A marcom professional with 10 years of experience leading corporate marketing and internal communications for multimillion-dollar companies across diverse industries.
Experience in Strategic Planning, Sales & Marketing, Business Development, Brand Management, Direct Consumer Marketing, Media Research & Planning, Product Development and Project Management.
MARKETING MANAGER, ARAR CONSULTANTS PVT. LTD.
Responsible for New Business Development in Punjab and KPK. Developing marketing communication strategies for Strategies external communications. Management of Social Media and Website on daily basis with monthly reporting.
Selected Accomplishments:
• Establishment of New Business Venture in Peshawar for KPK Region of worth more then 30M PKR.
• Development of new state of the art software for Waste Management of over 4 Million PKR.
• Joint Venture with Local company for new business development in Punjab Region.
Developed marketing programs for a variety of business-to-business clients. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses.
Selected Accomplishments:
• Expanded client base by 60% in two years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.
• Closed new accounts as a member of business-development team, including a PKR 150M win with PVC Manufacturers and a PKR 110M win with TK Chemicals China.
• Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services.
Manage corporate marketing and communications functions, overseeing a PKR 540M budget and 4-member team. Direct brand management, PR, media relations, corporate positioning, product launches and advertising.
Selected Accomplishments:
• Developed and launched integrated, multi-channel print, digital, web and direct marketing campaigns.
• Produced media kit that demonstrated key marketing analytics and demographics for use in pitch presentations. Efforts were credited as instrumental in closing numerous deals.
• Led media research team for Lahore office overseeing business of more than PKR 130M.
• Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% under-budget (without compromising business growth goals).
• Headed the research team which won Reckitt and Benckiser account for Media Management of yearly business over PKR 200M.
Manage Marketing and advertising campaigns of 9 clients resulting in annual business of $0.5M.
Functions included development of marketing materials, store launches, PR management, digital marketing management and corporate communications.
Selected Achievements:
Served as primary contact person on advertising campaigns for multimillion-dollar accounts and successful product launches.
Assisted clients with business plan, branding, advertising, remodeling and marketing increasing gross monthly revenue for Velocity Marketing by 200% in 6 months.
Kept abreast with latest publications and marketing strategies and developed new social media campaigns to increase brand influence.
Advanced through a series of promotions, culminating in oversight of brand executions of Unilever and Nestle.
Selected Achievements:
Spearheaded quality assurance department for brand activation activities across Punjab for Unilever and Nestle.
Successful executions of campaigns through LMT and IMT channels.
Primary contact point for HSE Compliant for all Brand Activation activities.
Successful executions of annual conferences and 60 concerts in Punjab in 3 months.