Develop and implement Strategic Sales and Marketing Plan for Business. • Provide guidelines for category and shopper management, customer relationships, route to market strategies, field sales activities. • Formulate Digital media Strategy for Corporate and brands. • Provide leadership on day-to-day operations of the sales department while maintaining focus on the company’s strategic goals. • Oversee all hiring, training and firing of personnel involved in Sales and Marketing team. • Marketing and Sales Budgets administrations and control. • Monitor, analyze sales and market trends. • Managing Media Planning and Releases, Digital Marketing and Trade Marketing. • Achieve budgeted targets for Revenue, Profitability and Sales Growth & Market Share. • Nationwide travel to support sales team to achieve targets, Brand availability in trade, Consumer Perception, Consumer need, buying behavior and Brand preference. • Monthly Meeting with Supply chain, Production and other departments to ensure Monthly Production Planning, stock availability and avoid product shortage. • Strong follow-up and implementation of AOP, Industry and competitor analysis

· Managing ATL, BTL, Digital media.Meeting and liaising with clients to discuss and identify their advertising requirements, working to brief media, creative and research staff, and formulation of marketing strategies; campaign ideas and budget to the client.

• Marketing Budgets administrations and control, Market Research/ communication, Managing Media Planning, Digital Marketing and Trade Marketing.
• Design and implement Strategies for Trade Marketing, LMT/ IMT.
• Design and implement communication strategy for Consumer and Trade.
• Plan and implement Annual Operation Plan Including Sales Targets and growth ( Nationwide, Brand wise, town wise)
• Coordination with Supply chain and Production Team to ensure stock availability and avoid any shortages.
• Nationwide travel to support sales team to achieve targets, Brand availability in trade and competitor analysis.
• Periodically set meeting with IMT buyers along with key accounts team to achieve Targets and to build strong relationship.

Responsibilities:
• Formulation and implementation of Brand Strategies, NPD/EPD, Conduct and Monitor ATL & BTL activities of Brands, Marketing Budgets administrations and control, Market Research/ communication, Managing Media Planning and Releases, Digital Marketing and Trade Marketing.
Major Achievements:
• Generated 37% incremental volumes in Category and 87% on “Frisky” in current year through consistent trade and consumer promotions and strong follow up on Annual Operating Plan.
• Added 10% sales volume through induction of new sales channels including Educational Institutions, Daewoo, Cinepax, and C-Mart Motorway.
• Increased brand awareness effective Consumer Marketing campaigns through focused electronic, print media and BTL campaigns. Also, generated trials of the product range through brand activation programs with the target market in nationwide Schools and girl’s colleges.
• Improved profitability of the product portfolio due to effective cost optimization initiatives in the areas of formulation and packaging.
• As custodian of retail audit cell, led a team of auditors for ongoing monitoring of sales availability, visibility and stock depth in all target markets.
• Successful Brand Launches:
• “TRIX” Cream Sandwich Biscuits.
• “CRUST” Wafers
• Frisky (Wafers), Butter crunch Biscuits, Jumbo Junior Biscuits, Goodies Biscuits
• As additional responsibility Looking IMT Metro, Hyper star.

Responsibilities:
• Client Servicing at 360 level to allocated clients,Meeting and liaising with clients to discuss and identify their advertising requirements, working to brief media, creative and research staff, and assisting with the formulation of marketing strategies; campaign ideas and budget to the client.
• Handling budgets, managing campaign costs and invoicing clients.
Major Achievements:
• Formulate and implement Campaign of launching Marhaba Sharbat-e-Gulbahar, TVC, Including Pre production Analysis, Post production Analysis, Design and execution of Media Plan (Print Media/ Electronic Media) and BTL Activity.
• Design and launch campaigns of Vivo Juice, (TVC, Media Plan, and BTL activity)
• Formulation and implementation of Corporate TVC of innovative Biscuits, Media Plan.
• Design and executive BTL Activity for “Monsanto imagine” at 15 territories in Punjab

Responsibilities:
• Process daily Postpaid and Blackberry sales.
• Coordinate with CNC Department
• Check activation status of sales and Generate Daily Report.