概要

As a seasoned professional with extensive experience in strategic partnership management, talent acquisition, and program development, I excel in cultivating and reinforcing collaborative relationships across various sectors. At Lahore University of Management Sciences (LUMS), I significantly improved placement outcomes by spearheading initiatives that enhanced partnerships with over 1700 entities, leading to a notable 5 annual increase in job placements. My expertise extends to effectively managing large-scale events and outreach programs, demonstrated by organizing 200 career events and successfully reaching out to over 30,000 students across diverse regions.

My role at LUMS as the Team Lead for Placements and External Linkages involved intricate stakeholder management and innovative marketing strategies, ensuring the alignment of academic offerings with industry needs. This role was bolstered by my previous experiences at Government College University Lahore and Shaukat Khanum Memorial Cancer Hospital, where I developed key skills in admissions management, event planning, and corporate marketing, contributing to significant increases in admissions applications and corporate client engagement.

I am recognized for my leadership in diversity and inclusion initiatives, evidenced by increasing female student participation in recruitment activities by 20. My analytical skills, combined with advanced proficiency in tools like MS Excel and R Studio, enable me to drive data-driven decision-making and strategic planning. My commitment to professional growth and excellence is further reflected in my academic achievements, including a distinction in my MS from LUMS and being named the best employee of the year at Shaukat Khanum Memorial Cancer Hospital.

项目

Health Awareness at Corporate of South Punjab and upper Sindh

工作经历

公司标识
Team Lead Partnerships and External Linkages
LUMS-Lahore University of Management Sciences
Jul 2022 - Jun 2024 | Lahore, Pakistan

公司标识
Senior Officer - National Outreach Programme
LUMS-Lahore University of Management Sciences
Feb 2019 - Jul 2021 | Lahore, Pakistan

·        Devise marketing campaigns to identify, outreach and facilitate partner institutes & external stakeholders to incorporate LUMS and National Outreach Programme (NOP) brand values
·        Maintain strong liaisons with partner institutes to maximize the induction of talented yet financially disadvantaged candidates for the annual session
·        Engage in Outreach activities to motivate students for Higher Education & also introducing the LUMS NOP as one of the available option for exceptionally talented students.  
·        Make all the logistical arrangements for the countrywide outreach and branding activities
·        Act as a custodian of information while maintaining accurate records and detailing reports as per the organizational guidelines
·        Timely hire & collaborate with trainers to develop curriculum & strongly monitor the commencement of Summer Coaching Session while detailing academic and extra-curricular activities for student development
·        Prepare and evaluate medium term plans to improve operations in all areas of the current and upcoming cycle
·        Review portfolio analytics and pipeline development to ensure operations facilitation in the department.

公司标识
Assistant Registrar & Incharge Placement
Government College University, Lahore
Mar 2015 - Jun 2017 | Lahore, Pakistan

 Develop and implement result oriented and target audience specific national level marketing plans for the programmes offered by university ranging from Intermediate to PhD
 Provide oversight for country communications to leverage from existing brand worth and brand positioning
 Design, supervise and implement the annual “Admission Campaign” of the university by driving a clear focus on audiences and market segmentation for the country
 Organize and conduct nationwide outreach activities to attract best student resource and enhance brand positioning
 Identify & analyze current state of marketing and branding efforts and suggesting for improvement or reduction in duplication
 Prepare quarterly and project-end reporting on progress against plan and deliverables, budget, and management of issues and risks
 Share intelligence, experience and ideas to support senior managers in identifying new ways in which marketing could positively impact upon the university’s operational efficiency and effectiveness
 Work as line manager for the university admission office staff for performance management, assignment of duties, training and development
 Supervise the Prime Minister Laptop Distribution Scheme at university and major cities assigned by HEC

公司标识
Corporate Executive
Shaukat Khanum Memorial Cancer Hospital & Research Center
Feb 2013 - Mar 2015 | Lahore, Pakistan

 Generate and avail Corporate business development opportunities at national level
 Accountable for building and maintaining successful contractual relationships with corporate clients; availing Medical Services for their employees
 Proactively seek corporate client feedback to monitor satisfaction from the hospital services and improve services design and/or processes
 Present information clearly supported as needed by the marketing manager to tailor the presentation of findings to meet the differing needs of clients
 Collaborate with legal department for preparing, implementing & signing corporate contracts between hospital and clients for providing medical services
 Manage & improve the service operations in order to extend higher level of customer services to corporate clients
 Support the implementation of marketing activities to enhance efficiency and wider business impact in line with national marketing plan
 Proactively build and maintain excellent relationships with internal partners and stakeholders i.e. laboratory collection centres franchisees and corporate clients to ensure win-win situation
 Provide customer support & handle complaints/queries
 Develop ongoing liaison with corporate clients
 Organize Continuous Medical Educational (CME) activities country wide

学历

Lahore University of Management Sciences (LUMS)
硕士, Masters in Public Administration, Business and Public Policy‎
Public Policy
CGPA 3.4/4
2024
Government College University
硕士, 工商管理硕士学位, Masters in Business Administration‎
Administration
CGPA 3.0/4
2012

技能

熟练 Accounts Administration
熟练 ATL and BTL
中级 Brand Development
中级 Budgeting & Forecasting
熟练 Business Negotiation
熟练 Client Followup
熟练 Conservation Awareness
中级 Coordinatiion
熟练 Corporate Liaison
熟练 Data Analytics
中级 Design Knowledge
中级 Linked Analytics
熟练 LMP
熟练 Meeting Deadline
中级 Monitoring
熟练 Problem Solving Skills
熟练 مبيعات المشاركة
熟练 أبحاث السوق
熟练 المهارات المعمارية

语言

中级 乌尔都语
中级 旁遮普语
熟练 英语