In my current role, I manage a dynamic team dedicated to enhancing the visibility and communication of IRC's humanitarian and development initiatives. This involves developing and executing comprehensive organizational and project communication strategies, conducting awareness campaigns, and engaging with media outlets.

Additionally, I oversee the design and implementation of influencing and advocacy plans aimed at achieving strategic objectives aligned with both national and provincial priorities. I analyze and evaluate sector policies at the provincial level, ensuring alignment with our organizational priorities. I also coordinate advocacy meetings, conferences, and workshops to consolidate efforts and foster effective communication within our of policy makers, parliamentarians and academia .My role is pivotal in driving impactful change through strategic communication and advocacy initiatives.

As Communications Specialist at Jhpiego (an affiliate of John Hopkins University) I oversaw internal and external communications. This entailed organizational visibility, documenting human interest stories, donor progress reports, new business development and advocacy. 
 

As Reporting & Documentation consultant at WHO I was responsible for documenting the key achievements of WHO emergency Unit. These include documents such as Annual reports, donor reports, Newsletters, Program Briefs, and Success stories.
As communications focal point, I spearheaded Risk Community Engagement activities at WHO which entailed public service messages, op-eds, radio spots other communications products. I supervised advocacy campaigns that were focused on countering misinformation and propaganda associated with COVID and by sharing authentic information through various social media portals.

The USAID-funded Pakistan Reading Project (PRP), implemented by the International Rescue Committee (IRC) was a seven-year project with the objective to support the provincial and regional departments of education throughout Pakistan to improve the reading skills of children.
As Information & Reporting Coordinator my job responsibilities entailed to: 

Assess, edit and finalize monthly, quarterly and annual donor reports of the project.
Documenting success stories, developing fact sheets and implementing the advocacy plan across project intervention areas.
Developing story boards for Public Service Messages, testimonials and advocacy asks for radio shows.
Consolidation of organizational progress reports and documentation of key organizational learnings.
Design, lead, and execute data and reporting of progress reports to facilitate senior management in decision making.
Ensuring compliance with USAID marking & branding plan.

Led the organization's resource mobilization efforts, succefully raising over 1 million USD between 2013 - 2017 for interventions aimed at enhancing girls' access to secondary education, promotion of e-governance solutions and peace- and tolerance-building.
Co-founded Pakistan's first youth-led digital publication platform, www.BoloJawan.com.
Provided strategic direction to the organization and in consultation with PYCA's Board of Trustees.
Oversaw the planning, implementation and evaluation of the organization's interventions.
Successfully delivered financial oversight of all the projects and overall organizational budget.
Took lead in linkage building and strategic communication with internal and external stakeholders including parliamentarians, policy-makers and media.

Established strategic plans, communications and information materials, including editing and/or developing press releases, media advisories, talking points, and other products.
Trained and spearheaded team of 10 communication persons spread across all four provinces of Pakistan.Held accountable for overall supervision of Save the Children Social Media portals.
Organized outreach and communications initiatives including teleconferences, meetings, training workshops, conferences, public events, campaigns, consultations etc.
Development of a storyboard for documentaries and Public Service Messages and overall supervision of production; master communications plan and resultant plans for various projects.
Ensured compliance with Save the Children global branding guidelines across all field offices.
Reviewed and finalized donor reports for thematic sectors i.e. Health, Education, Child Protection and Emergencies.
Exercised hands-on approach to develop and support the Programs media relations, conduct media advocacy trainings and collaborate with Program Team in designing, conducting and evaluating media advocacy trainings with a wide range of community groups and professionals.

Prepared, planned and led policy dialogues and sensitization forums; media events (press conferences, forums and briefings), develop fact sheets and talking points, line up interviews and undertake all media activities related to program / projects.
Drafted newsletters and developed IEC material and maintaining liaison with donors, partner organizations, media and other stakeholders.
Planned, designed and implemented advocacy and awareness raising campaigns.
Established and updated content for the organizational website.

Development of research tools for Focus Group Discussions (FGDs), In-depth Interviews (IDIs) and formulation of household survey questionnaires.
Examined the BBC products and devised impact evaluation tools for FGDs and household questionnaires.
Authored the qualitative analysis reports derived from the Focus Group Discussions and co-authored the household survey report.