The Search Engine Optimization/Pay-Per Click Specialist will work closely with the
Founder/President of the company. This person needs to be organized, understand business
drivers, and possess effective communication skills to develop and maintain close
relationships with clients and the top-tier search engines and other advertising channels. This
person will be responsible for implementing methods to improve clients' websites organic
search rankings (SEO). This includes keyword research, analyzing clients’ websites,
documenting SEO changes, and communicating changes to the client. In addition, the Search
Engine Specialist will develop and optimize every aspect of clients’ pay-per-click campaigns.
This includes managing keyword research and bids, formulating and managing the PPC
budgets of clients, analyzing results, and reporting results to the owner of the company.

° Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
° Analyze websites and document changes required for SEO.
° Monitor, on an on-going basis, clients’ SEO results and manage projects to ensure continued high rankings.
° Provide ongoing support of all SEO initiatives including reporting, analysis and optimization
recommendations.
° Proactively make strategic PPC campaign recommendations.
° Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
° Monitor campaign results, analyze key metrics, and optimize click-through and conversion
rates.
° Optimize landing pages for search engine quality score.
° Serve as liaison with paid search engine contacts.
° Web development experience is a plus.

Professional Skills and Experience:

Specialties: SEO - Search Engine Optimization
SEM - Search Engine Marketing (Google, Yahoo, Bing)
SMO - Social Media Optimization (Fb, tw, LinkedIn, Pinterest)
SMM - Social Media Marketing (StumbleUpon, Digg, Reddit, Technorati)