Successful sales and marketing professional with 13 years of experience in large-scale FMCG, durable good and retail environment. I am confident and self-driven executive looking for an opportunity to take a step up my career and lead my team to new levels of success, I enjoy the challenge of breaking new grounds in business and I thrive on enabling myself and my teams to surpass the targets. My ambitions and enthusiasm have enabled me to represent some of the best- known products to the national retailers. I am eager to use my experience and skills to build a strong customer relationship for my employer’s brands and progress within the business.
Accountable of delivering revenue and volume targets by focusing on sales drivers (distribution, visibility, pricing, merchandising, / promotion) and accountable for forecasting customers demand.
Cultivate strong relationships with customers
Activate marketplace initiatives and promotions to build brand development and maximize brand performance
Ensure customers are complying with contract requirements
Work closely with the Selling Operations team to improve overall customer satisfaction
Analyze business trends to develop business growth strategy
Develop and maintain channel activation plans aligned with marketing and sales priorities and targets
Collate and analyze all relevant data for input in Channel Planning process (shopper info, market trends, channel development trends, performance of major customer, SWOT analysis from competition and channel point of view)
Manage and develop the Trade Marketing team (PDR process).
 Develop and maintain Regional Sales Accounts.  Evaluate and communicate the performance of the main dealers against established goals as provided in the Main Dealer Sales Incentive program and contracts. Identify and implement actions to ensure maximum performance.  Implement the Marketing plans that are developed by Phoenix.  Assist Phoenix in business projections from the MD’s.  Conduct training and ensure Master Distributor sales force is technically trained on Phoenix products.  Information regarding changes in the market place and trends in the industry  Communicate the information to Phoenix and focus Phoenix’ Sales and Marketing plans to take advantage of the information.  Create/ensure/manage an atmosphere of business partnering.  Participates in MD meetings, council meetings and regional business reviews.  Follows quality system procedures.  Strongly focus on targets in terms of revenue and quantity  Establish sales schemes for retailers to accelerate secondary sales  Establish sales schemes quarterly and annually  Monitoring claim and after sales services  Committed with brand availability at each and every outlet in the towns  Keeping an eye at competitors strategies and plans