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概要
An accomplished Tech journalist, having profound experience in content writing, content marketing, and Social Media marketing while helping PTCL, SECP, Food industry, travel and health sectors & other brands to grow digitally; hence playing my role to transform Pakistan as "Digital & Connected country." I am proficient in Public & Media Relations, Media Liaison, Digital Strategy, Inbound Marketing and Content Creation & Management.
I help the businesses grow with my digital strategies and creating engaging content to deliver the message effectively to their customers. With my extensive knowledge and experience of all the digital channels(Facebook, Twitter, Instagram, Youtube, google+) along with major forums, blogs and social listening tools such as HootSuite, sprout social etc, I will help you target the right audience, engage with them and convert them into successful leads.
Let me help you create a comprehensive digital strategy for growing your business.
项目
工作经历
Social Media Executive
• Managing content on social media pages of PTCL i.e. on Twitter, Facebook
Careers page and PTCL Workplace
• Devising corporate content and generate creative campaigns for HR
• Managing advertisement campaigns on digital platforms within company’s allocated social media budget
• Overall helping PTCL to improve the brand perception while focusing on employ branding & HR related initiatives
Social Media Consultant
• Managing the social media platforms i.e. Facebook & Instagram of the restaurant
• Generating effective & creative campaigns to help grow the business of Fijji’s Grill
• Responsible for entire social media strategy including content creation, management & designing to attract maximum customers
• Introduced real Food Photography campaigns
Technology Journalist, Digital Marketer, Communication & PR Expert
• Article writing for PhoneWorld Magazine
• Blogging for PhoneWorld website
• Search Engine Optimization (SEO) to increase the readability of website content
• Supervising blogger’s team on content creation ideas and SEO strategies
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Management of customer relations through social media platforms to escalate public relations
• Devised both offline and digital marketing strategies for PhoneWorld
• Evaluating data analytics to develop content engagement strategy
• Event coverage of IT & Telecom sector
• Interaction and coordination with all renowned print and digital media platforms
• Interviewing for PhoneWorld Website, Magazine and YouTube Channel
• Press releases management of all mobile companies to help them enhance their brand marketing
• Supporting mobile brands to successfully execute their media marketing campaigns
• Presenting PhoneWorld at international platforms
• Newsletters development
PhoneWorld Live:
• Managing the team of editors and videographers for Phoneworld Live channel
• Launched YouTube channels i.e. PhoneWorld Pashto, Sindhi and Punjabi
• Responsible for all YouTube channel’s content, analytics, digital marketing & at large Growth Hacking while ensuring maximum traffic on the platform
• Streaming both Live and Recorded IT & Telecom events
• Monitoring of digital trends via digital tools to provide updated content to the audience
