Experienced sales and marketing specialist with an explicit history of working in building material industry of Pakistan. Currently spearheading Popular PVC sheets in the capacity as a sales promotion manager. Skilled in sales forecasting, planning, execution and achieving revenue market growth targets. Thoughtful professional with a Masters of Business Administration (MBA) focused in sales & marketing from National college of Business Administration & Economics (NCBA&E).
Responsibilities:
Development and management of sales dealership network and generating revenue from the assigned territory in Lahore.
Planning and executing of trade promotions & trade loyalty programs for top priority retailers for effective relationship building and distribute prizes in the annual event.
Regular market visits to ensure proper customer service standards are met and no delay in product supply.
Close coordination with marketing department for execution of outlet branding, POSM and other merchandising activities.
Leading a team of 2 sales executives and ensure payments are received as per the retail agreement.
Monitoring competitor’s activities regarding pricing, discount schemes and new launches.
Identifying new clients in the market and delivered sales pitch to win the proposal.
Planning and execution of discount policies and credit control criteria in the market.
Prepared and compiled daily, monthly sales reports and presented to the senior management.
Achievements:
· Executed 20 perfect stores regarding trade activations.
· Prepared and delivered sales pitch to key clients, got the client onboard and achieved revenue growth targets from the following projects as given below
1) Savour Foods Lakshami chowk & Raiwind road branch
2) Pakistan atomic energy bhakkar
Responsibilities:
· Developed wholesale and retail market penetration in the assigned territory of Lahore.
· Achieved quarterly market and sale growth targets as assigned by the management.
· Regular market visits to maintain customer service standards, product delivery and payments collection from the market.
· Maintained existing clients and developed new clients to accomplish targets of sales lead conversions.
· Executed various shop branding tasks to make brand visible.
· Ensured full execution of discount rates and credit policy in the area.
· Executed annual dealership events for top achievers in the retail & wholesale market and distributed prizes for them.
Achievements:
· Identified various high class clients and got the client onboard by winning the sales pitch. The names are given below.
1) Askari 10 & 11 residential housing projects.
2) Cinepax Packages mall
3) Spring Apartments Lahore
· Executed 10 key stores for trade marketing activities
· Implemented stall activation at 5 major expo exhibitions.
· Got promoted to the position of Sales promotion manger in November 2020.