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Kamran Mirza
Country Sales Manager
Pran & RFL Group - Karachi, Pakistan
概要
- Heading and managing complete business operations with focus on sales optimization, B2B, marketing & advertising, brand management, brand activations, visibility and trade marketing, creative & media.
Product categories include Food & Beverages, Dairy, Culinary, Confectionary, Hot Beverages, Nutrition, and Confectionery along with Nestle Pakistan, Shan Food, Mehran bottlers and Sharmeen Foods pvt ltd
- Startup Organization
- Developed five-year portfolio vision
- Hired Sales & Marketing Teams
- Developed nationwide distribution network
- Developed brand strategy in line with company corporate strategy
- Setup and monitor brand and overall business KPIs
- Setup short term and long term marketing deliverables
- Developed availability in all sales channels (GT, LMT, IMT, WS, B2B, B2C, E-Com )
- Display contracts with conventional trade & modern trade
- Create Top of Mind (TOM) marketing mix to reach target consumers
- Established digital marketing communication foundations to engage target audience
- Managed Nationwide Sales
- Identify untapped market to generate incremental sales
- Created Region Centric Marketing strategy in accordance with the demographics of region
- Set and implement annual marketing budget within the approved budgetary limits
- Coordination with advertising agency in big idea creation and, identifying Brand Ambassador
- Close coordination with advertising agency for advert shoot rounds and with media agency to optimize conventional media, social media, trade marketing and activation nationwide
- Monitor the ROI of the set budgets to ensure transformation into sales numbers
- Route to Market planning and execution via departmental teams
项目
Josh ke Inteha
工作经历
Country Sales Manager
Pran & RFL Group
Nov 2021
- Sep 2023
| Karachi, Pakistan
Head of Sales
Mehran Bottlers (Pvt.) Ltd.
Nov 2017
- Aug 2021
| Karachi, Pakistan
Regional Sales Manager
MM Group of Companies
Nov 2015
- Oct 2017
| Karachi, Pakistan
National Project Manager
Shan Foods (Pvt.) Limited
Oct 2014
- Oct 2015
| Karachi, Pakistan
Regional Sales Manager
Nestle Pakistan Limited
Sep 1996
- Sep 2014
| Karachi, Pakistan
学历
School of Science & Managment effilated Florida Green University USA
硕士,
工商管理硕士学位,
Marketing Management
CGPA 3.5/5
2002
Karachi University
学士,
贸易学士,
Accounting & Finance
1991
National College
中级／A级,
,
Management Sciences (Accounting Finance)
1989
技能
熟练
Account Sales Strategies
熟练
B2B Manager
熟练
Behavior Change Communication
熟练
Behavioral Counseling
熟练
Business Development Strategies
熟练
Business Dnvelopment
熟练
Campaign Managment
熟练
Client Acquisition Skills
熟练
Communication Skills
熟练
Conservation Awareness
熟练
Coordination Skills
熟练
Executive Visibility
熟练
implus buying
熟练
Interpersonal Leadership
熟练
Leadership Management
熟练
Motivational Communication Skills
熟练
Negotiations
熟练
Retail Sales Analysis
熟练
Retail Sales Knowledge
熟练
Sales Growth
熟练
Sales Growth Analysis
熟练
Sales Management
熟练
Sales Team Hiring
熟练
Service Availability
熟练
Team Motivation
熟练
Trade Marketing
熟练
Trade Negotiation
熟练
Trade Operations
语言
初学者 信德语
熟练 乌尔都语
熟练 英语
