As a seasoned professional with extensive experience in strategic partnership management, talent acquisition, and program development, I excel in cultivating and reinforcing collaborative relationships across various sectors. At Lahore University of Management Sciences (LUMS), I significantly improved placement outcomes by spearheading initiatives that enhanced partnerships with over 1700 entities, leading to a notable 5 annual increase in job placements. My expertise extends to effectively managing large-scale events and outreach programs, demonstrated by organizing 200 career events and successfully reaching out to over 30,000 students across diverse regions.
My role at LUMS as the Team Lead for Placements and External Linkages involved intricate stakeholder management and innovative marketing strategies, ensuring the alignment of academic offerings with industry needs. This role was bolstered by my previous experiences at Government College University Lahore and Shaukat Khanum Memorial Cancer Hospital, where I developed key skills in admissions management, event planning, and corporate marketing, contributing to significant increases in admissions applications and corporate client engagement.
I am recognized for my leadership in diversity and inclusion initiatives, evidenced by increasing female student participation in recruitment activities by 20. My analytical skills, combined with advanced proficiency in tools like MS Excel and R Studio, enable me to drive data-driven decision-making and strategic planning. My commitment to professional growth and excellence is further reflected in my academic achievements, including a distinction in my MS from LUMS and being named the best employee of the year at Shaukat Khanum Memorial Cancer Hospital.
· Devise marketing campaigns to identify, outreach and facilitate partner institutes & external stakeholders to incorporate LUMS and National Outreach Programme (NOP) brand values
· Maintain strong liaisons with partner institutes to maximize the induction of talented yet financially disadvantaged candidates for the annual session
· Engage in Outreach activities to motivate students for Higher Education & also introducing the LUMS NOP as one of the available option for exceptionally talented students.
· Make all the logistical arrangements for the countrywide outreach and branding activities
· Act as a custodian of information while maintaining accurate records and detailing reports as per the organizational guidelines
· Timely hire & collaborate with trainers to develop curriculum & strongly monitor the commencement of Summer Coaching Session while detailing academic and extra-curricular activities for student development
· Prepare and evaluate medium term plans to improve operations in all areas of the current and upcoming cycle
· Review portfolio analytics and pipeline development to ensure operations facilitation in the department.
Develop and implement result oriented and target audience specific national level marketing plans for the programmes offered by university ranging from Intermediate to PhD
Provide oversight for country communications to leverage from existing brand worth and brand positioning
Design, supervise and implement the annual “Admission Campaign” of the university by driving a clear focus on audiences and market segmentation for the country
Organize and conduct nationwide outreach activities to attract best student resource and enhance brand positioning
Identify & analyze current state of marketing and branding efforts and suggesting for improvement or reduction in duplication
Prepare quarterly and project-end reporting on progress against plan and deliverables, budget, and management of issues and risks
Share intelligence, experience and ideas to support senior managers in identifying new ways in which marketing could positively impact upon the university’s operational efficiency and effectiveness
Work as line manager for the university admission office staff for performance management, assignment of duties, training and development
Supervise the Prime Minister Laptop Distribution Scheme at university and major cities assigned by HEC
Generate and avail Corporate business development opportunities at national level
Accountable for building and maintaining successful contractual relationships with corporate clients; availing Medical Services for their employees
Proactively seek corporate client feedback to monitor satisfaction from the hospital services and improve services design and/or processes
Present information clearly supported as needed by the marketing manager to tailor the presentation of findings to meet the differing needs of clients
Collaborate with legal department for preparing, implementing & signing corporate contracts between hospital and clients for providing medical services
Manage & improve the service operations in order to extend higher level of customer services to corporate clients
Support the implementation of marketing activities to enhance efficiency and wider business impact in line with national marketing plan
Proactively build and maintain excellent relationships with internal partners and stakeholders i.e. laboratory collection centres franchisees and corporate clients to ensure win-win situation
Provide customer support & handle complaints/queries
Develop ongoing liaison with corporate clients
Organize Continuous Medical Educational (CME) activities country wide