·         Developed and executed strategic plans, including business plans, to drive retail and operational growth. Identified and established seven flagship store locations and fifteen smaller outlets, expanding the company’s retail presence and market reach.
·         Forged strategic partnerships with key players in the fertilizers, pesticides, veterinary, and FMCG sectors, enhancing product offerings and market competitiveness. Aligned the overall retail and partnership strategy with the company’s vision and goals, driving cohesive growth.
·         Collaborated with cross-functional teams to analyze market trends, competitor activities, and customer insights, optimizing retail performance. Oversaw the design and implementation of effective merchandising, pricing, and promotional strategies to boost customer engagement and sales.
·         Led negotiations with suppliers, vendors, and third-party partners to secure favorable terms. Regularly reviewed retail operations' performance by evaluating key performance indicators (KPIs) and implementing improvements to achieve financial targets.
·         Drove operational excellence through efficient inventory management, stock control, and supply chain optimization, minimizing costs and maximizing efficiency. Championed innovative customer-centric initiatives, including loyalty programs and experiential marketing, to strengthen brand loyalty and enhance retention.
·         Provided strategic guidance to retail teams, empowering them to deliver exceptional customer service and achieve sales objectives. Leveraged sales data and market trends to proactively identify growth opportunities and address potential challenges.
·         Managed an area-wise allocated team of agricultural and veterinary service providers. This team offers on-call and regular visit-based support, assisting farmers with crop care and providing veterinary services for livestock, ensuring comprehensive field and animal care.

·         Provided visionary leadership to the business unit, fostering a culture of high engagement and high performance. Implemented continuous feedback mechanisms, comprehensive appraisal systems, and targeted coaching to drive employee development and organizational success.
·         Excelled in a matrix management environment, overseeing a complex array of functions including division-level management, operations, production, sales, finance, human resources, quality, and compliance. Strategically planned and allocated resources, ensuring personnel and logistics readiness for critical operational roles.
·         Formulated and executed a strategic plan that aligned with both short-term and long-term financial, business, and operational goals. This included capitalizing on industry trends and market dynamics to drive sales growth and expand market presence.
·         Implemented dynamic sales strategies that responded to market demands and customer trends. Focused on acquiring new customers and retaining existing ones to ensure sustainable profit growth. Enhanced sales solutions by integrating cutting-edge approaches and identifying emerging opportunities.
·         Developed and managed tender business strategies, resulting in significant growth in this sector. Successfully navigated the tender process to win high-value contracts, driving revenue growth and market expansion.
·         Streamlined supply chain operations to improve efficiency and reduce costs. This involved implementing advanced logistics solutions, optimizing inventory management, and enhancing supplier relationships to ensure timely and cost-effective production.
·         Led initiatives to enhance production processes and improve product quality. Implemented rigorous quality control measures, drove continuous process improvements, and leveraged technology to achieve superior production outcomes. Focused on maintaining high-quality standards while increasing production efficiency.

·         Played a pivotal role in launching and managing three Walt Disney stores, establishing a strong retail presence and brand recognition.
·         Developed and executed wholesale plans, optimizing product sourcing and assortment strategies to meet market demands and maximize revenue.
·         Spearheaded merchandise and SKU planning efforts, ensuring effective inventory management and product availability.
·         Led and managed all aspects of the company's operations, including sales, supply chain, finance, and partnerships.
·         Formed strategic partnerships with prominent retail groups for product merchandizing and prominent in-store displays, enhancing brand visibility.
·         Successfully established a software house, delivering high-quality products and services to meet client needs.
·         Launched a new startup business focused on money transfers through an app and web platform, connecting the UK and European markets with Pakistan.
·         Forged partnerships with major banks to facilitate secure and efficient money transfer services.
·         Pioneered the launch of the "POP" cartoon TV channel, overseeing the entire process, including content creation, distribution, and regulatory approvals.
·         Built a robust distribution network for cable operators, expanding the channel's reach and viewership.
·         Successfully navigated regulatory requirements, dealing with PEMRA and other government agencies to secure necessary approvals for the TV channel.

·         Spearheaded the development of the annual business plan, including budgeting and forecasting to drive the company's growth.
·         Led comprehensive category management efforts, optimizing merchandise planning and assortment strategies to meet market demands and achieve sales objectives.
·         Implemented effective shop classification strategies to improve product placement and customer experience.
·         Established strong vendor relationships and optimized product sourcing strategies for a competitive and diverse product portfolio.
·         Oversaw the entire production process, ensuring timely and cost-effective manufacturing while maintaining strict quality standards.
·         Managed end-to-end supply chain operations, including logistics, warehouse, and inventory management, to enhance efficiency and reduce costs.
·         Established and led a dedicated supply chain department, driving process improvements and operational excellence.
·         Developed and executed brand launch strategies for Kayseria and Club X, successfully expanding the company's brand portfolio.

·         Oversaw product portfolio management, including SKU planning, replenishment, and assortment optimization.
·         Efficiently managed warehouse operations, ensuring cost-effective logistics and streamlined supply chain processes.
·         Led merchandising and sourcing efforts, enhancing product offerings and vendor relationships.
·         Implemented effective vendor selection and management strategies to ensure product quality and competitiveness.
·         Improved store cluster and tier-wise classification for enhanced product placement and customer experience.
·         Conducted market surveys and competitor analysis to identify trends and opportunities for growth.
·         Successfully increased stock turnover from 3.2 to 4.7, optimizing inventory management. Achieved a remarkable gross margin increase from 46% to 53%.
·         Established a dedicated planning and replenishment department to enhance operational efficiency.
·         Implemented quality control measures to streamline warehouse and product quality operations.

·   ·         Significantly improved stock turnover, increasing it from 2.7 to 3.2 through strategic SKU planning and advanced inventory management.
·         -Successfully increased Gross Margin (GM) from 48% to 51%, optimizing pricing and cost management strategies.
·         Achieved monthly, quarterly, and yearly sales targets consistently.

·         Won the prestigious Big Retail Cup in the Merchandizing category twice.

·         Improved shop tier-wise classification and clustering to enhance product placement and customer shopping experience.

·         Led product sourcing, vendor selection, and pricing strategies to enhance profit margins and market competitiveness.

·         Identified market gaps and trends to align product assortment with customer demand.

·         Coordinated with production teams to ensure timely and cost-effective manufacturing while maintaining product quality standards.

·         Streamlined logistics and reduced storage costs in collaboration with the warehouse team.

·         Developed and executed efficient product liquidation plans, clearing aging inventory.
Maintained strong coordination with the retail sales department to drive revenue growth.