Expert in Retail management and Franchise development capacity, led teams composed of individuals with diverse cultural backgrounds.
I am a versatile and highly skilled Manager with 15 years of practical operational and strategic experience in all aspects of retail and brand management with an excellent track record of personal and company’s turnover growth in market share, development and profitability. Specialized in achieving significant increases in sales volumes, improving in-house quality control, setting up numerous new operations, establishing relationship with suppliers, developing and expanding business in retail, and working well with major leading retail chain groups in diverse environment. Possesses sound analytical, logical, systematic abilities balanced with exceptional marketing, sourcing, buying, and client engagement expertise. Eager to pursue a next level challenging positions in a strategic role in retail industry-based organization offering genuine opportunities for career progression.
My key skills include Marketing Alliances Development, Technical Contract Negotiations, Budgeting & Cost Reduction, Franchise Channel Development, Exploring New Markets & Regions, Staff Training & Capacity Building, Data Collection, Review, & Analysis, Continuous Process Improvement and Donor Relationship Building
My professional background and great industrial exposure coupled with an excellent track record makes me an ideal candidate for executive roles. As such I would welcome a discussion regarding opportunities with your organization that fit my background.
Strategically positioned to facilitate solutions and providing one window fueling solutions to Corporate Sector.
Headed the Strategic Accounts team as well as achieved and surpassed sales targets and KPI’s by implementing best practices.
Built collaborative rapport with the various Government Departments for fuel Solutions and achieving business objectives.
Served as a resource in all efforts to manage the Non-Fuel Retail Channel across Pakistan, also performed budget analysis.
Built new Alliances and partnerships, managed portfolio of projects and analyzed categories for the business.
Managed significant challenges associated with the emerging entire Non-Fuel Retail Channel of PSO and achieved best results.
Developed and implemented the new "Shop Stop" concept and made various alliances with some of the leading multinational and national FMCG, Banks and DFS (Easy Paisa, UBL Omni) to create greater convenience and rebranding PSO non fuel channel.
Re-branded Tyre Shops and Service Station to maximize revenue, decrease cost and create a new concept of Car Care.
Strategized and aligned all resource, exercised hands-on approach to manage franchise and develop retail channels.
Managed and directed distribution and sales teams, delegated work responsibilities, also planned and forecasted sales trends.
Performed duties as a strategic overlay to launch the brand in new 2 Region, also developed and trained cross-functional team/department
Introduced and launched marketing strategy for region, directed routine operations in the region and monitored sales activities.
Ensured optimum quality, hygiene and a favorable work environment also steered efforts to achieve all sales targets and KPI’s.
Identified new areas for potential new branches as well as highlighted new partners to expand the brand in the region.