概要

As a seasoned SEO strategist and digital marketer with over 12 years of experience, I have honed my skills in elevating businesses through dynamic SEO strategies and innovative digital marketing solutions. With a proven track record of success in raising keyword rankings across diverse regions including the US, UK, AUS, and CA, I showcase strong global SEO expertise. My proficiency lies in local SEO optimization, on-page SEO, digital marketing, Google My Business management, local keyword research, and market & competitor analysis.


I am highly accomplished in optimizing online visibility for diverse businesses, leveraging advanced digital marketing tools such as Ahref, SEMrush, and Moz. My expertise extends to digital and content strategies, web analytics, reporting tools, and search engine ranking factors. I have a demonstrated ability to expand local customer bases, enhance brand credibility, and achieve optimal NAP consistency. As a proven leader, I excel in managing high-performing teams to achieve sales growth through securing premium backlinks.


With exceptional technical and business acumen, I am adept at communicating with key stakeholders at all levels of the organization. I am an innovative and strategic thinker, known for developing long-term marketing plans and adapting strategies to meet changing market conditions under strict deadlines. My reputation for significantly growing overall sales speaks to my ability to drive success in fiercely competitive environments.

工作经历

公司标识
Local SEO Expert
Fiverr
Sep 2021 - 代表 | Lahore, Pakistan

Offer on-page SEO and Schema services to optimize local online presence for increased visibility by establishing and enhancing Google My Business profile. Achieve desired results by conducting local keyword research and optimization. Expand the local customer base by enhancing visibility and extending reach to new audiences. Conduct local competitor analysis and monitor local Search Engine Results Page (SERP) for strategic insights. Hold full accountability for NAP (Name, Address, Phone) consistency, local directory listings/citations, and online review management.
Key Accomplishments

Developed local links, crafted area-specific content, optimized maps, and ensured mobile optimization for enhanced local search performance.
Boosted online visibility and website/foot traffic through optimized Google My Business listing and GMB.
Elevated brand credibility and trust by presenting accurate business data to clients and cultivating positive reviews.

公司标识
SEO Analyst, Office of Communication & Media
University of Management and Technology
Feb 2017 - Feb 2018 | Lahore, Pakistan

Designed and implemented SEO strategies detailing yearly plans and objectives through close collaboration with the team members. Produced comprehensive market and competitor analysis reports for the Dubai and MENA region to deliver valuable insights regarding the local market for creating company's SEO strategy. Assumed and maintained full accountability for executing analysis in design, content, and technical aspects to identify improvement opportunities and implement effective solutions for enhanced performance.
Key Accomplishments

Elevated CTR and user engagement by executing eye-catching rich snippets in SERPs with Schema JSON-LD,
Revamped the website to ensure responsiveness and mobile-friendliness that enhanced user experience for mobile users while coordinating with the design and development teams.
Achieved amplified brand awareness and ROI by designing a marketing strategy through impactful press releases in the MENA region and promoting training in Dubai.
Enhanced local SEO rankings by optimizing the Google Business profile and boosting the company's visibility in local search results for increased online presence.
Boosted site load speed by addressing and reducing technical errors to 20% and prioritizing broken links, redirects, and images for optimal user experience.

公司标识
SEO Expert
Upwork
Aug 2010 - Dec 2016 | Kuala Lumpur, Malaysia

Rendered a keen eye for detail to execute on-page and off-page SEO for various CMS platforms, such as E-Commerce websites, Joomla, WordPress, Volution, and Shopify. Played an integral role in executing various graphic design tasks, including logo, banner, and advert design. Maintained accurate and up-to-date knowledge of industry trends, best practices, and Google algorithm updates to deliver clients with continually updated and effective SEO strategies.
Key Accomplishments

Succeeded in achieving top rankings for competitive keywords globally by employing technical SEO and effective link-building strategies for diverse clients across the US, UK, Australia, Canada, and other regions.
Secured improved Google My Business rankings and heightened local visibility for multiple clients by implementing targeted local SEO strategies.
Boosted website performance and search engine visibility by conducting comprehensive SEO audits and presenting actionable recommendations for improvement.

公司标识
Digital Marketing Team Lead
Prinbo Inc Mobistealth
Sep 2011 - Sep 2013 | Lahore, Pakistan

Increased the traffic and brand visibility, credibility, and backlinks by devising interview bait strategies in liaison with various influencers and bloggers. Built and managed a high-performing SEO team for affiliate marketing to promote desktop and mobile apps projects with measurable results. Guided the cross-functional development team in creating data management software, providing instructions and conducting testing to ensure effective organization and teamwork management. Generated and encouraged high-quality content, including blog posts, infographics, and videos to attract valuable backlinks and engaging the audience strategically. Achieved desired results by using Google Analytics, Moz, Semrush, Majestic SEO, Ahrefs, and Google Search Console. Assessed backlinks and offered key information through a graphical representation by performing a competitor analysis.
Key Accomplishments

Established premium backlinks from industry-relevant and authoritative websites while applying metrics, such as PA, DA, Do Follow, No Follow, and C-Class IP.
Eliminated low-quality or toxic links by supervising link quality, maintaining website authority, and optimizing ranking performance effectively.
Secured textual links from prestigious high-authority websites (DA 90+), including WebProNews, Social Media Today, SitePoint.com, BetaNews.com, and LockerGnome.
Enhanced online sales to 30% for Android, iOS, and web applications by providing demos, trials, and free versions on software-selling platforms.
Achieved a 40% increase in organic traffic across multiple projects through the successful keyword research and on-page optimization strategies.

公司标识
Senior SEO Executive
Apr 2008 - Aug 2010 | Lahore, Pakistan

学历

University of the Punjab
硕士, , Msc Electronic Commerce‎
2008

技能

熟练 Advanced CSS
熟练 Business Dnvelopment Strategies
熟练 Digital Marketing Analysis
熟练 Google Analytics
熟练 HTML and XHTML
熟练 Semantic Markup
熟练 SEMRush
熟练 SEO Audits

语言

初学者 阿拉伯语
初学者 马来语
熟练 乌尔都语
中级 英语