- Preparing and managing the Annual Regional CAPEX and OPEX budgets, including acquisitions and expenditures.- Develop and implement a strategic plan for the region.- Overseeing the entire region, including the operations of staff, programs, and relationships with stakeholders.- Responsible for growth in overall revenues of the region through student base and increased fee tiers.- Relationship building with the franchises to ensure compliance with the company\'s SOPs.- Responsible for overall growth in number of campuses, student strength and fee tier for revenues buildup.- Setting targets for royalties’ recovery and compliance to other parameters set for the region.- Budgeting, development and execution of Marketing plans for the region.- Review and approve payroll, analyze budgets, and make necessary recommendations.- Gather and analyze competitor data and trends, developing action plans to capitalize on opportunities and mitigate risk.- Develop and implement systems to monitor and control operational and administrative budgets.- Overseeing hiring, and training of the entire regional team.- Budgeting, planning and execution of events throughout the year.
Achievements- Spearheaded revenue growth initiatives, achieving 127% of annual sales targets for 2023-24 and 123% for 2022-23.- Increased annual revenue by PKR 80 million and maintained a royalty recovery rate of 108%.- Led the revamp of operations, reducing operational expenses by 18%.- Managed strategy development, new business initiatives, payroll, event planning, and teamdevelopment.

Providing business management consultancies and turnkey solutions for marketing, communication, branding, and sales, generating ideas for revenue generation and business avenues, project execution, usage of digital platforms, fundraising, and events management.
Achievements:
• Successfully developed a satisfied clientele in a short span namely DHA Islamabad, Kulsum International  Hospital, WaterAid Pakistan, SkyElectric Pakistan, National Cleaner Production Center, Islamabad Diagnostic Center, Alight Pakistan, Ministry of Education, Careem, SMF Innovative, MO & Associates, The Diabetes Center and many more.
Projects:
Successfully conceived the idea to develop, design, manufacture, and install Automatic Hand Sanitizer Units and Disinfectant Gateway Tunnels to improve hygiene at different locations and local and international clients across Pakistan.
MO & Associates – Successfully imported and installed 450 sqft fixed LED on Jail Road, Lahore.
· Possessing marketing rights to bring advertisements from Pakistan’s advertising market.
· Ensured to meet the ROI in record time.
The Diabetes Center (TDC) - A Non-Profit Organization (Ongoing) – Project is based in Islamabad. Objectives of the project are;
· Identification, funding, and development of program for census across Pakistan for Diabetics. This program includes development sectors, corporate sector companies, and TDC.
· Partnerships with private and public sector for awareness campaigns and increasing footfall at the center based in Islamabad.
· Devising, raised funding, and development of a program for recognition of efforts made by TDC in the past 9 years. This program will bring awareness about Diabetes and TDC in the corporate sector, development sector, and government departments across Pakistan. Phase one will include Islamabad, Rawalpindi, and Murree regions as the pilot project.
· Events Planning and Execution
o Funds raising from the corporate sector and donor agencies.
o Planning, finalizing, and executing events planned for World Diabetes Day November 2019.
o Finalization of Agency, Negotiation and preparing execution plan.
o Documentation, monitoring, and evaluation.

Lead entertainment genre, international channel “AXN Pakistan” and regional channel “ARUJ TV” of Pakistan. Focused on marketing, media planning, ATL suggestions and BTL activities, forecasting, target setting, team development for the revenue enhancement. Providing cost efficient solutions for media planning and placement along with events management and social activities to develop better understanding and relationship with the clients.

Lead north team for revenue generation of commercial air time, formulation of tariff rates, research, planning, forecasting, team training and marketing strategies for the enhancement of revenues. Advising and client convincing according to their advertising needs based upon their brand placements.

An amalgam of marketing, distribution, supply chain, pricing structures, revenue and operation’s management. Dealt in wide range of products and projects. Their marketing strategy and campaigning with the advertising agency. Designing ATL and Trade Marketing activities to gain maximum market share supported by event management.

Marketing, brand management, product placement, sales, trade marketing, dealership networking, supply chain planning, designing, content, production of marketing collateral, pricing structure for “Zameen Dost” for local market. Market research and re-launch of Zameen Dost, UNFCCC auditing compliance, systems development. Assurance of compliance to framework by UNFCCC for earning carbon credits, monitoring and reporting based on CDM with UNFCCC and World Bank.

Lead advertising sales team north towards new horizons of business and growth to achieve functional and strategic goals in terms of sales revenue and recovery. Planned media and marketing activities for clients. Target based exploration of business development, market research analysis.

Explored and developed new market using research and new business development strategies.

Team management with concentration in teamwork environment and coherent synchronized approach call center operations including Systems Development for efficient working.

Corporate and product advertising, market planning, collateral development, designing and production and market research. Dealing with advertising agencies ensuring deadline is met. Event management, planning, coordination and execution.