incentive value of Rs 80-100 M
­ Stakeholder management with Sales, Finance, Senior Management regarding target setting, scorecard parameters and mechanism
­ On-going visibility via Performance Dashboard for 300+ salesforce
 Business Processes
­ Managed Tech Partnerships and Augmented Resource structure for EPIC development on App. Tracked EPICS, Roadmap delivery and cost allocations. Ongoing visibility via Tech Partnership Dashboard.
­ Managed monthly expense accruals for DBG
 Automation
­ Conducted deep-dive analyses using Python : Analyzing ~100M transactions across 11M customer records for 1,360 branches. Creating Automations for Reporting, Dashboarding and Analysis using Python effectively reducing TATs
 Team Building and Management
­ Managed hiring and team building for Business Intelligence team. Acted as mentor and guided junior team members in tasks. Effectively served as Acting Head in Head BI’s absence
 Managed SBP Reporting for Branchless Banking Business

 Won "Rising Star" award, given to newcomers with high performance
 Created strategic decks for senior management on economic trends, overall segment strategy and for product rollout plans etc
 Conducted Market Sizing exercise with projections for 5 years.
 Created Pricing Dashboard for Management that assesses Oxford’s competitiveness in Primary, Secondary and Pre-primary markets across segments.
 On-going management of pre-ordered corporate sales and of the mobile marketing team responsible for BTL activities in schools

Product Department:
 Led the analytics team to fulfil data, analysis & reporting requirements for senior management.
­ Developing monthly, weekly, daily dashboards/reports on growth, retention, attrition, drivers of commercial portfolios. Setting Budgets, Targets and KPIs for different teams. Managing this function for an overall portfolio size of Rs 8 bn/year.
 Creating and implementing retention and engagement processes for retail portfolio - Grew recurring donations from Rs 2m to Rs 4m/month.
 Facilitated set up of outbound call team and implemented targeted communication strategies by leveraging data
 Helped set up a specialized Major Donor team by conducting segment analysis of Premium donors
 Designed and implemented process automations and set control measures for tracking performance.
 Managed the company’s donor management system end-to-end.
­ Ensuring health of data, proper functioning of automations, addressing all system related requests and issues.
 Coordinated with teams in Pakistan and abroad (USA, UK, Canada, UAE) on special projects related to data and systems.

 Retail Products: Worked on a digital transformation initiative spanning several departments.
 Retail Sales: Improved NPS of branch from 4.5 to 7 by changing servicing practices and improving branch setting.

Completed Rotations in: Branch Ops. & Risk Mgmt, Retail Products, Wealth Mgmt, Wealth Mgmt Products and Services, Retail Banking and Wealth Sales. Prominent Projects: 1) Worked on streamlining a digital transformation initiative spanning several departments and key work positions within the consumer banking segment. 2) Worked on implementing procedural change in the process of re acquisition of revolving credit customers. 3) Worked on creating an acquisition process for landlord customers within the wealth product domain. 4) Worked on devising and executing a fx campaign designed to increase foreign currency assets. 5) Worked with different branches to improve NPS and re activate dormant accounts.