1. Hit Global Industry Best Retention metrics for Cheetay.pk (T-1 at 41% and T-6 at 24%)
2. Partner with Marketing Ops, Sales and Account Management teams to analyze business and marketing data to identify key drivers, mechanics and associated dependencies for driving conversion, product adoption, retention, and cross-sell.
3. Effectively translate analytics into clear insights and actionable recommendations
4. Manage marketing automation including email triggers and batch campaigns throughout the customer lifecycle via Marketo and other systems
5. Partner with Content, PR, and Creative teams to drive the development of email communications, press articles, and marketing assets to nurture client relationships
6. Drive continued innovation in evolving marketing programs most effective at engaging the EMEA audience at scale
7. Forecast results from various tactics and advocate for resource prioritization
8. Articulate program strategy and communicate results to key stakeholders
9. Identify customer segments for targeted marketing programs and plan customer offers and incentive programs to deliver ROI-positive results

1. Lead, manage and maintain a high performing team of Business Analysts, Dev ops and developers responsible for a number of key digital systems and business applications.
2. Demonstrate familiarity with a range of technical and project management concepts, to meet business priorities and pressures.
3. Maintain focus on the whole of the service delivery – design, develop, deliver and operate.
4. Take management information and consolidate agreed key performance indicators into product or service measures.
5. Understand the wider implications and long term impact of business activities and issues. This includes determining patterns, standards, policies, roadmaps and vision statements. Ability to focus on outcome rather than solutions and activities.
6. Lead on a range of agile and lean tools and techniques together with other methodologies with an ability to coach and develop individuals and teams to achieve high performance.
7. Provide strong leadership focusing on delivering outcomes, valuing people, customer service and efficiency using a team approach.
8. Drive delivery of a realistic and effective implementation plan for the new system to ensure successful delivery to time, cost and quality parameters.
9. Provide insight and knowledge of delivering a range of technologies and platforms, including Commercial Off The Shelf (COTS) products and bespoke open source developments to enhance existing business.
10. Determine, monitor and review all programme economics and ensure appropriate governance and controls are implemented with the correct level of focus.
11. Lead work on benefits realisation, dependencies management, risk mitigation; advising the wider team of any issues or risks which could affect programme delivery.
12. Identify step changes that quickly transform the flexibility, responsiveness and quality of service and take quick, confident decisions at a strategic level to move things forward.
13. Manage programme expenditure and resources.

Responsible for:
1. Providing best practice strategy and execution on all aspects of campaign management and delivery
2. Pre-sales support from a delivery and technical perspective
3. Implementing, planning, targeting and optimizing campaigns, creating and building a large, high quality publisher network globally.
4. Client retention, revenue growth and being the main point of contact for new and existing Media partners.
5. Provide technical support around publisher Ad tags, Ad serving, Ad/Video player plugins, as well as assist clients with integrations of AdMaxim’s platforms

Responsible for ensuring the relevant and proper brand execution of various clients resulting in the following outcomes:
1. Increase interaction on digital media (effectively used proper content to achieve a 100% likes on the page within a week. Rose from 27 to 54)
2. Increase B2B sales (increased sales of products at key outlets by 5% in comparison to last year. Rose from 2.7 to 2.835 million)
3. Repositioning of brands (successfully managed to change the position of a Tier 2 brand to a Tier 1 brand with appropriate communication mix)
4. Increase in customer base (increased the customer base for a financial institute for a specific financial product. Increase amounted to 10%)
5. Key Account Management (effectively and seamlessly managed multiple accounts and their liaison with the creative team)

Responsibilities:
• Strategic planning
• Using a variety of market and research data to monitor cultural and social trends and their impact on consumers' attitudes, behaviour and perceptions;
• Finding an 'angle' on a specific product or service on which to base an advertising campaign;
• Researching the product or service to be advertised, which may involve gaining technical or specific knowledge;
• Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived;
• Gaining a comprehensive context for advertising strategies by analyzing a wide range of information in great detail, including demographics, socio-economics and the market for the client's product and market share;
• Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy, so that they can develop creative ideas applicable to the media channels that will promote the idea most effectively;
• Analyzing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.

Strategic Integrations:
• To assist the executive officers in Leading Business Development and Sourcing of New Business/Commercial Partnerships/Corporate Retainers
• Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely to ensure best practices and innovative deployment as a Unique Service Provider
• Implement enterprise level measurement, analytics, and reporting methods to gauge success for overall Strategy, & Campaigns
• Work effectively under deadlines and juggle several assignments simultaneously, to work independently and to lead by example & manage a team over a period of time

Responsibilities: Account Manager having a diverse client portfolio with clients ranging from FMCGs to Manufacturing to Government/Political Clients. Responsible for:
• Strategic planning
• Ensuring smooth business operation internally and externally
• Using a variety of market and research data to monitor cultural and social trends and their impact on consumers' attitudes, behaviour and perceptions;
• Finding an 'angle' on a specific product or service on which to base an advertising campaign;
• Researching the product or service to be advertised, which may involve gaining technical or specific knowledge;
• Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived;
• Gaining a comprehensive context for advertising strategies by analyzing a wide range of information in great detail, including demographics, socio-economics and the market for the client's product and market share;
• Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy, so that they can develop creative ideas applicable to the media channels that will promote the idea most effectively;
• Presenting conclusions and ideas to clients and other agency staff;
• Analyzing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.
• Day to day administrative affairs
Strategic Integrations:
• Responsible for the sound management of all client needs with standards of repute
• Responsible for ensuring the in house planning, development and execution with relevant personal and department managers to fulfill client deliverable
• Strategic Planning on behalf of all clients where required, and where forecasting, ideation & execution is required for in house products, including on-ground to on-line campaigns, brand & lifestyle content, creative, promotions, events & activation.

Responsibilities: Going on visits to clients, building liaisons with new companies, handling existing clients, submitting a daily activity report and ensuring that the adverts are as per the customer’s requirements.Also responsible for media buying and planning for my clients.Clients include: Warwick University, Metro Cash & Carry Pakistan, Forvil Cosmetics, Lahore Regency (Hospitality Inn), Six B Food Industries, Marhaba Laboratories

Core areas of work: Event execution, Marketing and Sales Strategy, Customer feedback and assistance. Responsibilities included: Overseeing the customer experiences from file turnover till sales, leading pre-event and post-event meetings for assigned groups, Up-selling products and services throughout the event process, Participating in customer site inspections and assisting with the sales process when necessary, Acting as liaison between field sales person and customer throughout the event process (from pre-event to post-event).