To achieve Company’s objectives, Annual Budgets, Sales Targets Volume & Value, SKU Wise Forecasting & Planning on Monthly & Quarterly Basis as per Product Trend launches and price impact, Ensure product availability through developing and capturing new customers, Implementation of Company SOP’s, Develop and strengthen relationship with existing and potential customers, Responsible to manage Marketing activities in assigned area within given budgets, Optimizing asset utilization through reshuffling of under-performing assets at potential outlets, Ensure Implementation of KPI’s and their monitoring as per company objectives, To keep an eye on competitor market strategies and sketch out strategies accordingly to enhance our brand sales, Responsible for achieving sales targets for the assigned territory for all brands and packs, Ensure product availability through developing and maintaining new outlets and customers in the assigned area, Retain existing outlets Prepare and implement daily market visit & route riding plans, Develop and strengthen relationship with existing and potential dealers / retailers, Responsible for ensuring proper merchandising of products in the freezers, Coordinate promotion execution, Handle customer complaints as per defined limits and verification of promos run by Company in market.