Responsible for the ongoing management and growth of Nestlé\'s social media presence in alignment with business strategies and direction.


Working with multiple brands in Nestlé’s social media marketing space; NESCAFÉ, NESTLÉ EVERYDAY, NESTLÉ PURELIFE & MAGGI.


Leverage measurement tools to provide progress reports and insights, while continually finding ways to improve on those metrics through testing and new initiatives.


Provide monthly, yearly, ad-hoc, and event based updates to internal teams and Nestlé.


Understanding and connecting paid media tools and Social Monitoring tools with site analytic tools to gain integrated online marketing insights.


Working closely with the creative, media and brand teams to ensure proper communication and implementation of digital learning.


Proactively making sure that the brands adapt to the latest media and creative innovations on digital like new ad formats and social media executions.

Cultivate relationships with new customers to achieve sales objectives and provide insight into new products, features, and options.

Strategically negotiate with customers to close on deals and increase sales.


Follow up on leads regarding new and pre-owned vehicle availability, price, and options.


Maintain contact with customers via email, phone calls.



Greeted and actively listened to customers to uncover purchasing needs and provide recommendations based on automotive requirements.



Used consultative sales process to match customers with vehicles suiting their needs.



Investigated and resolved grievances from existing and prospective customers, and forwarded unresolved complaints to designated departments for additional investigation.



Researched new automotive releases to maintain knowledge on new products and trends.



Demonstrated vehicle functionality and explained options, explained costs associated with purchase.

Recruited to help grow business of networking cables by developing and executing low-budget digital marketing campaigns for 1000ftcables.com. I was accountable for designing marketing messages, creating and managing online ad campaigns (including Google AdWords and BingAds), and building a positive web presence.


- Increased sales 50% in 2 months by designing campaigns, setting up ad groups and targeting relevant industry keywords backing up ads.

- Established Remarketing campaigns to increase the customer retention, Co managed ads on search and display network

- Further grew sales by recommending targeted marketing aimed at specific demographics. Managed Online stores (Amazon Seller Central and Ebay Store)

- Facilitated and guided other employees to improve SEO strategies, blog post content.

- Helped employees in implementing inbound methodology i.e. Attract-Convert-Close Delight and providing them the deep knowledge of buyer’s persona and buyer’s journey

Worked as an internee in "Toyota Islamabad Motors". The opportunity was provided to work in the following areas.

- Customer relationship department
- Sales department
- Administration department
- New vehicle delivery department